Gamification :a Powerful Tool

for Life and Work

Alireza Ranjbar Shourabi @ARSHourabi

@ARSHourabi

�@ALMgames�@Faranesh (@KSNA)�@Hamsaa�@Fanap�@IGA : Iran Gamification Association�@Roshdino : Growth Hacking event

Fun

Is designable and can be used for good and evil by choice!

Using Fun

What is Gamification?

The Process of Game Design-Thinking and game Mechanics ToEngage users and Solve Problems.

Flow

�Mihaly Csikszentmihalyi�Being in the zone

Using Fun

What is Gamification?

Gamification is …

�Learning from games and their abilities to connect withpeople.

�Using game elements while knowing that a game is a lotmore.

�Thinking like a game designer.�Having objectives other than winning in the game.

Using Fun

Broccoli Example

� Htas2r38 gene (blocks the uptake of iodine to the thyroid)

� 70% of all humans

� Takes the average child 12 years to go from hating broccoli to loving it.

� Force

� Convince

� Airplane game / Stops working after a while

� Use sauce / Health issues of sauce

� Action / Achievement / Reward loop

Types and Divisions

�Structural / Content�Exterior� Interior�Social Good�Customer / Employee

Using Fun

GMC

Framework

MDA Framework

Prof. Kevin Werbach : A design framework

�1. DEFINE business objectives�2. DELINEATE target behaviors�3. DESCRIBE your players�4. DEVISE activity loops�5. DON’T forget the fun!�6. DEPLOY the appropriate tools

Gamification Design is Agile Design

Don’ts

�Business’ core problem�PMF�Actual game�Poor infrastructure�Disastrous customer service

The loop

Scaffolding

Business

�What is the number ONE thing we want from our customers?

�How can we have that?

Engagement

�There is no single metric on the Web or in mobiletechnology that breaks down or sufficiently measuresengagement.

� Recency� Frequency� Duration� Virality� Ratings

Using Fun

Main Usage

The Narative

The Numbers

Thank you for listening!

Alireza Ranjbar Shourabi @ARSHourabi