gary r. beal - seo in 2012 gpec
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Gary R. Beal (Vanguard Online Media) - prezentare sustinuta la Conferintele Nationale de E-Commerce despre SEO in 2012TRANSCRIPT
SEO SEO – Is It Dead? The Growing Need for SEO Rouge SEO and Questionable Practices Doing your own SEO (Ability vs. Cost) Reputation Management using SEO SEO Networking
SEO1. Experts say SEO spend will increase 27% in 2012
SEO – Is It Dead?
SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs
SEO – Is It Dead?
SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases
SEO – Is It Dead?
SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases4. Offline budgets are getting squeezed because of ROI
SEO – Is It Dead?
SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases4. Offline budgets are getting squeezed because of ROI5. Be sure to properly calculate CPA
SEO – Is It Dead?
SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)
The Growing Need for SEO
SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)
2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon
The Growing Need for SEO
SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)
2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services
The Growing Need for SEO
SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)
2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services
The Growing Need for SEO
1000%
SEORouge SEO and Questionable Practices
1. 3 out of 5 companies have reported bad SEO practices2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services4. Use the web! It will show the good, the bad and the ugly
SEORouge SEO and Questionable Practices
1. 3 out of 5 companies have reported bad SEO practices2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services4. Use the web! It will show the good, the bad and the ugly
SEODoing your own SEO (Time, Ability and Need vs. Outsourced Cost) 1. In some cases a little SEO can go a far way (non-competitive markets)2.Lots of built in tools like Magento, Drupal and WordPress Plugins3.Social Media is 60% of SEO and anyone can do it4.Competitive markets will require in-house professional SEO's or Outsourcing
SEOReputation Management using SEO/Social Media 1. Brand Monitoring2.Allocated Budget for Crisis Management3.Social Media can Reactively Work - given time and effort
SEOReputation Management using SEO/Social Media
SEOSEO Networking
Gary R. BealNotes & Slides available at:
PPC-Manager.Blogspot.com1-ON-1 Meetings
Thank You for Coming!