gbo newsletter october

8/8/2019 Gbo Newsletter October

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MarketingPage 2Spirit OfGBO/PoemPage 3

FinstrumentPage 4EventsPage 5Faith PaysPage 6Just Chill...Page 7CWG Medal CrisisPage 8

CWG CrisisMedal

ParidhiOctober 2010

Page 8

October 2010 VOL 2 ISSUE 2 A monthly production by Global Business Operations students of SRCC

Insidestory

NOSTALGIA10

GBO Alumni Team is organizing

Venue- SRCC College

Timing-23rd October,1830 Hrs

Annual Alumni Dinner Nostalgia'10.

Upcoming Events

The GBO Newsletter

Shamed by vigilant media exposures ofthe abysmal state of preparations for theCommonwealth Games, the government finallywoke up and with a Herculean effort averted adisaster. A totally unnecessary crisis and adversepublicity was caused by shoddy management.Finally, the positive elements such as the lavishfood arrangements for visitors, the rousingopening ceremony, and above all, the splendidperformance by our sportsmen saved the day.

The spectacle of filthy toilets and rooms,flooded basements, and a collapsing bridgeshown on global television screens did no creditto India's reputation as a business destinationand a country which can deliver complexprojects. The unusually heavy rains in Delhiexposed the shabby state of our capital city'sdrainage and sewerage systems. The Yamuna,long abused by Delhi's untreated sewerage foundits revenge as its waters rose and flooded largeareas near the capital. The dengue outbreak thisyear coming at the time of the Games posed asevere challenge, considering that hospitals inDelhi were overcrowded with cases, and theGames village itself was sited in a flood-pronearea.

Security preparedness was extraordinaryto the point of overkill, but this must beconsidered necessary and despite theinconveniences, the citizens of Delhi cooperated.Our Union home minister displayed sterling

leadership qualities in this effort. Trafficregulation in Delhi during CWG 2010 used thereserved lane system that was used in the AthensOlympics. Its success was assured by acombination of strong publicity and policepresence to ensure that violators were swiftlydealt with. Even Delhi's normally unruly trafficwas brought under control.

The CWG project was a complex one, anddemanded from the start an integrated anddetermined effort under a single command toenable it to be completed. The Delhi Metro,another complex urban project, is a shiningexample of how under a single authorityoutstanding results can be achieved. But CWG2010 became a pie for many agencies to put theirfingers into, a battleground for turf and ego wars,and not the least, a cow to be milked throughpatently corrupt procurement practices. Despitesix years of lead time, the scenario was offrequent reports of slippages and roadblocks in

implementation of various components of theproject, for reasons that could only be attributedto lack of unified authority.

The hapless citizens of Delhi were neverasked whether they would like to have the CWG inDelhi, and if so what it would cost them in termsof money, and inconvenience. A business-as-usual approach was visible right up to 2009 whenit was realised that time was running out, andinternational criticism of the preparations beganto be articulated.

Unfavourable comparisons were madebetween Delhi's CWG 2010 and the preparationsfor CWG 2014 in Glasgow. Though last-minuteefforts salvaged the CWG,there were severalglitches in the various systems that have notbeen properly tested.

Over the past few years it has become

increasingly evident that constant academic,

athletic and cultural improvement requireschange in how we view a B-school and the B-

school environment. As a B-school

community, GBO has always maintained a goalof being on the forefront of improvement .

Inculcating House system in such goal

intended course structure will allow our B-school to grow academically, foster individual

and community spirituality as well as

motivating greater B-school involvement byboth students and teachers. For students, this

system will provide a "best start" by creating

smaller communities within the larger GBOteam with the single aim of generating greater

B-school spirit and the skills to achieve their

own personal level of excellence.

GBO CHANGEneeds ?

The goal is to provide a system by which students can

internalize the core values of Honesty, Sincerity, Integrity,Commitment to Excellence, Equity, Dignity and Respect,

Continuous Improvement, Passion for Learning, and

Compassion for Life into their everyday lives to carry withthem beyond the four walls of SRCC.

