gaylen atkinson march 16, 2008. 2 agenda market potential customer need tridium solution benefits to...
TRANSCRIPT
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Gaylen AtkinsonMarch 16, 2008
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AGENDA
• Market Potential• Customer Need• Tridium Solution• Benefits to Users• Customer “Hot” Buttons• Product Offerings• How to Market Product• Conclusion
CABIN AUTOMATION SYSTEM
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MARKET POTENTIAL
• 6.8 million vacation homes in United States.• 21% of remote home owners own 2 or more vacation homes.• 34% of vacation homes are over 500 miles away from primary
residence.• Average remote home owner is 59 years old and earns over
$120,000.• Baby boomers with money to spend!
• Source: The 2006 National Association of Realtors, Profile of Second Home Owners
CABIN AUTOMATION SYSTEM
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CUSTOMER NEED
• Internet-savvy, remote home owners want to know what is happening at their remote property. Right now!
• Peace of mind from knowing that they can easily monitor their million dollar investment. – Most remote homes have internet access. DSL, satellite,
broadband, cellular, etc.
CABIN AUTOMATION SYSTEM
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SOLUTION
• Tridium Jace 2 AX controller with Atkinson Electronics custom remote-home software.– HVAC, security, cameras, weather monitoring, lighting,
alarms (ie water detection), access control, off-grid power, food refrigeration, water systems, fire sprinklers, propane tank level, landscape irrigation, etc.
• This provides PEACE OF MIND for the “well-heeled” second home owner.
CABIN AUTOMATION SYSTEM
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SOLUTION Continued
• There’s lots on the market for primary residence home automation, ie window shades, lighting, HVAC, theater control, Honeywell X10, on/off, security alarm, etc.
• Very limited offering in full remote home automation systems.
• Present market offerings consist of simple dial-up phone controllers, limited features.
CABIN AUTOMATION SYSTEM
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BENEFITS TO USERS
• Tridium AX permits full-featured, remote home monitoring with any Internet-connected device.
• Atkinson Electronics/Tridium AX solution provides a complete, seamless, remote home package, for the owners peace of mind.
• Trend logs of input lets owners analyze what’s happening to their property in their absence.
CABIN AUTOMATION SYSTEM
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SOME CUSTOMER’S “HOT” BUTTONS
• Use Internet-connected device to easily turn up heat before arrival at remote home.
• Turn off appliances left on by guests.• Know how much propane is left in your tank.
– Critical where winter access is limited or impossible.• Simple, low-level temperature threshold for freeze protection,
with standard HVAC thermostats.• Full-featured security including entry key pad, motion sensors,
door switches, and cameras. • Is the food in refrigerator or freezer safe?
CABIN AUTOMATION SYSTEM
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SOME CUSTOMER’S “HOT” BUTTONS
• Know your battery voltage and electrical system status for solar/wind powered off-grid cabins.
• Avoid disasters – water detection, freeze protection, intrusion, and equipment failure
• Access control for remote property managers, gates, doors, real time security camera views, etc.
• Save money – remote home owners no longer need to hire property managers to check their property.
• Status of well water system, fire sprinkler alarm, etc.• How much snow do you have, before you go!
CABIN AUTOMATION SYSTEM
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CABIN AUTOMATION SYSTEM
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CABIN AUTOMATION SYSTEM
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CABIN AUTOMATION SYSTEM
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CABIN AUTOMATION SYSTEM
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CABIN AUTOMATION SYSTEM
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TWO WAYS PRODUCT IS OFFERED
• Atkinson Electronics remote home software – Available for Tridium integrators
• Pre-packaged control box from Atkinson Electronics with sensors and AX appliance software– Directed towards contractors and technical, do-it-yourself,
remote home owners
CABIN AUTOMATION SYSTEM
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CONCLUSION
• Current home automation systems are directed towards primary residences. – Audiovisual, HVAC, Security and lighting control
• Remote home monitoring consists of simple, dial-up devices with limited functionality.
• Atkinson Electronics/ Tridium partnership opens a new market with full featured remote home system.
CABIN AUTOMATION SYSTEM