gamification and global health challenges
TRANSCRIPT
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Gamification and Disruptive Enabling Technologies to Tackle Global Health Challenges
Segamed 2015 Nice December
David Wortley GAETSS
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Global Health Challenges
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Global Health Challenges
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Global Health Challenges
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How do we Solve these Problems?
● Develop clinical solutions that prevent or manage these conditions or
● Influence industry and citizens through public policy interventions or
● Develop better personal health management solutions and practices
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Clinical Solutions
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Public Policy Interventions Taxes & Legislation
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Public Policy Interventions Awareness and Education
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Better Personal Health Management
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Which is the Best Solution? Who will Provide the Solution?
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Medical Professionals or Politicians or Citizens?
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The Transition from Cure to Prevention
It’s quite clear that the best chance we have for increasing our life spans and overall improving our health is to adjust our personal behaviours
and to do so at an early age.
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What is Gamification?
Every Human Activity can be Viewed as a Game !!
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Gamification is NOT about
● Badges
● Points
● Rewards
● Incentives
● Prizes
● Extrinsic Motivation
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Gamification IS About
● Challenge / Uncertainty
● Relationships
● Influence / Impact
● Transactions
● Intrinsic Motivation
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Gamification Influences Everyday Outcomes
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Gamification is a Life Skill
Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.
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The Gamification Lens Strategist Tactician
Motivator Coach
Skill Ability
Motivation Self-Esteem
Loyalty Passion
Engagement Support
Interest Awareness Knowledge
Unaware Independent Self-sufficient
Growing Influence and Ability to Achieve Goals
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The Spectator Society
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Spectators observe but do not get involved in influencing outcomes
- they expect others to make interventions and solve problems
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The Spectator Society
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Spectators observe but do not get involved in influencing outcomes
- they expect others to make interventions and solve problems
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The Spectator Society
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Impact of Technology on our Locus of Control ?
Spectator Leader / Coach
Player
Fan
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Gamification Positives ● Win-win relationships
● Mutual Development / Growth
● Reciprocity
● Empowerment
● Collaboration
● Shared Vision / Objectives
● Balance 21
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Gamification Negatives ● Manipulation
● Abuse of Power
● One sided relationships
● Exploitation
● Emasculation
● Based solely on extrinsic motivation
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Why Gamification?
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The Attention Economy
The Next Generation have very different expectations
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Global Lifestyle Related Challenges
Modern Lifestyle consequences include many negative effects which place
increasing demands on available resources and
threaten the sustainability of public services for future
generations
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Global Challenge – Health Obesity, Diabetes, Cancer & Cardiovascular Problems
● Sedentary lifestyle
● Convenience foods
● Comfort eating
● Inadequate exercise
● Couch potato syndrome
● Spectator society
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Changing Lifestyles and Consumer Empowerment
One of the consequences of this convenient and easy access to our daily
wants and needs is a decline in the physical and
mental challenges necessary for our lifelong development and health
maintenance
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What can be Done ?
The consequences of a failure to address these challenges are unthinkable…..
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Serious Games and Health Leveraging Disruptive Technology to Address Global Challenges
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The Same but Different !
My Body is not a Temple it is a Car
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Navigating Life’s Journey
Life is like a journey from the cradle to the grave. We know the starting point and the final destination and we are aware of the places en route but we have little idea of how long the journey will last and
whether the route will be easy or difficult
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Our Body is our Journey Vehicle
Our body is the vehicle that will take us to our final destination and its condition determines where we are on that journey, the nature of the
journey and how long it will last. Most of us do not know or monitor our body’s condition or properly maintain it
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Cars before Data Technology
We used our human skills to get the best from our vehicles supported by knowledge professionals
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Breakdowns and Repair
The consequence of this lack of technology in older cars was more breakdowns and a reliance on garages and mechanics to
diagnose problems, maintain and repair
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Data Measurement and Visualisation
Modern cars tell us oil pressure, temperature,
speed, range of petrol tank, warn us of any impending
problems, tell us where we are and how to get to our destination and compute
new routes if we go off track
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Lifestyle Technology Transforming Health Management
Wearable and embedded technologies change the dynamics of our management like the dynamics of car health management
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Where are We and Where can we Go?
Wearable and embedded lifestyle technologies provide the tools to manage our health
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But how can we change Personal Behaviours?
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Who will Most Influence Future Health?
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An Approach for Better Personal Health
Gamification Enabling Technologies
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Mobile Apps
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Demonstrable Results
Substantial improvements in physical and mental health are achievable
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Before and After
2013
2013 Feb 2015
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Demonstrable Results
Empowering Personal Health Management
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Demonstrable Results
Empowering Personal Health Management
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Measurement and Feedback
46 Snapshot data Real Time data
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Lifestyle Technology Roadmap ● Wearable or embedded consumer devices
providing more advanced health metrics ● Healthcare costs linked to lifestyle behaviours ● Revolution in the healthcare ecosystem ● Use of wearable lifestyle devices for identity
applications ● Growth in embedded devices that not only
monitor but also control ● Shift to Personal Health Management Culture
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Conclusion
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Global Health Challenges will not be
solved by health professionals alone - it
will require engagement of all sectors of
society working to a common vision
enabled by Gamification strategies and
technology