genius ... inspiring ideas, accelerating growth ... summer 2012
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What's new, what works and what's next ... bolder brands, smarter innovation, better marketing ... insights, events, consulting, training and more from GeniusWorksTRANSCRIPT
What’s new? What works? What’s next?
Summer 2012 update from GeniusWorks
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Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
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Insights … New themes and ideas to inspire leaders
What’s new?
What works?
What’s next?
“Creative Genius” explores how to innovate from the future back,
inspired by da Vinci – plus rockstars, designers and futurists.
“Brand Building by Pixar” applies the creative process of movies
to build more human, engaging and inspiring brands.
“The Gamechangers” … the next generation of brands and
businesses, seizing opportunities, breaking rules, shaping futures.
Recent books Insight themes
Winning strategies Focusing on the best opportunities
for sustained profitable growth
Bolder brands Brands that have inspiring purpose.
are more relevant and inspiring
Smarter innovation Innovation that makes life better,
business models to experience
Better marketing Marketing that engages, pull not
push, integrated with more impact
Inspired leaders Leaders as catalysts, coaches,
connectors and communicators
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A-Z of emerging ideas and next practices for innovative business
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Power shifts, mindset flips, changing the rules of business
Market disruptors, smart innovations, inspiring brands
Alibaba. Jack Ma’s digital
collaboration and distribution
platform for the new world
Natura. From the beeches
of Rio, natural cosmetics with
social business models
M-Pesa. Safaricom’s SMS
service became a digital
currency for Africa
Baltika. World’s fastest
growing beer brand, and the
pride of Russia
MyBar. Crowdfunded bars,
malls, drinks, movies from
Beirut’s entrepreneurs
Thomson Reuters. From data
spreadsheets to human and
insightful infographics
Cemex. Mexico’s leading
brand builds communities,
rather than supply cement
23andMe. Profile your
DNA for $300 and change your
priorities for life
Tata. From steel to Range
Rover, the Indian monolith is
rapidly going global
Zynga. The world’s best
online games, from Farmville
to new Facebook challenger
Dacia. Renault revitalised the
classic Romanian car brand into
a low cost leader across Europe
Air Asia. The low cost, premium
airline that is beating global
carriers by focus and innovation
Standard Chartered. The
World’s most sustainable bank,
focused on emerging markets
Samsung. Finding inspiration in
Korea’s “tae kuk” to combine
technology and inspiration
LA Organic. Philippe Starck
branding and design makes
Spanish olive oil cool again
Zipcars. Rent a cool car for a
minute or a month, just search
by GPS and pay by subscription
Kickstarter. Crowd-funding
your next start-up or project,
engaging audiences to do more
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Example: “The Gamechangers … the next generation of business”
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The next book from Peter Fisk, due to be published Spring 2013.
The new breed of market leaders think and act differently. They fuse digital
and physical, global and local, ideas and networks. They win by being smart,
fast and connected – rather than through scale and efficiency. They embrace
all the new business tools - from empathetic design to disruptive technologies,
social media to sustainable innovation – bringing them together for more
impact.
These are the building blocks for you to come a gamechanger too.
• Human … customer-driven, human-centred emotionally-engaging business
• Creative … design and innovation, to think bolder and simpler, different and better
• Networked … built around networks and partnerships of supply and demand
• Social … social media and online communities, but local and tribal too
• Participative … crowdsourcing, co-creating, collaborating with customers
• Responsible … doing better by doing good, socially and environmentally
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Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
Events … See things different, think different things
What’s new?
What works?
What’s next?
“9.58 Peak Performance” … learning rom Usain Bolt’s speed to
Nike SPARQ, Virgin Galactic’s vision and Red Bull’s adrenalin
“Gamechanger Lab” … shaping markets and new business models,
building brand platforms not campaigns, networks not channels.
“Apple Magic” … how would Apple reinvent your market, your
business, and how can you learn from the magic of Steve Jobs?
Recent clients Event solutions
Keynote speech Inspiring, insightful, interactive
customised to your theme
1 day Seminar Stretching and practical events
designed for your business
2 day Masterclass Highly interactive workshops with
workbooks and toolkits
Leaders XT 3-5 day program to build teams,
solve problems, develop strategies
Creative retreats 5 day “incubator” program to
develop new innovations faster
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Example: Gamechanger Lab … bolder brands, better marketing
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Example: Apple Magic … What would Steve Jobs do in your business?
