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Delivering the online world™
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Retailing is no longer about online vs. bricks and mortar.
There is a new synergy between the two retail worlds:
• Enabling retailers to make more of both opportunities
• Creating higher customer expectations
The e-commerce imperative 2
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Delivering the online world™
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Online Shoppers Want
Targeted promotions
A better online shopping experience
Enhanced delivery visibility
A convenient delivery experience
Flexible returns
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Delivering the online world™
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Supporting Canadian E-commerce
SHOP BUY DELIVERYTRACKINGACQUIRE SHOPPER
RETURNS CUSTOMER LOYALTY
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Targeted Promotions
Your shoppers want….
Acquisition & Loyalty
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Acquisition & Loyalty
Online shoppers aremore likely to respond to offers
45%
of online shoppers are more likely to make additional purchases when retailers offer promotions
64%
of online shoppers are more likely to make additional online purchases from retailers who make suggestions
based on previous purchases
Source: 1 J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012
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Acquisition & Loyalty
When you add Direct Mail to a multimedia campaign, campaign awareness can increase by 20% or more !
of online shoppers are interested in receiving sales offers and coupons by physical mail
61%
Source: J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012
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Acquisition & Loyalty
• Higher impact, personal communication and campaigns that engage your customers and motivate them to respond.
• Attention grabbing campaigns to drive multi-channel traffic, generate sales and strengthen your brand.
• New customers, deeper relationships and greater customer lifetime value.
Leading data and analytics solutions
The power of our direct mail tools
of Canadians made anin-store purchase and
61%
39% an online purchase as a
result of a marketing piece received in the mail
Source: Direct Mail Omnibus, CPC #12-220, January 2013
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We can help you find your highest potential prospect customers.
We can also identify the postal codes with the greatest concentration of e-shoppers.
Target top online markets such as:Toronto Calgary Vancouver
Canada CompleteTM Lists
Canada Complete
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Online Shopping Experience
A Better Online Shopping Experience
Your shoppers want….
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Online Shopping Experience
…a better e-shopper experience
35% of online shopperswho abandon their
purchase do so as a result of shipping costs not
provided prior to checkout
of online shoppers feel that providing estimated shipping costs while
shopping is important
94%
Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013
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Online Shopping Experience
…a better e-shopper experience
of online shoppers feel that providing expected
delivery dates while shopping is important
70%
11% of online shoppers whoabandon their purchase
do so as a result of expected delivery date not provided prior to checkout
Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013
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One-stop Solutions
of online shoppers say that ease of checkout is important
Our solutions include:
• Comprehensive shipping services and options
• Upfront shipping information throughintegration with Web Services
• Enhanced check-out capabilitiesthrough AddressCompleteTM
We have the insights, expertise and tools to help you create a better e-shopper experience.
79%
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Online Shopping Experience
Canada Post can help you provide your customers with important choices:
Canada Post offers the widest range of B2C delivery services options available
Our Shipping solutions
Speed
Cost
Convenience
Canada Post is the preferred shipper of Canadian e-shoppers
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Web Services help you to deliver the online shopping experience your customers expect.
• Provide complete visibility on shipping costs and delivery dates
• Give your shopper the power to select how and when they receive their packages.
• Turn customer returns into returning customers by allowing shoppers to quickly and easily generate labels for returns.
• Host tracking information to keep shoppers on your site to increase share-of-wallet.
Web Services
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Online Shopping Experience
Reduce shopper frustration and
abandoned shopping carts
by providing shipping costs
and delivery dates upfront.
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AddressComplete
AddressCompleteTM validates customer addresses directly in the address fields on your website or application
• Reduce shopper checkout time and increase conversation rates
• Increase delivery and data accuracy
• Improve the online shopping experience and reduce abandoned shopping carts
• Supports the Mobile commerce experience
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Enhanced Delivery Visibility
Online shoppers want….
