gamification europe summit 2017 ercan altuğ yilmaz
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Gamification Works because of Science!
Ercan Altuğ YILMAZ
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‘’ Gamification works because of science ‘’Ercan Altuğ YILMAZ
Gamification is all about gaming yay!
Gaming vs Gamifying
Farmville VP Bill Mooney«know the user design»
* bogost.com
Zichermann’s SAPS Rewarding Model :
IntrinsicMotivation
Cost
Gamification need physical reward right?
Social media loops has their own Hook’s!
Nir Eyal – nirandfar.com
An insuarance sold by you just used by happy customer.
Lets share with others!
Your training help someone to find job. Give him a reference.
Your blood just saved a life!
Wanna meet with him?
Your own panda has cleanning time!Why dont you join?
Gamification is all about fancy and colorful screens?
Autonomy
* Mihaly Csikszentmihalyi – Flow Theory
* Amy Jo Kim - amyjokim.com
Checking at storeTry and take selfieShare with hashtagOffer a sales
Buy tshirtDrink coffeeMake sales
Buy also hat extMake lunch streak allweekSale different product
Decide coffee of month and take trainingPrepare sale reports and share wt others
Game has stories like saving princess at Super Mario.
Crysis vs Halo
Gamification works because of science
Crysis vs Halo
Gamification works because of science
Gamification’s feedbacks has to be fun!
SnapStreak
Kahneman and Tversky Prospect Theory
One gamification design can work everywhere!
Player / Motivational Persona
Gamification Persona3 1
2
User Experience Journey
Scenarios OpeningAccount
CheckingPool Closing
Routine
Enter theCustomernames
Referencename
Copy ID Give cards
SmileVote
Cant find
Forget
Enter thePortal
Click toRight bottom Take call. Ask manager
Count all.
DontWant
Dont Havetime
DoesntKnow
Askfriend
Checkagain
Talk more
SmileVote
Closeall
Real Journey
İdeal Journey
Pain Points
Player Experience Journey
Scenarios OpeningAccount
CheckingPool Closing
Routine
Enter theCustomernames
Referencename
Copy ID Give cards
SmileVote
Cant find
Forget
Enter thePortal
Click toRight bottom Take call. Ask manager
Count all.
DontWant
Dont Havetime
DoesntKnow
Askfriend
Checkagain
Talk more
SmileVote
Closeall
Real Journey
İdeal Journey
Pain Points
Heroes Experience Journey
Scenarios OpeningAccount
CheckingPool Closing
Routine
Enter theCustomernames
Referencename
Copy ID Give cards
SmileVote
Cant find
Forget
Enter thePortal
Click toRight bottom Take call. Ask manager
Count all.
DontWant
Dont Havetime
DoesntKnow
Askfriend
Checkagain
Talk more
SmileVote
Closeall
Real Journey
İdeal Journey
Pain Points
• Phone• SMS • Email • Manager• Customer• Him/Herself
Heroes Experience Journey Triggers
Gamification works because of science!
