generator marketing - a bit about us

Generator Marketing Ltd. 2-5 Wellington

Quay, Dublin 2. Tel: 881 8888

A bit about us

Generator Marketing Ltd. 2-5 Wellington Quay, Dublin 2. Tel: 881 8888

smart thinking & creative that counts



Not just another ad

agency!

• Smart thinking, fresh ideas and a track record of success.

• We create innovative marketing solutions that deliver results without blowing your budget.

• We’ll help you acquire new customers and maximise existing ones.

• We’ve done it for household names and those still on their way there. And we can do it for you and your members.



Clients we’ve worked

with.

http://www.gemoney.ie/

http://www.onedirect.ie/one_direct.asp

http://www.friendsfirst.ie/index.shtml

http://www.o2online.ie/wps/wcm/connect/O2/Home/



Key services.

• Marketing strategy and planning.

• Direct response advertising (press & radio).

• Direct mail.

• Collateral and POS.

• Online and email marketing.



Some projects of interest.

• Created the positioning and acquisition campaign that delivered a 10% increase in business for Wineport Lodge during 2009.

• Developed the Ice House Facebook strategy that delivered €25k in bookings in it’s first 4mths.

• Created a Gold IDMA Award winning business direct response campaign for REA.

• Developed the business retention strategy for Telefonica 02.

• Created the most successful direct mail campaign Meteor has ever produced.

• Created and executed One Direct’s loans strategy that delivered millions in new business.



Acquistion direct mail

12% response rate and very positive brand response.Results

We recognised that the One Direct customer was buying second hand cars and cash gave them a lot of negotiating power. We transferred that insight into a wallet direct mail piece. Visit www.generatormarketing.ie for more

Solution.

One Direct were looking to drive leads for car loans.Challenge.

http://www.generatormarketing.ie/




B2B acquisition

Challenge To recruit new members to the Real Estate Alliance group.

Solution. A direct mail campaign that showed how estate agents could be even more successful as part of a group. We used the analogy of wine and cheese to illustrate the point. The pack also included an interactive CD presentation. www.generatormarketing.ie for more

Results 80% response rate. ROI of 10:1




Referral campaign

Challenge. Develop a low cost way of maximising existing customers.

Solution. We completed a detailed review of existing data and developed a simple relationship marketing strategy. One component was a referral programme . Postcards were strategically placed in bedrooms and public areas and the hotel posted them for free. The guest and the recipient received a special offer from the hotel and all redemptions were via the hotel’s booking engine. Visit www.generatormarketing.ie for more

Results Over 6000 postcards were sent and thousands in new bookings achieved.




on/offline acquisition

Challenge To develop a low cost campaign to build awareness and drive room bookings.

Solution. We created the 'Bellinter Style' concept to bring alive the Bellinter House experience. The campaign included press and online targeting specific groups such Mums (above). We also negotiated a number of 'pay-for-performance' deals. Visit www.generatormarketing.ie for more

Results Web traffic increased 40% and click-through rates and bookings are ahead of target.


http://www.generatormarketing.ie/bellinter_house_pop.html



19.2% conversion rate. ROI of over 33:1.Results

We recognised that customers who topped-up their phone regularly and had recently switched were likely to be our strongest advocates. We created a compelling offer for the customer and their friend and made it easy to refer by creating a the pack in two parts. Also, we appealed to the sense of humour of the younger audience we were targeting. Visit www.generatormarketing.ie for more

Solution.

To get existing customers to encourage their friends to join meteor.

Challenge.

FGF direct mail




Loan applications increased 22% and brand recall improved significantly.

Results.

Created the concept of loan approval in 60 minutes and combined that with contemporary direct response advertising. We delivered a range of press, radio and direct mail executions. Visit www.generatormarketing.ie for more

Solution.

Drive new loan applications and approvals for personal loans in the younger age category.

Challenge.

Listen to radio

Integrated acquisition





17.2% conversion rate and we even received thank you calls from customers.

Results.

Recognising that most customers had the product to protect their family’s lifestyle, we developed a simple direct mail piece that doubled as a child’s height measuring chart. www.generatormarketing.ie for more.

Solution.

To get customers to top-up their Income Protection cover.

Challenge.

Cross-sell direct mail


http://www.friendsfirst.ie/index.shtml



8% response rate and average loan values increased 22%.

Results.

Illustrate how easy getting a loan with GE was. We sent them a simple direct mail pack with a tea bag attached to illustrate how quick and easy the process was. Visit www.generatormarketing.ie for more.

Solution.

To drive increased loan applications and top-ups from their existing customers.

Challenge.

Smart thinking and creative

that counts


http://www.gemoney.ie/



See what we can do.

We’re good at challenges. So whether

you’ve got a project in mind or just want to

discuss a few ideas we’d love to help!

Chris Small - 086 160 6461

generator marketing - a bit about us

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