Niki KutacDirector Product Management

Using Gamification to Incentivize Sites

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Outline

► What is Gamification► Success with Gamification► Applying Gamification strategies ► What activities from a Site do we want to

Improve/Change► Context of these behaviors► Using Gamification to Report Project Status

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Gamification is simply a reflection of our innate desire as humans to

compete and be recognized.

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Do you Love to Win or Hate to Lose?

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Kelly Services Example

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DATA HERO Competition

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Foldit

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Motivation in Clinical Trials is Not New

► Leader Boards for Recruitment► Patient Retention Practices► Study Team Competition

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How do we apply Gamification to Clinical Trial Sites?

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Four Components of Gamification

► Behavior • What problem are we trying to solve?

► Report• How are we going to engage the

participants?► Time-Frame

• What is a reasonable time?► Reward

• How do we recognize the winner at the end?

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What Behaviors Do We Need to Improve?

► Patient Adherence ► Education (from staff to patient)► Adherence to Timelines ► Visit Schedule ► Dosing► Data Entry► Quality of Work (queries generated)► Trial Specific Matters

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How Do We Report on These Behaviors?

► Reports that Automate the results of the behavior/activity being measured

► Averages Report► Ability to Display Reports for participant’s

view of current status or level► Utilize a Cloud-Based eClinical System to

show real-time reports

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What Will Be the Time Frame of the Competition?

► Ensure the length of the competition is appropriate for the intended behavior

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What Will Be the Reward?

► Status Levels ► Recognition at Meetings or Events► Monetary Rewards

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Examples of Gamification at Clinical Sites

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Patient Adherence

► Behavior: Compliance % for dosing► Report: Leader board shown to patients at

each visit► Timeframe: 3 month intervals for a 6

month study► Reward: $50 Gift Card

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Data Entry Time

► Behavior: Turnaround Time for Data Entry after Patient Visit

► Report: Averages Report displayed on Study Dashboard

► Timeframe: 1 year ► Reward: Levels of Entry Speed, Top Level

Recognized at End of Study

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Gamification Reports

► Technology provides the automatic reports for participants to see standings

► Homepage Dashboards► Report Email Notifications► Report Managers

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Important to Remember

► Put the results/reports in the forefront and make visible to participants.

► Design experiences that engage and motivate people to achieve their goals

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In the end, there is nothing new about trying to motivate sites and team

members; but what’s different about Gamification is that it uses a digital

engagement model to scale that motivation to large groups of people

from Concept to Cure

with DATATRAK ONE

DATATRAK InternationalCleveland, Ohio Bryan, Texas Cary, North Carolina

888.677.DATA (3282) Toll Freewww.datatrak.com

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