Beyond Stage-Gate®

Take the leap to the next generation product innovation systemFrom the creator of the world-renown Stage-Gate system, find out what’s next after Stage-Gate?

Top Management Seminar with Professor Robert G. Cooper

Dr. Robert G. Cooper is one of the world’s leading authorities in the field of innovation, technology and new product development

Do you face these challenges? • Your traditional stage-and-gate new-product system seems slow, cumbersome, out-of-date and unable to deal with today’s fast-paced and competitive world

• Your development pipeline lacks exciting new product concepts – it is filled mostly with small, low-value projects which consume all your development resources

• Your idea-to-launch system is too rigid, too controlling, and not adaptive and Agile enough… it does not deal with changes well

• Your project evaluation methods are too financial, and too often you say “no” to innovative and potentially more profitable projects

• Your business lacks the right climate and culture to foster innovative product development

If so, this seminar may be right for you!

INNOVATION SEMINAR OCTOBER 1-2, 2015, COPENHAGEN

Why

Understand why and how leading firms are moving beyond their traditional Stage-Gate systemsMost businesses’ stage-and-gate processes don’t work so well – too rigid, out-of-date, too slow, not adaptive. Probe some of the challenges – what’s wrong with the system – and how leading companies are cor-recting the weaknesses and moving beyond traditional gating systems, for example a hybrid Agile-Stage-Gate system. Drive your product concepts to market effectively using a system beyond Stage-Gate – the Triple A Idea-to- Launch (I2L) systemFind out from the creator of Stage-Gate how leading firms are re-invent-ing their gating systems to deal with the challenges they face in today’s fast-paced, unpredictable, competitive world. Cooper’s Triple A system means “adaptive and flexible, agile, and accelerated”. See the next gen-eration I2L system, which builds in methods such as: Agile development, time-boxed sprints and scrums, spiral or iterative development, the In-novation Project Canvas, the risk-based contingency approach, fast-track models, accelerated stages, a leaned-down and nimble system, strategic pivots, and much more.

Make the fuzzy front-end a lot less fuzzy – manage the creation of great new product ideasSmart companies have created a proactive idea generating system at the front end of their innovation system. Learn why and how. Then see the best voice-of-customer methods for generating great new-product ideas. See how and why Design Thinking works so well.

Make the right investment decisions – pick the right projects for developmentTraditional methods, like NPV, are not the best tools for making invest-ment decisions on new products, nor do they give you the right mix and balance of development projects. But other methods – such as Strategic Buckets and Profiling – work much better to make these tough Go/Kill decisions. Find out how best to pick winning new products and how to focus your R&D resources for maximum speed to market.

Foster a climate and culture that promotes bold innovation!The right climate and culture for innovation is the number one factor that distinguishes top performing businesses in product development, ac-cording to Cooper’s extensive research. Find out how the best firms pro-mote a more innovative climate, provide the right recognition, how they organize, provide creative time and resources, and most important, how their business leaders lead the innovation effort.

Why You Should Attend this Seminar – What You & Your Colleagues Will Learn

Who

THE SEMINAR LEADERDr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many ground-breaking discoveries including the Stage-Gate® Idea-to-Launch process. He has published more than 120 academic articles and seven books, including the best-selling “Winning at New Products”.

Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA; an award-winning lecturer at Chalmers Institute in Gothenburg, Sweden; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada.

Many companies in Europe, North America and Asia have introduced his methods, e.g. 3M, ABB, Atlas-Copco, BASF, Bosche Appliances, Carls-berg, Caterpillar, DuPont, Exxon Chemicals, Guinness, Henkel, Hewlett Packard, Kraft Foods, Lego, Mars, Microsoft, Novo-Nordisk, Orkla Foods, Pfizer, Procter & Gamble, Siemens, Swarovski Crystal, Velux, Voith Paper, Volvo, VISA and many others.

WHO SHOULD ATTENDThe seminar is designed for executives and senior managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management. Targeted at manufacturers and service industries, both consumer and business-to-business products.

THE SEMINAR LEARNING APPROACHA compelling two-day seminar which draws on the wealth of experience Cooper possesses from working with the world’s leading firms in prod-uct development:

• Interactive lecture & discussion sessions, including lots of question-and-answer opportunities and Cooper’s famous “hot questions” sessions

• Numerous case studies, illustrations, and practical examples from other companies and countries

• Templates, guidelines and checklists

Cooper’s seminars regularly receive top ratings:

”Inspiring, profound, captivating, practical and effective!”

day8:30 Registration & Coffee

9:00 Introduction: Why Stage-Gate and Why Look Beyond – Are Current Idea-to-Launch Methods Obsolete? • What a good Stage-Gate system looks like, how it works… and some issues:

• Too linear, too rigid, and too planned to handle more dynamic projects

• OK for small projects, not for “big ones” – doesn’t promote innovative ideas

• Not adaptive enough, does not encourage experimentation.

• Not context-based -- one size should not fit all.

• Gates are too structured, too financially based – they kill all the good ideas

9:45 Interactive Exercise A: What’s wrong with the Idea-to-Launch method or system in my company? What needs fixing?

