gamification for the healthcare industry
TRANSCRIPT
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Engaging with patients and care providers is absolutely crucial.
IS THERE A WAY TO BE EFFECTIVE?
2 | Gamification for Healthcare Industry
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Engaging with patients and care providers is absolutely crucial.
IS THERE A WAY TO BE EFFECTIVE?
The audience profile is complex; stakeholders multiple.
ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS?
3 | Gamification for Healthcare Industry
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New developments, breakthrough discoveries…
Engaging with patients and care providers is absolutely crucial.
IS THERE A WAY TO BE EFFECTIVE?
The audience profile is complex; stakeholders multiple.
ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS? ARE YOUR
STAKEHOLDERS UPDATED?
4 | Gamification for Healthcare Industry
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5 | Gamification for Healthcare Industry
Engaging with patients and care providers is absolutely crucial.
The audience profile is complex; stakeholders multiple.
ARE YOU EQUIPPED TO ADDRESS THEIR NEEDS?
New developments, breakthrough discoveries
Are your stakeholders updated?
GAMIFICATION SIMPLIFY, ENGAGE, EDUCATE
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6 | Gamification for Healthcare Industry
The audience profile is complex; stakeholders multiple.
New developments, breakthrough discoveries
GAMIFICATION AS A LIFESTYLE MODIFIER
These need more preventive solutions rather than temporary treatment of symptoms.
Gaming techniques can help bring about individualchange and is proven to be cost efficient too.
75% of healthcare spending is on chronic ailments.
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The audience profile is complex; stakeholders multiple.
Example: Helio by Novartis
7 | Gamification for Healthcare Industry
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8 | Gamification for Healthcare Industry
Healthcare companies can use game as a tool for mindshare
New developments, breakthrough discoveries
GAMIFICATION AS A BRANDING TOOL
Most patients have to do a lot of waiting before meeting the HCPs
This time can be used as opportunities to engage with the patient better using games and thus helps with the branding.
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9 | Gamification for Healthcare Industry
New developments, breakthrough discoveries
EXAMPLE: PREDICTING A BIOLOGICALRESPONSE BY BOEHRINGER INGELHEIM
In association with Kaggle, a game was created to predict mutability of new, unseen compounds. This increased their brand awareness with their target group.
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Gamification for healthcare industry
New developments, breakthrough discoveries
GAMIFICATION AS A LEARNING & DEVELOPMENT TOOL
“Building games with leader boards and points make education more fun and also enables retention of information.”
Best practices for Clinicians and Technicians
Details of procedures for Patients
Target Audience
New product knowledge for HCPs
10 | Gamification for Healthcare Industry
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NIYATI
Example: Pain Squad App
11 | Gamification for Healthcare Industry
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12 | Gamification for Healthcare Industry
BENEFITS OF GAMIFICATION
Gaming principles modifyhuman behavior
Influence consumer healthpositively
12 | Gamification for Healthcare Industry
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NIYATI
YOU WILL APPRECIATE...
Millenials have grown up with gaming and are used to dealing with businesses through custom apps and game based interfaces.
The success of Pokemon Go just proves how powerful a game can be to create positive influence.
13 | Gamification for Healthcare Industry
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14 | Gamification for Healthcare Industry
Have a requirement in developing a Healthcare Software?
WE CAN HELP.
Read more about our healthcare IT Services at www.niyati.com/healthcare
About Niyati: Niyati Technologies is an IT services company with 16 years of experience developing technology and design solutions to customers worldwide. We are based out of India with regional office in Singapore and customers across the world. Learn more about us at www.niyati.com.