general marketing presentation sms motorsports 2016

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Page 1: General Marketing  presentation SMS Motorsports 2016

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Page 2: General Marketing  presentation SMS Motorsports 2016

SPEED- POWER- TECHNOLOGY

Capable of speeds over 140mph, the Outboard Performance Craft has come a long way since its beginnings as the “Outboard Pleasure Craft” class. This category of racing features some of the biggest, most powerful outboard engines in Powerboat

Racing. OPC engines can range from off-the-shelf production engines to heavily modified, high tech engines built for world record speed. Today’s most high tech OPC race boats can start from a dead engine start, go 0 to 100mph in 6 seconds and

turn 180 degrees with forces of up to 5 G’s. These tunnel boats are the fastest turning vehicle in the world!

WHAT IS USF1 POWERBOAT RACING ?

Page 3: General Marketing  presentation SMS Motorsports 2016

USF1 POWERBOAT

RACING ACTION

Page 4: General Marketing  presentation SMS Motorsports 2016

NETWORKING AND MARKETING EXPOSURE

2015 MAPLE CITY GRAND PRIX BOAT PARADE

2015 BAY CITY RIVER ROAR THREE DAYS GRACE CONCERT

MERLEAU MAPLE CITY GRAND PRIX WIN FEATURE IN HYDRO RACER

CHRIS AND SUNEE SWANSON WITH COUNTRY MUSIC ARTIST TRACY BYRD AT THE 2015 SHOWDOWN ON THE SABINE IN ORANGE, TX

2015 RACE WEEKEND PARADE & BLOCK PARTY

#54 Pilot Chris Swanson with Farmtruck and Azn from Street Outlaws

Page 5: General Marketing  presentation SMS Motorsports 2016

USF1/P.B.N. EVENTS

Page 6: General Marketing  presentation SMS Motorsports 2016

USF1/P.B.N. EVENT INFO

MAPLE CITY GRAND PRIX LaPorte, IN 4th Annual event ( 2016) Annual Attendance 25,000-30,000 3 Day event

Chicago Metro Area (1 hour from downtown Chicago)

SHOWDOWN ON THE SABINE Orange, TX 10th Annual Event (2016) Annual Attendance 25,000-30,000 3 Day event (Major concert in conjunction with event ) Gulf Area (TX/LA Border)

BAY CITY RIVER ROAR Bay City, MI 29th Annual event (2016) Annual Attendance 60,000-80,000 3 Day event (2 Major concerts in conjunction with event)

Detroit Metro Area (North)

PNC ROAR ON THE RIVER (World Championships) Trenton, MI Ongoing event for over 50 years Annual Attendance 40,000-50,000

3 Day event Detroit metro Area ( South)

PORT NECHES RIVER FEST Port Neches, TX 10th Annual Event (2016) Annual Attendance 25,000-30,000 3 Day event

Gulf Area (TX/LA border)

RISING SUN REGATTA (National Championships) Rising Sun, IN 3rd Annual Event (2016) Annual Attendance 15,000-20,000 3 Day event

Cincinnati ,OH/Florence , KY Metro Areas - Historic Ohio river

SEATTLE SEAFAIR Seattle, WA Ongoing Annual Event Since 1950 Annual Attendance 300,000-400,000 4 Day event ( With US Navy Blue Angels ) Seattle Metro Area (F1 only)

REGATES DE VALLEYFIELD Valleyfield, Quebec Ongoing Annual Event Annual Attendance 750,000- 1 mil 4 Day event Only Canadian USF1 Event (F1 only)

2016-2017 UNOFFICIAL INAUGURAL EVENTS 2016 Wolf Lake , Whiting , IN (Chicago Metro Area )25,000 -40,000 est. attendance 3 Day event 2016 Sturgis, MI (IN/MI State Line) 25,000-40,000 est . attendance 3 Day event 2016 Windsor, Colorado (close proximity to Denver) 35,000-50,000 est. attendance 3 day event 2017 Laughlin, NV Colorado River (close proximity to Las Vegas) 50,000 est. attendance 3 day event 2016 (TBD) Cincinnati, OH (Ohio River ) To be held the week prior to Rising Sun Regatta with week long events supporting both racing events. 50,000+ est. attendance