In the House System at GBO, all students will

participate, however each students has a different role toplay. Juniors will be the main participants -- competing

against other Houses for "House" supremacy! Experiencedstudents will volunteer to participate as leaders over a House.For example, say in a year, we will have 5 prominent students

leading different Houses.

The specific tasks leaders will play vary from creatingdifferent monthly challenges, leading small groups through

House Day activities to taking time out to mentor other

students during House Days and throughout the year. Seniorstudents need to realize that junior students are the future of

our B-school, and so as leaders they are expected to take

time out to touch base and connect juniors to the greater B-school community and at the same time junior students with

huge experience needs to act a s contributors to the learning

environment which I emphasize here. This will be anexcellent mentoring opportunity and will be a new feature

here at GBO.

We are very proud of our GBO but..as is the caseevery year, we miss the opportunity to even know our own

batch mates and students from other batch. A House system

will provide a structure within the College which will allowstudents to be known more closely and therefore cared for

more effectively. It is a way of fostering sound pastoral care

in a large scale.Each House will consist of approximately thirty students

and 2-3 staffs. Students may be cared for by the same House

Leaders and staffs for their entire time at the College.Consequently, a healthy interaction will also be there

between staffs and students. The students can further be

grouped into tutor groups, under the care of one or twoteachers. Tutors are most immediately responsible for the

academic and general progress of the students and may

continuously remain in contact with a group for some time asthey move through the College.

The system will encourage a sense of belonging and

continuity among many College families and staff. Loyaltyand commitment to Houses will foster over time and will be

an added advantage to this dynamic course structure .

By Ravi Shankar Upadhyay

For example, ticket sales were a disaster,with empty stands for many events, wh ile people

were being turned away with the message that no

tickets were available for sale. Whilesportspersons, officials and VIPs were well taken

care of, the ordinary spectators were given no

priority and were nowhere near the centre of theplanning process, and were left to their own

devices. Even heads of diplomatic missions were

not properly handled during the opening

ceremony a serious lapse of protocol. Gaffes byone of the leading members of the OC became

part of the humour component of the coverage ofthe Games.

The shining stars were of course our

sportsmen. They showed how individual grit and

perseverance can win despite numerousobstacles and deficiencies due to the way our

sports federations, under the guise of autonomy,

perpetrate mediocrity and mismanagement. Butto take our performance to the level of Australia or

China, we need to do much better. The dedication

of individual sportsmen must be matched by thededication of those who administer sports. Sports

bodies must no longer be parking slots for political

patronage. Autonomy is a good thing, but theremust be minimum guiding principles and

standards to be met, and where they are no t met,

government must play the role of regulator andtake corrective action.

On a broader level, we need to realise thatin a globalised world, we have to meet global

minimum standards. The shameful example of an

official who said that hygiene standards are lowerin India should give us pause for thought.

Everyday we come across examples of

unacceptable situations traffic violations goingunpunished, building contractors cutting corners,

garbage lying around, open drains and sewers,

animals, particularly cattle, wandering around thestreets and on so-called express highways, and

most visibly people using public spaces as toilets.

Some of these could be called the revenge of thepoor, arising out of poverty and deprivation, but

most of these are simply due to lack of education

and consciousness. It is time to recognise theseas a disease, and not pass them off as an amusing

transition phase in our development process.

Our political leadership had shown a lack of

vision, courage and determination in the run-up

to CWG 2010. Failure cannot be passed on to so-called autonomous sports bodies, or individual

ministries or a state government. Now that theGames are over, it is time for accounts to be

rendered to the nation for failures and corruption

in the system and wastage of public money. Theleadership must deliver on its promise to conduct

a thorough investigation of all aspects of the

management of the Games identify andinvestigate lapses, so that they are not repeated,

and learn lessons for the future. As for our

sportsmen, the nation salutes their sterlingperformance and encourages them to scale new

heights.

By Abhishek (giBS)

After the successful organization of the HR Summit and theMarketing Summit-Navyam, The GBO community came up withits next mega event, FINIESTA'10- The Annual Finance Conclave,organized by FINOCRATS- The Finance Society.

