gary april 11 2012 priester conference
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TRANSCRIPT
Priester ConferenceApril 11, 2012
Tackling a Winnable Battle: Partners for Oral Health
Know more. Do more. Live healthier.
Problem
“silent epidemic of oral diseases is affecting our most vulnerable citizens—poor children, the elderly, and many members of racial and ethnic minority groups.” Surgeon General David Satcher, May 2000
Know more. Do more. Live healthier.
Dental decay is the single most common chronic disease of childhood
Over 16 million children suffer from untreated tooth decay
It is 5 X more prevalent than asthma in kidsIt is 7 X more common than hay fever in kids
Know more. Do more. Live healthier.
• Poor kids suffer twice as much dental disease as affluent kids
• Rural areas have more difficulty accessing dental care
• Minority children suffer significantly more dental disease
Know more. Do more. Live healthier.
• It impacts a child’s ability to learn, to develop self esteem, speak properly
• 51 million school hours are lost annually due to dental problems
• The mouth is the gateway to a person’s overall health, and an unhealthy mouth can be linked to obesity, diabetes and even heart disease.
• Unhealthy children become unhealthy adults
Know more. Do more. Live healthier.
Solution
Use nationwide consumer advertising to reach our targeted groups
Know more. Do more. Live healthier.
Healthier children who cangrow, learn and play.
Partnership for Healthy Mouths, Healthy Lives
Know more. Do more. Live healthier.
Partnership for Healthy Mouths, Healthy Lives
• 34 groups!!
• Purpose:
Improve children’s oral health so that they can develop into healthy, productive adults
Members include:• Academy of General Dentistry• American Academy of Oral and
Maxillofacial Pathology• American Academy of Pediatrics• American Academy of Pediatric
Dentistry• American Academy of
Periodontology • American Association for Dental
Research• American Association of
Endodontists• American Association of Oral and
Maxillofacial Surgeons • American Association of
Orthodontists• American Association of Public
Health Dentistry• American Association of Women
Dentists• American College of
Prosthodontists• American Dental Association• American Dental Education
Association
• American Dental Hygienists’ Association
• Association of State Territorial Dental Directors
• California Dental Association• Children’s Dental Health Project• Dental Trade Alliance Foundation• Hispanic Dental Association• Medicaid SCHIP Dental
Association• National Children’s Oral Health
Foundation• National Dental Association• National Network for Oral Health
Access• Oral Health America• Organization for Safety, Asepsis
and Prevention• Society of American Indian
Dentists• US Dept of Health and Human
Services Office of Minority Health
The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies. The private, non-profit organization is known for such iconic advertising campaigns as Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s “Take A Bite Out Of Crime.”
Campaign
The goal is to improve children’s oral health
• Raise awareness of parents and caregivers
• Provide oral health education to parents and caregivers
• Enable parents and caregivers to take control and modify behaviors through simple low cost preventive strategies– Get children preventive care and needed treatment– Increase utilization of the care safety net, volunteer
and school based efforts and care provided by coalition members
Message
Take charge of your child’s oral health
Mouth problems can be prevented
Your child will
• Feel better and avoid pain
• Have better self esteem
• Learn better
• Better nutrition
• Be healthier overall
Every child deserves a healthy smile
Know more. Do more. Live healthier.
Partnership for Healthy Mouths, Healthy Lives
Active Participation and Campaign Promotion
• Membership for non-profits and governmental groups
• Incorporate Campaign’s message into Member’s marketing materials, including advertising, packaging, websites, public relations materials, direct mail and ancillary communications programs
Know more. Do more. Live healthier.
Active Participation and Campaign Promotion
• Engage and encourage Member’s clients, members, constituents, stakeholders, sponsors and other affiliated entities to support the Campaign and Coalition efforts, including distribution of campaign materials and messages.
Thank You
Information:[email protected]