10:45 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

11:00 The Right Idea-to-Launch System – The Triple A System Part 1: Adaptive and Flexible • Spiral development, strategic pivots & the MVP (minimum visible product) • Context based – one size does not fit all projects • I2L systems for technology & platform projects • Your customized project canvass – the risk-based contingency model

12:00 Interactive Exercise B: Making Your Idea-to-Launch System Adaptive & Flexible

12:30 Networking Lunch

13:30 The Right Idea-to-Launch (I2L) System – The Triple A System Part 2: Agile • Borrowing Agile concepts and building them into your idea-to-launch system • Integrating Agile methods with a gated system: hybrid Agile-Stage-Gate • Time-boxed sprints & daily scums • The role of the scrum master • Examples & illustrations; the impact and the challenges in making it work

14:45 Interactive Exercise C: Making our System Agile

15:30 The Right Idea-to-Launch System – The Triple A System Part 3: Accelerated & Faster to Market • A lean and nimble system – using value stream analysis • Accelerating the system via concurrent tasking • Resourcing projects properly – dedicated resources to drive projects to market faster • Sharpening the fuzzy-front end – better scoping to speed projects to market

17:00 Interactive Exercise D: Accelerating our Idea-to-Launch Systems

17:30 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

17:45 End of Day 1

This evening, GEMBA Innovation invites all participants to a networking reception and dinner.

8:15 Coffee

8:30 Review Day 1 & Questions from the ‘Hot Questions Board‘

8:45 Focus: Resourcing Projects Properly with Disciplined Product Portfolio Management • Getting the optimal mix & balance of projects in the portfolio (Strategic Buckets) • Getting focus – learning to kill the ‘dog’ projects: gates with teeth • Picking the right projects – the best tools to use • Profiling methods (scorecards) and risk-based methods for project selection • Committing the resources at gates – avoiding “hollow gates”

10:15 Interactive Exercise E: What portfolio & project selection methods should we use to get more focused? Better balanced? To invest in the right projects?

11:00 Make the Fuzzy Front-End Less Fuzzy – Creating Great New Product Ideas: The Best Methods • Ethnography & Netnography • Cross-functional team-led customer site visits • Lead user analysis – working with users “ahead of the wave” • Design thinking • Strategic approaches – disruptive technologies, peripheral visioning

12:15 Networking Lunch

13:15 Interactive Exercise E: Breakthrough Ideation: Which of these ideation methods are right for my business?

13:45 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

14:00 Creating the Right Climate & Culture for Innovation in Your Business • The leaders must lead – clear goals & expectations • Fostering an innovative climate • Making time & resources available to people to be creative • Rewards and recognition help

15:30 Interactive Exercise F: Creating the Right Climate and Culture for Innovation

16:00 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

16:15 Final Exercise G: Next Steps for You – Making It Work in Your Own Company (with feedback)

16:30 End of Seminar, Beginning of Implementation

THE RIGHT IDEA TO LAUNCH SYSTEM: AGILE, ACCELERATED, ADAPTIVE

Thursday, October 1, 2015

RESOURCING PROJECTS PROPERLY, CREATE GREAT NEW PRODUCT IDEAS AND CREATE THE RIGHT CLIMATE AND CULTURE

Friday, October 2, 2015

In GEMBA Innovation we help our clients get theirinnovation jobs done better and faster. We do market research and idea- and concept development. We advice and train our clients in innovation management and online/offline innovation tools.

Learn more at www.gemba.dk and www.8ideas.dk or contact Søren Kielgast sk@gemba.dk I +45 4036 5501 or Tomas Vedsmand tv@gemba.dk I +45 4036 5502.

FeePrice: ¤1,999.- (excl. VAT).

The price includes the seminar documentation binder, lunch and refreshments.

If more than one person registers from the same company we offer a discount of 10% for the second and every additional attendee.

Early-Bird Discount: For registrations until September 1, 2015 we offer a discount of ¤200.-.

All participants are invited to join the networking reception and dinner on Thursday evening.

Registration Web: www.gemba.dk/works/beyond-stage-gateE-mail: beyond-stage-gate@gemba.dkPhone: +45 4036 5502

VenueTivoli Hotel & Congress CenterArni Magnussons Gade 21577 Copenhagen V, Denmark

Please note: Accommodation is not included in the seminar fee. It’s possible to stay overnight at the venue hotel.

Hotel booking can be made at www.tivolihotel.com/business-tivoli-hotel/ or tel. +45 4487 0010 and use reference code ‘Block nr. 1535808’ to get the best deal.

Bob Cooper is an academic with a ‘hard hat’ – his concepts are thoroughly research-based and yet his experience is practical and implementation focused. Scott R. Foust, Senior Vice-President, First Data Corporation, USA

This event was very important for our company as well as for me personally. Cooper’s best practice advice helps us tremendously to further improve our innovation management and innovation controlling. The seminar is the best I could possibly recommend!Dr. Jens Wieboldt, Director R&D, PolymerLatex GmbH, DE

Dr Cooper has already been #1 in NPD for years and makes excellent presentations. He always comes up with practical solutions.Dr Mario G.R.T. de Cooker,Senior Technology Advisor, DSM, NL

Bob Cooper is an excellent speaker and teacher. The seminar was exciting and inspiring as well as pragmaticand goal-oriented. The content has exactly met our needs, and we can immediately incorporate it into ourcompany’s innovation practices.Dr. Ulrich Begemann, Vice President New Technologies, Voith GmbH, DE

The professional content of the course is highly relevant and was elegantly presented by Robert Cooper. Especially all good examples and case stories from ‘the real world’ were great!Bo Jürgensen, Head of Automotive Product Development, Bang & Olufsen, DK

HEAR WHAT PREVIOUS ATTENDESS SAY

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