Finiesta was a pan India event inviting participants from thebest Bschools in the country. The event spanned for around twoweeks through online and onsite activities. The first 10-12 days

were on an online platform, wherein, willing participants got toparticipate in a host of events such as BrainWatch-The Kick-offseries, The Indian Stock League and The Strategist. The next partof the event were onsite events where the participants had to bepresent at the venue of the competition. The onsite eventcomprised of events such as Cognizance, Strategist, and theAnnual Finance Summit10. The final day of the conclave willculminate at The Grand, New Delhi on the 31st October, 2010.The theme of the discussion would be 'Sustainability in the NewNormal', where stalwarts of the industry would provide studentswith their experienced insights into the topic.

The event proved to be immensely successful with student frominstitutes all over the country actively participated and got to wina lot of attractive prizes, worth around Rs. 1 Lacs. The eventmarked a new era for GBO by taking it to a complete new level.The amazing response not only testified the hard work put in, butalso set a benchmark for the coming years. The FINOCRATS teamreally worked hard to realize this event successfully and we wishthem luck for their future endeavors.

.

Editor-Ravi Shankar

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2/4

Hardware vs Software Marketing

through acquisition. In an effort to out-flank theThe debate over hardware vs. software vs. services has competition or to gain market share, a company will

always been a fascinating discussion . Many companies acquire new technology to fill the gap. Relatively speaking,don't face this problem because they are either a the acquisition is the easy part. Integration of the newhardware company or a software company by design. company into the larger organization is the difficult part.However, others find themselves wrestling with this This can be particularly tricky if a hardware company is

challenge because they either acquire technology that acquiring a software company or vice-versa. Managementthrusts them into the dark side or they add new teams often underestimate the challenge of bringing thetechnology through organic growth that creates the teams together. Hardware and software businesses areconflict. completely different and employees at all levels think,Many companies fail to make the transition because they execute and manage differently. Engineers, marketingunderestimate the true impact of trying to transition from a managers, sales executives, support staff and evenhardware company to a software company or vice versa. finance managers work completely differently. Asking aThis is a left-brain/right-brain issue. Hardware companies hardware sales person to sell software is like asking aare typically very analytical. Their development cycles Spanish teacher to give a lecture on Italian. They know thetake longeroften measured in years, but their sales process, but not the domain expertise.cycles are shorteroften measured in days. They are There are many examples where companies have beenfocused on speeds-and-feeds, and their competitive able to market and sell hardware, software and evenanalysis is based on specifications from data sheets professional services. However, in each case they were(often referred to as specmanship). very strategic and diligent in there execution. CompaniesSoftware companies, on the other hand are highly usually rely on focused strategies to create focusedcreative. Their development cycles are shorter. hardware and software groups. They developedSoftware-as-a-Service (SaaS) architectures have solutions-marketing strategies to bring the elementsexaggerated this issue by allowing companies to release together into an end-user experience that exceeded theirsoftware in real-time. It is very common for software competition's value proposition.companies to have a weekly (or even dail y) release cycle, The difference between hardware and software is thatbut their sales cycle could take months. Software eventually all hardware will fail, and eventually all softwarecompanies rarely focus on specmanship, but rather on the will work. This statement is humorous because it is sosolutionand user experienceof the product. accurate. It reminds us of how inherently different the twoMuch of this issue is due to where the products fit into the worlds are. They approach the market from opposite endssolution food chain. Most users don't think about the of the spectrum. If you are trying to manage, market or sellhardware that much. Customer is less aware of the products that are at their core uniquely different, thenhardware part, but keenly aware of the software features. recognize the challenge and don't fight a losing battle.The hardware products are simply a layer removed from Position them differently. Apply the right talent and leavethe user experience. your competition behind.It is very common for high-tech companies to grow

Wandering And Discovering

ParidhiOctober 2010

Page 2ParidhiOctober 2010Page 7Marketing

smilingly.'Alok why are you so afraid of having doubts?' Jai asked.Over the small hill near the river the voices of chatting with

