gdpr - the end of recruitment as we know it? webinar with broadbean and barclay jones
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Post on 22-Jan-2018
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barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
GDPRThe End of Recruitment as We Know
It?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
we make recruiters more successful
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@BarclayJones
@BroadbeanEMEA
#RecruitClever
Stuart Passmore@BroadbeanEMEA
Lisa Jones@LisaMariJones
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
So what isGDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
GiantDingo withPawsRaised
What is
GDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Golden Dangling Protracted Radishes
What is
GDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Grinding Down
Perfect Resourcers
What is
GDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Global Desire toPlace Randomly
What is
GDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Geothermal Damage by Plundering Recruiters
What is
GDPR?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Let’s face it…
even the lawyers are not clear!
Don’t let that stop you from being transparent, ethical, commonsensical and
smart!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What is GDPR anyway? Current law is almost 20 years old and the digital world
has changed considerably in that time
A more consistent approach throughout the EU
Current data protection law is targeted almost entirely at Data Controllers
The new GDPR brings specific obligations onto Data Processors
Significantly increased financial penalties for not meeting those obligations
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What is GDPR anyway?
Fines of 4% or
£20m euros
(whichever is
higher)We’ll still be
part of the EU
when the laws
comes into
force – and will
always deal
with EU data!
May 2018 is fast
approaching –
ignore any
hearsay about
leverage
periods – the
time is now!
GDPR = reinforced and enhanced ICO!
It’s more than
that – you need
to DELETE
data!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitCleverBenefits of GDPR
Recruiter attraction
Client retention (and attraction)
Candidate loyalty (fighting the direct hire model)
Less content more marketing
ROI from tech
Differentiation
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Get on the phone!
Music to a recruitment leader’s ears!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What does Broadbean think you need to do?
Data inventory should be your starting point
Talking to your data processors and due diligence
Review internal processes
Staff training
Consent – obtaining and documenting it
Updating website privacy policies
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What does Barclay Jones think you need to do?
What’s the state of your data?
Where is it obtained and stored?
What about your…• Employee data?
• Client data?
• Candidate data?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
GDPR – What are your next steps?
Have a plan in place to:
1. Audit your data and processes
2. Know your providers and process
3. Communication and training in place
4. Keep your data
5. Market your GDPR approach
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
#1 Understand your data
Create a list of your data houses
How does this data arrive at its destination?
What have you done to ensure consent and transparency?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever#1 Understand your data
Do you really need it?
Talent and clients?
Should you just delete?
FORMO?
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Do the APSCo data survey
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
#2 Know your Providers and Process
Who are you using?
What is their process?
Who does the buck stop with?
Due diligence!
(nb: Job boards!)
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
#2 Know your Providers and Process
Receive an unsubscribe… what next?
Automated and tracked, or human?
Subject access request?
Create a CRMFirst process!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever#3 Communicate and TrainTrain your staff, clients, suppliers and candidates
Be specific…
When, what, why, how and who?
Document your processes
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever#4 Keep your data
Create an engaging and converting content strategy
Are you a sewage (“we”) pipe or a tractor beam?
How can you attract people and convert into subscribers?
What does your existing data tell you about your “sure things”?
DON’T ask them to re-subscribe …. …“will you go out with me?”
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Don’t court rejection
Honda and Flybe –rejected!
Sent emails asking customers’ preferences…
Without consent –so still a breach!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
#5 Market your GDPR!
GDPR is not a compliance requirement, it’s a requirement to demonstrate compliance
Attract new data by exposing your fabulous GDPR approach
Be careful not to make a big deal… you should be doing this already!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Broadbean – How are we preparing?
How will GDPR impact Broadbean and our customers?
What are we doing to get ready?
• Contractual
• Operational
• Technical
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Examples of measures to implement between now and May 2018:
Contractual
► Data processing agreement & supporting schedules
► Reviewed and updated contracts with subcontractors i.e. AWS
Operational
► Defined process for support staff accessing candidate data
► Supporting customers internationally
Technical
► Customers defined data retention periods
► Enhanced logging to record all interactions with candidate data
► Tools to help with candidate consent
► Assistance with subject access requests
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Recruitment Leader Strategies in 2018
Data and tech needs to be your focus
65% of recruitment leaders say tech will help them increase profit next year…
…but they have no strategy in place for their tech!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Take advantage of GDPR
Clean up your data
Improve candidate / client and recruiter experience
Motivation to become disciplined!
Great processes = great business growth
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What’s your takeaway?
(What are you going to do now?)
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Next Steps…..
Start work now, don’t delay
Invest in some external training
Challenge yourself on the data you hold
Read all the guidance you can
Broadbean will be start providing regular updates on its progress
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
Want to protect your business from GDPR?
Want to actually have a USP in your business?
Type CHAT and we’ll get in touch for a chat
CRMFirst andMarketing is the antidote to GDPR!
barclayjones.comMaking recruiters more successful
@BarclayJones
@BroadbeanEMEA
#RecruitClever
What Recruitment Leaders Need toSTOP Doing
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See ROI from AwardsEvents (without even entering?!)
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