2016 NON-POINTS/ POST SEASON EVENTS Thanksgiving Regatta , Parker, AZ (Bluewater Resort and Casino) 15,000 -20,000 est. attendance 2 Day event . Over 7 classes of boat racing (f-Light only) SMS Motorsports is available to attend and compete in any events not listed above (with adequate notice and confirmation of non conflicting event with USF1/PBN Schedule)

Page 7: General Marketing  presentation SMS Motorsports 2016

PROVEN R.O.I.

W I T H S M S M O T O R S P O R T S

“Chris Swanson and the SMS team produce impressive results not only on the

race course, but in the business world as well. They produced a 750% return on

our marketing investment within 6 months and they are continually

introducing new clients and prospects to APACKS. ” – Brian Mulligan VP of Operations at APACKS

Page 8: General Marketing  presentation SMS Motorsports 2016

` BRAND

EXPOSURE

OFFICIAL CREW UNIFORMS AND APPAREL (example only – actual uniform design TBD)

CORPORATE FLAGS, BANNERS & SIGNAGE BRAND AMBASSADORS

HEAVY BRANDING ON VINYL WRAPPED TRANSPORT EQUIPMENT

PROMOTIONAL DISPLAYS GIANT INFLATABLES

PRIZE REGISTRATIONS PROMO GIVEAWAY TENTS TENTS, FLAGS, BANNERS, SUPPORT EQUIPMENT & TEAM UNIFORMS – STRONG CORPORATE BRANDING IN RACE VILLAGE

Page 9: General Marketing  presentation SMS Motorsports 2016

MARKETING BENEFITS

*Increase brand awareness by capturing the attention for both fans and professionals in an unsaturated ad market

*Maximize social media exposure (Facebook, Instagram, Twitter, YouTube, etc.) *Multiple monthly press releases to local and national media outlets both racing and corporate news *Onsite event promo crews to promote products and services (contests, giveaways, etc.) *Data tracking of all contest registrations *Transport vehicle paint scheme and graphics to reflect corporate logo – producing over 5M impressions *Race boat paint scheme and graphics to reflect corporate logo *Corporate logo present on crew uniforms, fan apparel, promotional items, and team equipment *Increase website traffic (race team links and redirects to corporate site) *Complete line of Official fan apparel and accessories *Partner mention in all interviews (TV, radio, social media and print) *Multiple marketing partner corporate banners and flags placed throughout event venue *Race boat and promo team available for special events (trade shows, parades, grand openings, VIP events etc.) *Opportunities for corporate guests and VIP’s to attend OPC driving school (test drive in actual powerboat)

Page 10: General Marketing  presentation SMS Motorsports 2016

MEDIA OUTLETS U T I L I Z E D B Y S M S M O T O R S P O R T S

Page 11: General Marketing  presentation SMS Motorsports 2016

THE FLEET

#69 PUGH FORMULA 1 2.5L V6 #66 MERLEAU FORMULA LIGHT 750CC

#54 McCOURTIE FORMULA LIGHT 750CC #711 HOFFMAN FORMULA LIGHT 750CC

Page 12: General Marketing  presentation SMS Motorsports 2016

THE TEAM

54 CREW : Dave Zydb, Paul Lyles Pictured with USF1 Photographer Paul Kemiel

54 CREW CHIEF : Brandon Loucks

711 PILOT : Craig Ponsler 69 PILOT : Jimmie Merleau 66 PILOT : Steve Merleau

66 & 69 CREW CHIEF SMS Engine Builder James Merleau Sr.

