#gdsummit presentation: jt o'donnell from careerealism
TRANSCRIPT
#GDSummit#GDSummit
Recruiter Branding: The Newest Element of Your Employer Branding Strategy
JT O’DonnellFounder & CEOCAREEREALISM
@jtodonnell
#GDSummit
• 89% are looking for a job this year
• 94% would find it helpful to have a Recruiter Directory
• 33% said that the hardest thing to find during a job search is the contact info
• 22% said the hardest thing to find was insight into the company culture
What do they want to know?
Source:
#GDSummit
• 81% research your company
• 100% expect a dedicated careers page on your website
• 64% expect a basic Glassdoor profile
• 26% expect an enhanced Glassdoor profile
What do they expect?
Source:
#GDSummit
What does it offer?• Proof of your recruiting
experience
• Authenticity & transparency in the recruiting process
• The opportunity for a personal relationship