gábor szénási, pixel federation

What We Learned From

Launching Our Mobile Hit

Diggy’s Adventure

Gabor Szenasi

13.2.2017

www.pixelfederation.com

After the successful launch on mobile:

Diggy’s Adventure earned over 3 000 000 euro in less than 100 days.


Diggy’s Adventure


Diggy’s Adventure

Locations: 1674

Quests: 1505

NPCs: 10 323

Buildings: 3168

Decorations: 732

Events and mini-events: 71


Mistake: Porting only for tablets


MouseOver


Good decision: Cutting features

Decorations WindmillsJournal

Gifts Equip

Craftsman

Camp skins Friends


Reworks – city slots


Diggy’s mobile Adventure

Reworks - Museum


SOFT LAUNCH


Cost Per Install (USA)

According chartboost


Setting KPI

D7 retention at least 10%


Data Driven Decisions


Iterate

If you improve a product by 1% every day it will be 38 x better at the

end of a year


1st round of testing

Mexico

D1 retention = 8.5%

D3 retention = 3.9%

D7 retention = 1.9%

Philippines

D1 retention = 9.2%

D3 retention = 3.8%

D7 retention = 1.7%


How to improve retention?

FUNEL TUTORIAL DIFFICULTY

Highly recommend Adam Telfer’s presentation GDC 2016: What to

expect when you are expecting soft launch.


FUNEL


Funel: Loading time

Original GZip XML string

PNG

encode gr_embed Screen init

app init +

login 7707 7707 8228 7082 7474 7579

xml load 60816 9988 10215 9518 9898 9485

xml create

object 11149 11149 10356 10379 10472 10606

xml process 6002 6002 4375 4421 4603 4456

xml save 21480 21480 1902 1957 1793 1710

game init 9851 9851 9506 8863 8974 5433

1st mine

loading 29611 29611 30732 17781 8999 9005

SUM (ms) 146666 9 5838 75381 60052 52267 48328

Improved (ms) -50828 -20457 -15329 -7785 -3939


TUTORIAL


Tutorial

A/B testing


DIFFICULTY


Difficulty: Energy requirements


Soft Launch - KPIs

iOS (CA):

Retention D1 = 25.4%



ARPU D28 = 1.19€

Conversion D28 = 1.93%

Android (CA):




ARPU D28 = 0.34€



NOW


Moral boost: Feature


Where we are now

iOS:

Retention D1 = 16%

Retention D7 = 7%


ARPU D28 = 0.74€


Android:


Retention D7 = 9.3%


ARPU D28 = 0.72€



Kto sme?


Questions?

Contact me at

[email protected]


Video reward


Ako si urobiť vlastnú hru?

What kind of games are we creating?

www.pixelfederation.comToto sú naše hry


Ako si urobiť vlastnú hru?

Me

- Gabor Szenasi

- Producer at Pixelfederation

- past: Level and Game Designer

gábor szénási, pixel federation

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