AT&T

MOOCs

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

FUTURE OF WORK

17 jobs5 careers

40% jobsautomatedin 15 years*

MEGA TRENDS

NEW INDUSTRIAL REVOLUTION

DECLINING WORKFORCE RATIO

artificialintelligence

globalconnectivity

digitaldisruption

agriculture manufacturing technology

59% of pop have post-school qualification1 in 2 Gen Z will be university educated*

people aged 15-64 : 65+

1975

TODAY

2055

1 in 4 use social media during breakfast and lunch daily

1 in 4 have been cyberbullied

> 1 in 4 sedentarylifestyle

71% exceed 2 hour non-educational screetime/day

12%:social media = source of stress

51%:social media = used to manage stress

X 31%

Y 34%

Z 9% Baby

Boomers25% X 28%

Y 33%

Z 31%

B.B.8%

consumes 10hr 45minmedia content daily

56% teens connected5+ times daily; 24%constantly connected

2.7hr connected tosocial media daily

53% connect 15minbefore bed

zZ

FOMO GENERATION!TECHNOLOGYTIMELINE

POPULATIONS

TODAY 2025

PRODUCTIVITY

= =

1970s TODAY

DEMOGRAPHICSlife expectancy:

M: 80.1 F: 84.3

median age ofparents (at birth):M: 33 F: 30.8

total fertilityrate: 1.8

FOMO YOLO

BA

E C

RA

Y C

RA

Y O

N F

LEEK HASHTAG ATM ID

K EMO

JI

TB

H S

EL

FIE

L

IT S

QU

AD

GOALS L

OL

αzGEN

G E N

1995-2009

2010-2024

SCREENAGERS D

IGIT

AL

INT

EG

RA

TO

RS iGEN TWEENNIALS G

LOB

AL Y

OU

TH

G

EN

ERA

TION GLASS

EDUCATION

3 GREATEST FEARS

positional +transactional

collaborative +transformational

LEADERSHIPSTYLES

ENGAGEMENT

virtual

entrepreneurial

1,710 mil

1,360 mil

1,250 mil

500 mil

400 mil

319 mil

313 mil

* Forecasts

Sources: ABS, Treasury, CEDA, APS, CSIRO © Hello Clarity 2016

helloclarity.com.au | clairemadden.com

ENGAGING GENERATIONS

:

:

:

WORKFORCE

Builders: pre 1945B. Boomers: 1946-1964

Gen X: 1965-1979Gen Y: 1980-1994Gen Z: 1995-2009

Gen Alpha: 2010-2024

PRESENTATIONS

KEYNOTE + WORKSHOP TOPICS

STRATEGY + COMMUNICATIONS

CONFERENCE KEYNOTES EXECUTIVE BRIEFINGS TRAINING + PD SESSIONS

STRATEGIC

IMPLEMENTATION

CULTURAL

TRANSFORMATION

BRANDING &

COMMUNICATION

zG EN

helloclarity.com.au/blog

Hello Clarity is a strategy & communications agency which exists to equip organisationsto more effectively engage with their internal and external stakeholders.

Tailored strategy, communications and branding packages to effectively position organisations for increased relevance and engagement.

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info@clairemadden.com

hello@helloclarity.com.au

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THE FUTURE OF WORKMega trends redefining the landscape of work.

SOCIAL MEDIA, CONNECTED BUSINESSThriving in the screenage and engaging with generation glass.

GEN Z AT WORKAttracting, retaining, managing & training emerging generations.

KNOW THE TIMES, SHAPE THE TRENDSA snapshot of the most influential demographic, social & global trends.