© 2010 Kantar Media 1

GB TGI Q4 – NEW MEASUREMENTS IN ACTION

- HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC)

- USE OF SLIMMING AND FIRMING CREAMS

- ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS

- CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND

- MEN: TYPE OF FACIAL HAIR HAVE

© 2010 Kantar Media 2

Source: GB TGI Q4 2010Base: All internet users

HOW ONLINE PURCHASERS FIND OUT ABOUT SITESTHOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS

40

45

50

55

60

Through press articles

Through TV progs Through ads on the Internet

Through interactive links between sites

Through TV ads

Find out about sites through...

% m

ore

lik

ely

to f

ind

ou

t ab

ou

t si

tes

thro

ug

h t

his

med

ium

© 2010 Kantar Media 3

Source: GB TGI Q4 2010Base: All women

SLIMMING AND FIRMING CREAMSUSERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO BE SWAYED BY CELEBS IN THEIR CHOICES

50

100

150

200

250

Celebrities influence my

purchase decisions

I buy new products before most of my

friends

A designer label improves a

person's image

I spend a lot on toiletries and cosmetics

I would consider having cosmetic

surgery

Attitudes

%m

ore

lik

ely

to a

gre

e th

an

ave

rag

e w

om

an

© 2010 Kantar Media 4

Source: GB TGI Q4 2010Base: All adults

KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE)

MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS

0

10

20

30

40

50

60

70

80

90

100

Mouth wash Dental floss Interdental brush Toothpicks

Oral care products

% t

ho

se w

ho

use

ora

l ca

re

pro

du

cts

on

ce a

day

or

mo

re w

ho

use

© 2010 Kantar Media 5

Source: GB TGI Q4 2010Base: All adults

CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICKCARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND CONSERVATIVE THAN THE AVERAGE ADULT

0

10

20

30

40

50

60

70

80

90

100

Like to take holidays in own country rather than abroad

I prefer holidays off the beaten

track

I don't want responsibility rather be told

what to do

I would not let children

influence what I buy

I would never buy food that

has been genetically modified

I think health foods are only

bought by fanatics

Attitudes

% m

ore

lik

ely

to a

gre

e th

an

ave

rag

e ad

ult

© 2010 Kantar Media 6

Source: GB TGI Q4 2010Base: All men

MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENTMEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE

0

10

20

30

40

50

I would choose a car mainly for its

looks

I like to stand out in a crowd

With a credit card can buy

things couldn't normally

afford

I prefer alternative medicine

Aged under 30

I like taking risks

Educated to degree level

or higher

% m

ore

lik

ely

tha

n a

vera

ge

man