+

Unlocking the Secrets of Customer ChoicesHSMAI General Body Meeting #611.19.09

+Agenda

+Announcements

+Fall Fundraiser

E-mail Graham Webster if able to sell at grw53. Doodle sign-up survey to be sent out to club members

+Spring 2010 Executive Board Position Openings

+Director of External AffairsResponsibilities include:

Stimulate/generate national membership from chapter

Execute Events with other Intercollegiate chapters as well as HSMAI Greater NY Chapter (i.e. Intercollegiate Conference)

Create relations with Hospitality Sales and Marketing professionals

Seek educational opportunities (i.e. externships/webinars/industry speakers)

+Director of CommunicationsResponsibilities include:

Record minutes at all meetings (both G-Body & E-Board) and keeps them archived on the Wiggio site

Send out e-mails both to the executive board and general body members

Reserve rooms at the Binenkorb for both executive and general body meetings

Manage events and announcements on the Wiggio & Facebook Group sites

Update HSMAI list-serve when necessary Manage club attendance record

+Director of FinanceResponsibilities include:

Manage the chapter's budget by keeping an organized budget plan and making sure the club is able to fund it's many activities

Learn how to fill out e-requisition and purchase order forms to execute the various payment requests

Responsible for helping other E-board members get funding for their activities that enhance the HSMAI experience

+How to apply for a position:

Submit copy of your resume and one page letter of intent in a zip file entitled “Name – HSMAI SP 10 Application” to Greg Bodenlos @ gsb28.

Letter of intent should: State the reasons why you’re interested in the position/positions Highlight your past leadership experience, and Illustrate why you have found being involved in HSMAI valuable State times available to do a 15 minute interview Week of 11/30

Permitted to apply for more than one position if desired.

Application Deadline: Electronic submission by Sunday, November 29 at 5 PM.

+Intimate Audience with Philip Wolf, President & CEO of PhoCusWright, Inc.

A respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. After two decades of analyzing, scrutinizing and opining on strategic change and market trends, he is now a recognized industry authority.

Special Guest: Dr. Bill Carroll

Thursday, 12/3 in Sack Hospitality Suite, SR 191 from 4:30-5:30 pm

Limited to 20 members: RSVP to gsb28, first-come, first-served

Dress code: Business Professional

+HSMAI Holiday Party

WHAT: End-of-semester gathering of friends to enjoy food, drinks and holiday gift exchange

WHEN: Thursday, December 3rd

WHERE: Llenroc Mansion 100 Cornell Avenue, Ithaca NY 14850

TIME: 9:30 PM

Rides will be provided starting at 9:15. RSVP to Graham at grw53 by Tuesday, December 1st if you plan to attend

+Recognizing Our Active MembersCongratulations to those attended 4+ HSMAI eventsRenee Rushefski

Carter HearneMichael Jurgielewicz Alix Morris Julie Allen Adam Schuit Mark Rosencwaig Michael McLaughlin Gina HongEsther JeongJessica Goss

Rebecca KaufmanJen Davis Annaliese Lafayette Bart Golub Jasmin Francis Jennifer Frank Sandhya Malhotra Autumn Perez Vanessa Tam Brendan Mallick

Greg BodenlosYue Woon HiangNika HsiaoKatrina LeeKatrina LockwoodVanessa MangeRich PakGraham Webster

+Unlocking the Secrets of Customer Choices Taking a look at Customer Choice

Modeling (CCM) and its role in marketing

Professor Rohit Verma

Professor, Executive Director for The Center for Hospitality Research

Primary Research Focus: Product-Service Design and Development, Customer Choice Modeling, Marketing/Operations Interrelated Issues, Supplier Selection Strategies Quality and Process Improvement

+The Business-to-Business Perspective

Expedia Summer 2009 Interns: Mike Scheinman ’10 & Debbie Stock ‘10

How the relationship is managed between the online travel agency (OTA) and hotels

How the relationship has changed in the midst of the recession

Experiences working in different markets

Interactive Q&A

+Interactive Q&A

+Looking Ahead

+

Visit www.hsmai.org (Click Join NOW! on top right-hand corner)

Click on Americas Region tab

On Membership page, click “Join Now!”

After enter e-mail address, select “Student Membership” option

become an official hsmai member

+after this step, fill out these fields accordingly:

+finally, submit payment!