Tracking
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…enhanced delivery visibility
of online shoppers feel of online shoppers feel online tracking is online tracking is importantimportant
75% 75% of online shoppers of online shoppers track throughout the track throughout the delivery processdelivery process
77% 77%
Tracking
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Providing the Power to Track
● Host tracking information on your site to keep shoppers engaged and increase share-of-wallet.
● Provide shoppers with email delivery notification to ensure that your items get into the right hands quickly.
● Leverage delivery updates for additional marketing opportunities with motivated shoppers.
● Provide delivery visibility to increase shopper confidence and reduce customer service costs
Maximize the opportunities provided by our tracking capabilities and options:
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Delivery
Your shoppers want…Your shoppers want…
A Convenient A Convenient Delivery Delivery ExperienceExperience
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Delivery
…convenient and flexible deliveryof online shoppers are concerned about having to be at home to receive a delivery
44% of online shoppers are concerned about going elsewhere to pickup a package
41%
of online shoppers want the item to be left at the door when they’re not home
18% of online shoppers want items sent to a Post Office if they aren’t home for delivery
56%
Source: J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012
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Perfecting the Delivery Experience
Web Services enables you to offer your shoppers the choice of how their parcel is delivered.
• Deliver to Post Office: Allows shoppers to have their parcel delivered directly to a nearby Post Office.
• Leave at Door: Parcel can be left at a safe location on the shopper’s property when not home for delivery.
• Do Not Safe Drop: Parcel will be made available for pickup at the designated post office.
Your shoppers have unique delivery needs. Making the right options available will result
in happy, returning shoppers.
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Our Unrivalled Network
Offer shoppers the best possible delivery experience through our unrivalled network
Canada Post delivers more parcels than any other carrier in Canada• In 2013, we delivered over 150M parcels to 35 million Canadians • The number of addresses keeps growing – by approximately 175,000 a year
We’re the only company to deliver to all 15 million addresses in Canada• 4.7 Million houses• 3.6 Million apartments/ condos• 3.9 Million Community Mailboxes• 800,000 Rural Mailboxes
And we have the largest retail network in Canada• Over 6,400 Retail Outlets• 1.7 Million Lock Boxes i.e. PO Box (primary delivery address)
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Perfecting the Delivery Experience
We have more retail post offices than bothMcDonald’s and Tim Horton’s locations combined.
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Our B2C Reach
Canada Post offers a superior delivery experience to 7.5M (49%) Canadian households
that live in apartments and rural areas
• 3.6M (23%) apartments and condos
• 3.9M (26%) in rural communities
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The Shopper Experience
And we offer an unrivalled delivery experience for your shoppers – in all communities, coast-to-coast.
VancouverGander
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Perfecting the Delivery Experience
Web Services allows you to provide
shoppers with the power to choose how items get delivered.
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Returns
Your shoppers want…Your shoppers want…
FlexibleFlexibleReturnsReturns
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of online shoppers feel that
a clear returns policy is important
76% of online shoppers feel
that the ease of making
returns/exchanges is important
69% of online shoppersbelieve it is most
convenient to include the return label in the
original purchase
70%
Source: J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012
Returns
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Returns
…convenient returns
of shoppers who abandoned their
purchase do so over concerns about the
returns policy
13%
Source: J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012
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Returns Done Right
Peel & Stick
Printable
Post Office
We provide industry leading solutions to help you offer your shoppers the most
positive, simplified and convenient returns experience possible.
● Complete returns visibility and better inventory management through tracking information
● Enhanced ability to understand, predict and manage returns
● Canada Post Parcel Returns offers the most affordable shipping solution in Canada
● Your shoppers can choose from several convenient options for returns
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Canada Post – Your Strategic Partner
Enhance the shopper experience Reduce shopping cart abandonment Grow through new customer acquisition and greater customer loyalty
We’ll help you deliver the online world to your customers – simply, effectively, and conveniently.
Our industry knowledge, our shopper insights, and our unmatchede-commerce capabilities will help you:
SHOP BUY DELIVERYTRACKINGACQUIRE SHOPPER
RETURNS CUSTOMER LOYALTY