54 PILOT : Chris Swanson

Page 13: General Marketing  presentation SMS Motorsports 2016

#54 F-LIGHT PILOT

2015 USF1 FORMULA LIGHTS ROOKIE OF THE YEAR

Page 14: General Marketing  presentation SMS Motorsports 2016

#66 F-LIGHT PILOT

“Piloting a Tunnel boat was not the first thing on my mind, until I got a call at 11pm one night and was

told ,tomorrow morning you are getting capsule certified and then you’re going on the water for some testing - Once I got behind the wheel it just felt natural . I’d drive one of these any day over a car“ -

Page 15: General Marketing  presentation SMS Motorsports 2016

#711F-LIGHT PILOT

“Piloting a Tunnel boat was not the first thing on my mind, until I got a call at 11pm one night and was

told ,tomorrow morning you are getting capsule certified and then you’re going on the water for some testing - Once I got behind the wheel it just felt natural . I’d drive one of these any day over a car“ -

Page 16: General Marketing  presentation SMS Motorsports 2016

#69FORMULA 1 PILOT

Multiple podium finishes in Formula Lights Multiple podium finishes in Formula 2 2008 Champ 2 Series Champion 2010 Champ 2 Series Champion 2010 USF1 Series Champion 2010 World Champion First to win a race in the USA using a Mercury OptiMax engine

Page 17: General Marketing  presentation SMS Motorsports 2016

SMS Motorsports Primary Team Sponsorship

Team colors to reflect Corporate Logos and Color scheme

2 Race Boats to be vinyl wrapped/painted to reflect corporate colors

Large corporate logo prime placement on 2 primary race boats and medium logos on 2 additional SMS race boats

Transporter vinyl wrap/ paint to reflect corporate colors

Multiple large corporate logos applied to all sides (front and back) of truck and trailer wrap (x2)

Over 192 feet of rolling billboard (2 Transporters) , which will create 5 million impressions a year

All apparel, crew uniforms, equipment, and promo items to reflect corporate colors and logos

ATV and small transfer trailers (used to launch boat) to reflect corporate colors and logos.

Autograph cards designed with corporate colors and corporate logos

Hospitality area and pit areas will have tents , banners, and flags adorned with corporate colors and logos

Mention of corporate partner in all media interviews ( print, online, TV, Radio)

Corporate VIP Events/Hospitality throughout race weekends

Promo booth to sell apparel, conduct giveaways and registration to win Radio control replica boat

Year-long PR, Social media, trade shows, special events, appearances and product advocacy

Team is to wear corporate apparel entire race weekend ( even at offsite events)

Banners present throughout race venues and host cities, posters present at retailer locations

Cross-promotion with current corporate marketing partners

Multiple monthly press releases in local and National media outlets

Founding member status on Nation Extreme.com ( social media platform showcasing extreme athletes Q1 2016 launch)

Social media saturation program ( Facebook, LinkedIn, You Tube, Instagram, Twitter, etc.) by in house professional marketing staff

Custom show vehicles (golf carts,, pit bikes, and ATV’s) reflecting a corporate theme

Many other program levels available including:

- Associate Marketing Program

- Secondary Marketing Program

- In-Kind Product Endorsement Program

- Brand Ambassador Programs

- Hybrid Team/Series Programs - Become an SMS Primary Partner as well as “official _____ (product or service) of the USF1 Powerboat Tour”

P r i m a r y M a r ke t i n g Pa r t n e r s h i p P r o g ra m D e ta i l s

Page 18: General Marketing  presentation SMS Motorsports 2016

MARKETING PARTNERS

WORLD CLASS COLLISION .COM

Yo u r c o r p o r a t e l o g o h e r e

Page 19: General Marketing  presentation SMS Motorsports 2016

CHRIS SWANSON 55 Keston Elm Drive LaPorte, IN 46350

[email protected] [email protected] Call or text 219-575-3965

CONTACT US

THANK YOU FOR YOUR INTEREST IN THE 2016 OPPORTUNITIES WITH SMS MOTORSPORTS MARKETING AND

USF1 POWEWRBOAT TOUR . FOR ADDITIONAL INFO PLEASE CONTACT:

CHRIS SWANSON [email protected]