SPONSORSHIP PROPOSAL PACK

GANESH FESTIVAL 2014

‘Coming together is beginning; staying together is progress and moving together is success.’

IC BUZZINDIAN COMMUNITY @BUZZ

IC BUZZINDIAN COMMUNITY @BUZZ

Ganesha festival is a spectacular festival, honouring the birthday (rebirth) of

the lord Ganesha, the elephant-headed god of Hindu’s. It is believed that

Lord Ganesha bestows his presence on earth for all his devotees during this

festival. It is the day when Ganesha was born. Ganesha is widely worshiped

as the god of wisdom, prosperity and good fortune and traditionally invoked

at the beginning of any new venture or at the start of travel. While celebrated

all over India, it is also elaborate outside India, it is celebrated widely in Nepal

andand by Hindus in the United States, Canada, Mauritius, Singapore, Malaysia,

Thailand, Cambodia, Burma, Fiji, Trinidad & Tobago, Guyana and now in

AUSTRALIA.

After successfully celebrating the biggest and most successful Ganesha

festival in west in 2013, IC Buzz is teaming up with local community and

businesses to bring the much-loved festival once more with diverse stalls and

activities exploring the different traditions, cuisines and crafts of India. On

Saturday 30th August 2014, this event is sure to cast a spell over Australian

and Indian community. The culture, the music, the colours, the locals, the

flavours, all becomes an inseparable part of the magic of this event, giving

each individual a unique each individual a unique experience.

Human activities that Ganesha festival shared hundreds of years ago in India

becomes relevant even today in multicultural society of Australia. This

festival to become a catalyst in bringing together people from various

ethnicities at one common platform.

THIS IS A FREE FAMILY EVENT

GANESH FESTIVAL2013

15,000 printed bags will be distributed to all Groceries across

Melbourne showcasing the event three weeks prior to event with

due acknowledgment of all our partners.

Special Promotion

in Melbourne in conjunction with our media partners.

TV & RADIOacross Melbourne.

PRINT & STREET PRESS

across Melbourne in conjunction with our media partners + street banners and

signs.

OUTDOOR

to existing database of our media partners.

ONLINE & ENEWSLETTER via Facebook & Twitter including some unique face to face marketing initiatives sure to raise an eyebrow or two.

SOCIAL MEDIA

Campaign across targeting Indian Groceries, restaurants, universities, community centres, markets and various public

spaces.

POSTER & PROGRAM FLYER

OUR MARKETING AND PROMOTIONAL CAMPAIGN WILL ENSURE GANESHA FESTIVEL IN WEST IS ON EVERYONE’S LIPS.

MARKETING

Our marketing and promotional campaign will include:

free family event

GANESH FESTIVAL2013

Artistic clay model of Lord Ganesh

a is installed in beautifully decora

ted, specially erected

temporary structures (mandap). Th

e statue is anointed with red ung

uent, typically made

of kumkum and sandalwood paste

. Throughout the day, Vedic hymn

s are chanted.

The much-loved festival will fill once more with div

erse stalls and activities exploring

the different traditions, cuisines and crafts of India

.

Savour the tastes of authentic Indian f

ood with a huge array of food stalls.

Admire

delicate hand-made Indian jewellery, fine

fashion and a great range of Indian

cinema

and live music.

There will also be demonstrations of traditional Henna painti

ng and classical Indian

and Bollywood dance performances and workshops.

Provide a stage for budding artists to pres

ent their art to the public.

5000 glittering clay diyas to light up the f

estival as the commencement of

Ganesha Visarjan accompanied with Dhol,

Tasha and other traditional instruments.

Event to culminate with a spectacular fireworks display, animat

ing the entire area with

a sky covering display of aerial artistry incorporating brilliant br

ight hues of pyrotechnic

colours, sound and visual excitement

FestivalHighlights

free family event

29.8.2014

Artistic clay model of Lord Ganesh

a is installed in beautifully decora

ted, specially erected

temporary structures (mandap). Th

e statue is anointed with red ung

uent, typically made

of kumkum and sandalwood paste

. Throughout the day, Vedic hymn

s are chanted.

The much-loved festival will fill once more with div

erse stalls and activities exploring

the different traditions, cuisines and crafts of India

.

Savour the tastes of authentic Indian f

ood with a huge array of food stalls.

Admire

delicate hand-made Indian jewellery, fine

fashion and a great range of Indian

cinema

and live music.

There will also be demonstrations of traditional Henna painti

ng and classical Indian

and Bollywood dance performances and workshops.

Provide a stage for budding artists to pres

ent their art to the public.

5000 glittering clay diyas to light up the f

estival as the commencement of

Ganesha Visarjan accompanied with Dhol,

Tasha and other traditional instruments.

Event to culminate with a spectacular fireworks display, animat

ing the entire area with

a sky covering display of aerial artistry incorporating brilliant br

ight hues of pyrotechnic

colours, sound and visual excitement

BE A PART OF SOMETHING VERY SPECIAL…

WE WANT TO WORK WITH YOU TO TRULY BRING OUR PARTNERSHIP WHICH LEVERAGES OUR

PROPERTY IS A WIN FOR YOU, A WIN FOR US AND WIN FOR OUR AUDIENCE MEMBER

What makes fantastic marketing?

Emotional connection, relevancy, the “wow factor”.

The greatest marketing campaigns are those that are memorable.

Event is celebrated in the most entertaining

form and we believe it will resonate with

audience and really create an affinity between

customer, the messaging, and the product or

service. It offers many other rewards but

probably the best benefit for your organisation

is the exposure to thousands of people during

the event, and the extensive promotional period the event, and the extensive promotional period

during the lead up to it — this includes website,

social media, newspaper, radio, events and

mainstream media/publicity.

By partnering with us, your organisation will

open itself to a culturally diverse audience, keen

to devour exotic tastes and learn more about

enchanting cultures.

SPONSORS

We endeavour to celebrate in the most

entertaining form and grandest form thus

creating a lasting impression on one and all.

• Event provides each Partner with a unique sponsorship package tailored to fulfil your

specific marketing, entertaining and corporate relations needs

• In venue signage and acknowledgment

• Acknowledgment in all publications and marketing collateral

• Website presence including features, case studies and links

• Creative cross promotional initiatives to maximise branding & sales opportunities

• Corporate hospitality options

•• Money can't buy experiences

• We offer tailored benefits packages at varying levels of investment to meet

development specific business objectives

• Pre and post event celebrity access

• Celebrity dinner

WE WANT TO WORK WITH YOU TO TRULY BRING OUR PARTNERSHIP WHICH LEVERAGES OUR

PROPERTY IS A WIN FOR YOU, A WIN FOR US AND WIN FOR OUR AUDIENCE MEMBER

The possibilities are endless in terms of

sponsorship opportunities. Outlined below

are some available options but we can also

tailor packages to suit your organisation.

03 8358 4598

www.icbuzz.com.au

info@icbuzz.com.au

IC @ BUZZ

Office:Suite 8 Level 2 81A Elgar Rd,Derrimut, VIC - 3030

Office:Suite 8 Level 2 81A Elgar Rd,Derrimut, VIC - 3030

IC BUZZINDIAN COMMUNITY @ BUZZ