'Exaaaaaaaaactly. Having doubts & fears is not bad unless youoccasional laughter can be heard. Few friends have gathered

allow them to overtake.' Aditi said as if she has won the battlefor a fun & frolic evening. This has been their general routine

of Krukshetra.over the last three years to gather every weekend with only one

'My point is we are already living our life in intense competitiveexception so far. Although little tension is in the air they know

pressures chasing relatively few opportunities. And I fear thatin their heart that together they can overcome any obstacle in

he doesn't do something wrong in confusion.' Alok saidlife.

clearing his point.Jai laying there on the sloping hill and looking at sky asked

Jignesh having listen to his friend's suggestions and then'Jiggiyaar tu itna chup kyon hai?'

timidly said 'Sometimes I feel lonely and confused makingAlok said ' mmmother ina' mouth being f ull of snacks.

important choice'.'What????' asked Aditi.

Alok was thinking that he feel so crowded in traffic jam when heJignesh said in a sad voice 'For last two days I am spending my

make important choice of what he will have in his lunch.nights in office building'.

'The problem is that you think that in the past everything wasTurning his face towards Jignesh Jai asked 'Kyyyyon.

alright when actually it was not. And now you want to matchMeetings.. project deadline'.

your present with your supposedly perfect past with conciousHaving munched his snacks by now Alok said 'arre iske boss ki

decision making with loads of expectations'. Jai said feelingmother-in-lawayi hui hai'.

elated as if he has explained Stephen Hawking what happened'So what?' Jai asked being confused.

before Big Bang.Then Alok said 'Arre when boss gets his own boss then he turns

Aditi opening another packet of snacks said 'There is no successmonstor. His boss has not seen his own home for past three

recipie for making good choices. Establish your own newdays. Waise Jiggi is getting a 30% raise for being with his boss

norms. Today there is so much diversity that it is absolutelyin this eeee.motional need of hour.' Then everybody breaks

alright to search & tinker with your options.into laughter.

I have already delayed so many important decisions of my lifeJai having tears in his eyes and still not able to control his

and I don't know how much more time I require.' said Jignesh.laughter said 'Jiggi note my words he will not forget your this

Then Jai said 'But that is a difference in perspective. What youhelp even in his grave.'

take as delay Aditi is taking as an opportunity to discover more'But now I am not interseted anymore in my job or my work'

about herself and the world around her.'Jiggi said in a serious tone looking away from his friends.

'Am I right Aditiiiiii?' Jai asked having a mischievous smile on'Arre tu toseriousho gaya'Jai said now sitting cross legged.

his face.'Because I am serious about it. Since last one year everytime I

I think it's time we should leave now. It's already late andcame here I want to share this with all of you but everytime

weather is also uncertain' Aditi said looking at her watch.there were one or the other important issue.' Jignesh s aid.

All of them started to get up. Jai put his ipod in his bag. Aditi put'I mean this is not what I have planned for myself .'

her water bottle in her bag.'I have already switched my career thrice and is on the verge of

Alok who was still sitting there said ' I think you should takedoing it fourth time in three years. When I look back some 6-7

uncertainty in life as an opportunity rather than to feel tenseyears, those days were good. Every thing seems to be planned

about it. And get yourself settled, as future borrows it strengthout.'

from present.'But what you want that is important. No one design their life.'Suddenly everyone started to look at Alok with their mouthAditi said in her self proclaimed fashion.

wide open.'What? You don't want him to plan for future.' Alok asked being

'Whaaaat? You think only you people can preach.' Alok saidsomewhat irritated.

dusting off grass from his bag.Then Jai said 'No no. Do plan but I think we should give ourself

Then Jai putting his arms around Alok's shoulder and making aenough freedom to experiment'.

crying face said ' Look what you have done to my friend. Don'tAditi trying to make it simple said 'I will suggest you that if you

worry. We are definitely going to Goa and then everything willstill don't feel settled in your life. Don't rest until you get what

be OK. 'you want because this is the time to search and discover what

And then everyone again breaks into laughter.you like or not. Everyone has to discover..'

