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Gary EricksonA leadership biography by Suzanne Brouillette

Brief timeline of events

Pre-1990

1992

Launch of ClifBar

Idea for ClifBar is born

Almost Sale of Clifbar

20061990 2000 2004 2011 2013

Owner & Co-Chief Visionary Officer

Integrating the four domainsClear values and interests• Outdoor enthusiast• Adventure-seeking• Self-described foodie• Passion for sustainability• Finding his own way

Values-based Companies• 5 Aspirations or “bottom lines”• Well-aligned D.E.P. culture • Newer ventures also directly value-linked

Direct involvement & value alignment• Mom, dad, brother

and wife all involved in the business

• Built off of family values

Strong Community Outreach • Clif Bar Family Foundation • In Good Company• Team Clif Bar • Clif Bar Environmental Program• Internal community service

programs

Self

Work

Family

Community

ClifBar is Gary’s means of “self-expression in the world”

“Keep it personal. It probably sounds

obvious, but I learned to build on my personal passions, my own life

experiences and abilities. Do what you know, what you are”

“Without a partner who believes in you and shares your vision, you may feel alone on the white-road

journey…Kit’s presence and values permeate the

company and its vision. I’m fortunate to ride with a

great partner, in business and in love.”

Lessons Learned

1.Live by your values

2. It’s not going to be easy

3.Actively seek guidance from your stakeholders

4.Continually innovate and work on being a total leader

The EndReferences

Erickson, Gary. Raising the Bar: Integrity and Passion in Life and Business. San Francisco, CA: Jossey-Bass, 2004 Frojo, Renee. “Clif Bar’s Gary Erickson leaves CEO role.” San Francisco Business Times. April 24, 2013. Available: http://www.bizjournals.com/sanfrancisco/news/2013/04/24/clif-bars-gary-erickson-taps-new-ceo.html www.clifbar.com/uploads/press_downloads/CBCO-Gary-and-Kit-Bios.pdf www.clifbar.com http://clifbarfamilyfoundation.org/About-Us/Our-Story