gbm participant-journey

THEPARTICIPANTJOURNEYYour consumers are our participants.Come be a part of our network.

650Kevents & activities

21MILmonthly unique reach

25%of households use ACTIVE

100MILregistrations annually

ACTIVE Network was formed with the mission of making the world a more active place. Since 1999, we have built platforms for endurance, youth and outdoor consumers to:

+ Discover and search for programs and events of interest

+ Register and reserve space for those programs and events

+ Learn more while they prepare

+ Have amazing experiences

+ Reflect on their adventure

Because we can connect with consumers at every phase of their

journey, we can also unify your brand message with the many

experiences they have throughout the year. By working with ACTIVE,

you can target very specific audiences in unique ways that other media

channels just don’t o�er.

ACTIVE is most known for its involvement in the endurance event space.

With unique touch points including branded shoe tags, event sponsorship

and race results ad placements, only ACTIVE can connect you with millions

of consumers online and o�-line.

Endurance JourneyEngagement & O�erings

Sign Up Train

Race

Reflect

(sort of)

SearchSweepstakes

NativeContent

Pre-rollVideo Ads

RaceResultsSponsorship

Local EventsNewsletter

Social &Mobile Sharing

ACTIVE AdvantageRewards

VirtualEvent Bags

BrandAmbassadors& Sampling

ContentNewsletters

Special O�er Emails

Mobile AppSponsorship& IAB

Takeovers &Website Ads

IPICOShoe Tags

EventSponsorship

$$

10%OFF

FREESAMPLE

ConfirmationLanding PageYou’re Registered!

One of our fastest growing markets, youth and community, o�ers vast

connections – from 12-year-old hockey teams to toddler art classes. Only

ACTIVE can get you in front of the right audience in an e�ective way that

drives results.

Kids & Family JourneyEngagement & O�erings

Sign Up

Prepare

Play

Reflect

Search Sweepstakes

NativeContent




Kid’sNewsletter


Mobile AppSponsorship

& IAB


$$

VirtualEvent Bags

10%OFF

FREESAMPLE Event

Activation

The End (kind of)

ACTIVE is used by more national parks and campsites than any other

reservation company. We drive innovation in this space, keeping campers

informed at every stage in their journey. Connect with consumers just as

they are ready to buy.

Outdoor JourneyEngagement & O�erings

Reserve Prepare

ExperienceReflect

Search

NativeContent

ContentNewsletters



Mobile AppSponsorship& IAB


$$



Sweepstakes

AEPLanding

PageAEPLandingPage

AEPLandingPage

(sort of)

Only ACTIVE can embed your brand into the

memories of consumers and motivate them to buy

at just the right time.

Advertise with the largest participant database on the planet.

888.227.9826 | [email protected]

gbm participant-journey

Marketing