generating quality leads with low budget campaigns
DESCRIPTION
TRANSCRIPT
Generating quality leads with low budget campaigns
• Lets get to know each other
• Campaign introduction
• Defining goals
• Budgets in general
• Defining apps in terms of budget
• Success stories
What we’ll be talking about
• Josipa Račić
• Product manager at Socialpuzzle/ Degordian digital agency
• Five years of experience in digital marketing
• Agency person
About me
• Degordian• Full service digital agency• Over 80 employees• Offices in Zagreb, Mostar, Bograd and
Vienna• Products: Socialpuzzle,
Socialnumbers, Mediatoolkit
• Socilapuzzle• Every app you’ll ever need • a set of customizable apps. It enabled
every brand to completely tailor campaigns to it’s needs and manage Facebook applications efortlessy and effectively
About Degordian
About you...
Successful online campaign is not determined by the size of its budget, but
rather with defined and measurable campaign’s goals.
Define your end goals
• Awareness• number of views, reach or plays
• Interaction• number of users in apps, applied users,
games played, votes, friends invited or registered users
• Engagement on Page• number of likes, comments, posts or
Talking About• Newsletter
• Number of newsletter subscription, open rate or click rate
Goals
Budget is subjective matter
• Complete digital strategy
• Apps and ads budget that aren’t only limited on Facebook as a medium.
• Applications based on custom requests
• Adjusted versions for mobile and desktop
• Web sites, canvas apps and getting and utilizing user information
High-end custom campaigns on Facebook
Application usage stats
• Total Registered Users : 21651
• Total Quiz Solved : 223563
• Total Recommendations : 4967
• Total Contact Form Entries :
6854
Lufthansa custom camapign
Application usage stats
• Total Videos uploaded: 80
• Total Votes:5528
• Average number of views per video: 130
• Most popular video: 750 views
Solaris resort camapign
• RESULTS: 2000 new fans, reach up to 263 393 people, more than 750 uploaded photos, 5 rewarded fans
Generic app
Zoo City generic camapign
Application usage stats
• Total Tab Visits: 5185
• Total Uploaded Photos: 700
• Total Votes: 3500
• Total New Fans: 2000
Having a crystally clear goal is the keypoint of small campaigns, it ”breaks or makes ” their sucess
Knowing your stuff
• Client: Mepas mall • Campaign: Drama day • Camapaign duration: 3 days
• Results: • more than 15.000 users on their Coupon
tab• number of printed coupons: 4010• every 8th coupon was used• 500 sales
Offer your fans exactly what they want as Mepas mall did
• Client: Special hospital Sveta Katarina• Campaign: Make a reservation• Camapaign duration: 2 months
• Results: • more than 1.500 visitors on tab• 68 requests for appointments• Average monthly ROI on this
campaign was 50%,
Make a calculation like Special hospital Sveta Katarina
Even the largest avalanche is triggered by number of small things