'I will try to get myself engage in the business of living.' JigneshIntrrupting Aditi Alok said 'Discover ... search

said being happy to share his problem with his friends.experiment .. Are we in Nuclear Physics class or what? Jiggi

Then suddenly it started to rain heavily. Initially Aditi and Alokdon't listen to them. You just need a breeeeeeeak. That's it. I

tried to run for cover but seeing their friends enjoying thiswill book our tickets for Goa. We will have fun'.

sudden down pour they also stop there to enjoy.'Waise bhi 30% increase ke badbreakto banta hai' Alok said

Can They Co-Exist? By Tusar VermaJUST CHILL ...

By Dhawal Chawla


3/4

ParidhiOctober 2010Page 3 SPIRIT OF GBO

gallery

ParidhiOctober 2010

Page 6Faith Pays

It's no secret that millions of rupees are spent during the major festivals in India.Often it's criticized that it's blasphemous to spend so much money in a poorcountry like us for things of entertainment and fun. People tend to point out thatsuch huge amount of money be better spent on other more constructive thingslike health and education. Yes, there's no debate on the point whether we needmore expenses on education and health care. We know very well that effectivespending in health and education has to be done by the governments. The NGOsand the private parties can't cover the length and breadth of such a big co untrylike India. The huge amounts of money that are spent in the Indian festivals don'tcome from the government's fund. People may argue that much of the blackmoney is also spent in such events. But then that money won't have gone togovernment anyway. So even if this huge amount of money is not spent in thefestivals our governments won't have spent more amounts for health care and

education. On the contrary this huge expenditure that India does on thesefestivals is actually a direct channel through which a large amount of moneyreaches the relatively financially weaker sections of the society very fast from thecomparatively richer people. I don't see any o ther channel through which moneycan change hands so fast f rom the rich to poor in so less time. So from that point ofview, these festivals which are manifestations of our de votions, actually pay offin distributing wealth in otherwise financially skewed society.

inseparable part of the festivities in Bengal. You can'tThere are some realistic estimates of the amount that may imagine a Durga Puja without the sounds of the dhaak beat.

be spent during Durga Puja just in Calcutta by the various The people who play these instruments are surely asclubs that organize the Pujas. This expenditure doesn't declining as the Royal Bengal Tigers. Lack of properinclude any of the spending that the people do in terms of opportunity is killing these p eople wh o have beenbuying new clothes. A very pessimistic estimate would arrive playingdhak for centuries. If it's not for the Durga Puja, theyat a figure of $250million. An optimistic estimate can very would have been a Dodo by now.well reach close to $1billion for greater Calcutta. For the time Finally, Durga Puja is also a cultural festival. Almost all thebeing we can stick to this figure of $1billion. It's true that a big Pujas have back-to-back cultural programs for all the four orchunk of this amount may be black money spent by five days. These give opportunity to many artistes frompoliticians or local 'dadas' (the Bong equivalents of the Bhais various fields of performing arts. Even the highest paid singersof Bombay) who patronize many of these Pujas. That in Calcutta await these few days of Durga Puja for a goodshouldn't bother us because at least the money is coming remuneration. There are many artistes who may hope to getout into the Indian economy rather than being stashed some work only during Durga Puja. Their numbers may not beaway in Swiss Banks. huge, but still Durga Puja plays a critical role in patronizing artNow let's see how this $1billion is being spent and where the something that has been in a phase of decline since the

money is actually flowing. The first name that comes to my death of royalties in India.mind is Kumortuli the traditional Bengali name for the place A very crude estimate says that there may be roughly 5000where the idols are made by highly skilled people who have Durga Pujas in Calcutta. Even by the most pessimisticbeen doing this job for generations. Without creating the estimate, each Puja requires the involvement of at least 20idols all these people would have had absolutely no other people for at least a month. This means Durga Puja in job, because the only thing that they know is to create these Calcutta creates employment for at least 100K peoplehighly artistic idols. This form of folk art is one of the few belonging to 100K households, which translates into at leastsurviving old arts in India. Even if the number of people 600K people - a better estimate may put this figure close to ainvolved in this occupation is not something big compared million (160K households), which is almost 10% of theto the 1.2 billion people of India, still it's not very insignificant population of Calcutta. This figure doesn't include the manyalso. More over from the cultural point of view it's very more thousands of the vendors that put up temporary shopsimportant to preserve the heritage of any form of art. A good outside the pandals and even thousands more peoplepor tion of thi s $1bil li on goes to these sculptor s. i nvolved in the indus tr ies (mainl y cottage and smal l scale)Next comes the thous ands of labor ers who get that supply the raw materials for putting up the pandals and

