Dashboard +Expediting sales performance and effectiveness with real

world health data

Introduction Clinical Cube is a Real World Health Data company, based in the

UK with detailed health data on 63.5 Million patients across ALL

therapeutic areas

Data warehouse comprising 4.4 Billion data items of often unique

health related data sources….. and growing.

Our health information experts deliver data and applications that

support complex Analytical, Economic, Research, Sales &

Marketing, Market Access and clinical trials requirements

Our data warehouse includes prescribing, prevalence, referrals,

hospital episodes, clinician insights and other related demographic

data sets. All data is uniquely geo-mapped

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Clinical Cube Expertise

Significant NHS IT and data knowledge – working to create

and manage NHS databases

Pharma/Biotech/Medical Device inight

Big Data and Real World Data management experts

Sales and marketing experience from “carrying the bag” to

creating national marketing plans

Clinical Trials (phase I to IV patient and data trials) UK,

European and Global patient recruitment within the CRO

and SMO environment

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Dashboard + Utilises NHS, demographics and social economic data

and presents it in a format to expedite business decisions and improve sales effectiveness

Prime indicators include:-

Prescribing (Rx) data for all products by GP surgery or other primary care centres including walk in centres – measure sales at practice level

Records all GP referrals to secondary care, identifying clinicians, therapeutic area, date & time and locations –identify target customers

Patient demographics including age and ethnicity

This enables Bionical to deploy a new and effective level of analysis and business intelligence

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Dashboard +

Each item of data is mapped with a GPS co ordinate

enabling the data to be shown in a mapped form

Each Dashboard is accessed via a Microsoft

Office365 account – all the processing is done

remotely and the result accessed via an internet

connection meaning any tablet or basic laptop can

show information that would require a great deal of

processing power.

Data can be downloaded in Excel or other “Office”

formats if required

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Dashboard + flexibility

Each dashboard is custom built to meet the needs of the specific project.

Dashboards are developed following detailed discussions with the client and needs analysis completed by Clinical Cube’s experts

Data is drawn from over 4.5 billion data items stretching back over 6 years

Clinical Cube aggregates data from a series of NHS sources and converts this into meaningful data and analysis – helping to improve customer engagement and improve results

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All data is geo tagged and

mapped Size of “Pie” indicates the

volume of parameter e.g.

list size

Practice Information includes address,

Clinical System, patient list size,

prevalence/patient counts, referral

counts, Items Rx, quantity of Rx & Rx

value (BNF prices)

All dashboards are build to meet the specific needs of Bionical

and their customers 7

Referrals per surgery

within CCG

Referral destination

(hospital) identifies

influence of secondary

care providers or in

reverse the sphere of

influence by referral type

of a secondary care centre

Number of

referrals per

healthcare

professional in

practice can

identify target

customer

Secondary care

(including private

sector) number

of referrals

including the

actual number

Referrals data identifies KOLs and sales targets in

primary and secondary care 8

Easy to use tick box menus allow

flexible analysis of product &

competitors by CCG

Rxs can be compared to list sizes -

patient or condition (if registered)

Identify target CCGs enabling a more flexible approach to

sales force provision based on NHS data

Rank CCGs by the

opportunity they

present

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Drill down further into the data to identify

targets at practice level, ensuring sales

activities can be made more efficient.

Identify gaps in therapy use

relative to patients registered

Practice level Rx when compared

to sales activities shows real

impact of sales team

Develop a focus on opportunity and expedite results

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In this example year Rx trend data

and % market Rx share by practice

is shown within a CCG to identify

target practices

Bionical decide which visualisations and analysis

types work best for their teams 11

Information generated from over 8,800 GP practices and 63.5

million patients covering every product that is Rx in primary

care. (An additional 4251 GP surgeries in Scotland has been

recently added).

All data points (over 5.5 billion) are cross

referenced, allowing an almost infinite

number of ways to analyse the data

A unique resource of real world health data

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