#gamification - communication & brand engagement summit
TRANSCRIPT
FUN On boarding
WHAT IS GAMIFICATION?
COMMUNICATION BOMBARDMENT
TALK WITHOUT SPEAKING
ELEMENTS OF GAMIFICATION
NOW YOU
GAMES & FUN
Games
Activity that one engages in for amusement
Fun
What motivates you to stay engaged
AND CHANGES BEHAVIOUR!!
GAMIFICATION
Gamification uses the elements that
makes games fun and irresistible and
applies this measurably into non-game
contexts. Engaging “players” through
Feedback FUN and Friends
GAMESFUN
COMMSBOMBS
Sources:
www.excelacom.net,
www.honkiat.com,
www.adweek.com
PSHYCOLOGY OF FLOW
Low High
Ch
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HighAnxiety
Increasing
Ski l ls
Boredom
Inc
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SKILLS
GAMIFICATION ELEMENTS
DYNAMICS
DYNAMICS
DYNAMICS
AESTHETICSAESTHETICS
NARRATIVE
SUCCESS!!!
NARRATIVE EXPRESSIONS OF FUN
TYPES OF PLAY
MOTIVATION
RULES
AESTHETICS DYNAMICS
MECHANICS