employment for close to 100 days just for putting up the setting up all other logistics involved. Taking the example ofpanda ls. E mploym ent f or 10 0 day s fo r som ething one Durga Puja in Bangalore where I'm personally involved, Iconstructive is something that even the National Rural can say that out of the estimated $1billion spent in Calcutta,

Employment Guarantee Scheme fails to provide in many close to 60-70% actually goes towards the wages of thecases. I'm not aware of anything else where people pull in people (estimated at 150K belonging to 150K householdsmoney to create guaranteed employment for so many of 1million people) directly working for the Pujas and buyingpeople. You have to just see the creations of these people to raw materials, and 30-40% goes for cultural programs andbelieve what's the level of skills and creativities they have. entertainment which in turn impact many thousands ofUndoubtedly the pandals created during Durga Puja are households which are not that easy to estimate.fol k art , technology and creat iv ity at their zen ith. Had i t not been for the Puja, a lmos t th is ent ire amount ofThen there are the people involved in setting up the $1billion would have been either not spent at all or spent for

fabulous lighting. People who have seen the Durga Puja in something else which would have taken much longer toKolkata and around would know how fantastic and terrific percolate to these 1million people. For example, say youthe lighting is. There also a huge number of people are pay Rs.1000 towards a particular Puja. Had there not beeninvolved who don't have much to do otherwise throughout this Puja then you would have either saved this money orthe year. Each of them has some specific skill which can be spent on eating out or buying some CDs, or watching aexploited to its maximum only during the Durga Puja. movie or just chi ll ing out in a pub. In all these cases also yourThe millions of people who throng the various Puja venues 1000 bucks would have percolated to few of these 1 million

are catered to by few thousands of small time vendors who people, but off course not at the rate at which it does in thesell snacks, handicrafts etc. Never ever do they get so many case of Durga Puja.customers. They wait for this period of the year for the mostbrisk business.Dhak, a form of drum (dhol), very specific to Bengal, is an

By Deepak Singh (DIAS)

River of AmbrosiaUnseen, by eyes of mortal men,

In realms, beyond our ken,

Are folk, the like of which, we've never viewed,

Who live, in secret, solitude,

Faeries, elves, dwarves, and gnomes,

Under wise old trees,

And under stones,

Play, gaily amongst the leaves,

This place, not tarnished, by the likes of men,

Filled, with charm and grace,

Since ancient times, a home to them,

Bound in magical, embrace,

The river, of ambrosia flows,

To nurture, all those here,

Its water, sparkling, glowsPure, and crystal clear,

Protected, by this river bright,

These, creatures, know no fear,

They sing and dance, throughout the night,

Within, this realm, held dear.

By Ravinder Bairagi


4/4

Since the stock market crash of 1987, the reasons:scandals in trading pits of the late 1980s, and The transac tion costs of tradingfinancial debacles such as those involving P&G derivatives are minuscule related to the amountand Barings in the 1990s, many critics have of asset underlying most of the contracts. Also,questioned the raison d'tre of derivatives and both speculators and hedgers transact withhave called for their abolition. After the fall of derivatives when speed is important.Lehman brothers, 158-years old finance giant Derivatives especially futures allow inform

employing more than 25,000 people, this individuals to act on their superior information.question has gained momentum: Do derivatives In this way prices becomes more efficient andserve any purpose or are they merely gambling result in optimal allocation of resources.instruments that have created speculation- Derivatives allow to hedge againstbased price volatility? undesirable price changes and transfers price

Derivatives are used by three types of users risk to speculators.Hedgers, Speculators, and arbitrageurs. Derivatives can do price discoveryHedgers face the risk that changes in price will function. In so doing, they can make betterhurt their financial status; they use derivatives production and storage decision.to protect, hedge, insure themselves againstharmful movement in prices. Speculators, who Looking deeply into the anti derivativethink they know the future direction of prices, sentiments created after the recent financialuse derivatives to try to profit from their beliefs. crisis, we see that the main problem was theArbit rageur s trade deriva tives to take wrong modeling assumptions of the derivativesadvantage of times during which prices are out (Example-the assumption of no correlationof sync: that is, one asset or derivative contract between the risks faced by an individual with the

is mispriced relative to another. Of these, other).hedging will continue as long as people orinstitutions want to minimize losses, and So we can say that had the derivatives beenarbitraging as long as people want to make prudently used and had they not been used toprofits out of inefficient markets. It is only excessively leverage the banks' balance sheets,speculation that is affected by the investors' the situation wouldn't have been uncontrollable.confidence in the economy. The need for financial derivatives still exists, in

Derivative market is a zero sum game i.e. the sense that their use should and can reapgain of one party is the loss of the other party. In benefits not only to the financial institutions butother words derivatives does not create wealth, also to the end consumers. And all that is neededit merely transfers wealth from one party to the from our part is to be wise enough so that theother. The winning party is one that had more capabilities of these derivatives are not misused.information, or could make a better predictionabout the future, or someone who simply got By Ravi Shankar Upadhyaylucky.

But the needs of derivatives exist for several

Annual Marketing Summit2010

Marketing has assumed a vital Mr. ALOK SUD, VP - Marketing,

position in this ever clutterin g Reliance Industries

m ar ke t . T o g e t a s t r at e g i c Mr. D E EPA K MO WA R , V P

recognition in the market place (Hotels, Retail, Cinemas & Strategic

companies stir up its marketing Planning), Parsavnath Developers

effort. In this era of consumerism Mr. YOGESH BANSAL, CEO,

companies are finding it difficult Apnacircle.com

retain the old customer and attract Mr. ASEEM HANSPAL, VP -

the new ones. How we can do it, how Marketing, MaxNewYork Life

we can hook up into the psyche of Mr. SUMIT SAXENA, Head -

the customer was the theme of the Marketing, Jubilant Group

Annual Marketing Summit 2010.

Well to hook up this grand event of In both the session we were shown

ours into the minds of outside world by these eminent speakers how we

and the speakers of the summit we can distinguish ourselves from thehave christened the summit as rest. Though sometimes it's very

NAVYAM '10 and the legacy will be difficult to differentiate ourselves but

carried on. it's the need of hour. Mr. Josy paul

We have invited the stalwart from told us how the women against the

the industry to throw light on the lazy men won accolades world over

topic which was BRAIN TATTOOS: and it also helped Gillette to shoot up

CRE ATIN G AND S USTA INI NG its sales. Great wall of book from

POWERFUL BRANDS Aviva was another example.

The summit was conducted in two Mr. Alok Sud has described how

sessions comprising of 6 speakers Reliance has been able to distinguish

each. itself in the oil retail business and

Following were the speakers for the thus going into the minds of its

first session: customer. Every speakers in the

Mr. NITISH MUKHERJEE, MD, summit was unanimous on one thing

Leo Burnett India be different or get out. Well this is

Mr. DHRUV GUPTA, Business the message we are going to keep inHead, Social Media/Fire-fly e- mind when we go into the real world.

ventures, HT Media The summit was also represented by

Mr. NARESH GUPTA, Director - the students from other B-schools.

Strategic Planning, Dentsu Overall the summit was a grand

Mr. SACHDEV RAMAKRISHNA, success. We carried the legacy

D ire ctor - Mar ket ing, S te ria forward and we hope that i t wi ll be

Ms. MEENAL PUNHANI, VP - carried on for innumerable time with

Branding, Rel igare Enterpr ises more enthus iasm and with great

Mr. P. Sam, NIIT success.

And the speakers for the second By Alakh Sundramsession were:

Mr. JOSY PAUL, Chairman &

NCD, BBDO India

ParidhiOctober 2010

Page 4ParidhiOctober 2010Page 5FINSTRUMENTS Events

Say No To DERIVATIVES....

gbo newsletter october

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