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How can you apply the business secrets of Apple, and
leadership genius of Jobs to your own business and
career? How can you enchant people with your vision?
Spend every day as if it’s your last? Build teams of
disciples and tribes of advocates? Bring humanity,
simplicity and design to your products? And deliver
insanely great experiences?
Based on detailed insights into Apple and its co-founder, we
put an “i” into your world. With new frameworks and tools he
will help you translate the magic of Apple and Jobs into your
business. Consider what it could mean for sectors as diverse as
banking, retail and travel … and in your own market … for
products and services, marketing and sales, people and culture
… and for you.
This is no ordinary event (exclusive through SFB in 2012-13).
It will have passion and emotion, inspiring stories and practical
techniques, and a novel process for applying the magic of
Apple to your business (Part 1), and the genius of Jobs to you
(Part 2). It will require your participation. To think differently, to
be pirates in search of the best ideas, and to have” the courage
to not spend your time living somebody else’s life”.
How would Apple innovate and transform your
market? How would Steve Jobs lead your business?
Recent events, biggest issues, popular topics, broader concepts
Worldchanging
Alibaba to Zynga, power shifts
and white spaces.
9.58 Peak Performance
How leaders can achieve more
personal and business impact
Marketing 3.0
Creating values and value in the
connected economy
New Market Leaders
How to shape your
market in your own vision
Delivering ICE
How to design and integrate
great customer experiences
Rethink. Refocus. Restart.
Seizing the opportunities
of crisis and change
The Future of Business
Building a more inspired
and intelligent business
Pilot Fish Lab
Clever strategies to grow
faster and cheaper
Heads Up Leaders
The 5Cs of leadership
in 21st century business
The Future of Pharma
Rethinking healthcare
and business models
From Good to Growth
Sustainable innovation
that is good and profitable
Ideas Fusion
Connecting the unconnected
to create the remarkable
Winning in a Downturn
50 marketing actions for
succeeding in tough times
Real People, Real Brands
Building authentic and
affordable brands
Brandscapes 2020
Brands that make life better and
the world a better place
Customer Agenda 2012
What matters most to your
customers now and next?
Pattern Recognition
How to spot the trends
that will shape your market
Social Business
From collaboration to co-
creation, the 7 ways to socialise
Frugal Innovation
Innovating from the “bottom
up” fast and cheap
So-Lo-Mo Consumers
The new generation of social,
local and mobile consumers
Future Bank
Financial services will evolve
into customer-centred networks
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+genius
Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
Consulting ... Making the best ideas happen faster
What’s new?
What works?
What’s next?
“Brand optima” strategy … building a better brand, with the right
value propositions and optimising the brand/product portfolio
“Innolab” accelerated innovation … fast and practical process based
Around three workshops to solve any problem, develop any solution.
“Gamechanger” strategies … are we fit for the new business world?
3 day top-team think tank exploring the future of your business.
Recent clients Consulting solutions
InnoLab 3 x 2 day accelerated, collaborative
and inspiring innovation process
Gamechanger 3 day executive-level workshop to
explore impacts of the new world
Brand Optima Brand strategy and portfolio
optimisation consulting process
Customer 360 Customer insights, propositions,
experiences, and delivery
Growth Strategy Business and market strategy
driving profitable growth
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Shaping your business future with “Gamechanger” strategies
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“Futureproof" your business, bringing together your top team
for three inspiring days. Challenging and provocative,
stretching and enlightened …
Re-think your direction, re-focus your priorities, re-energise
your leaders, your strategy and business.
1. Futureworld. How has your world changed? What are the
new customer priorities? Who are the new thinkers and
innovators? Where are the best opportunities?
2. Gamechange. How can you shape your markets, change the
game? What does it mean for your business direction and
structures? How could you work smarter, do more, better?
3. Betterplace. Where should you innovate to grow? How
should you invest your capital, and reduce costs? What are
the imperatives for change, and what difference will it make?
Do you have the most effective business model? Are you out-
thinking your competitors? What can you learn from Alibaba
or Li and Fung? Are you reshaping markets like Apple or
Virgin, Zappos and Zynga? Can you innovate like Samsung
and Tata?
What will you be famous for in 2020? Why will customers
choose your brand? Why will shareholders invest in your
business? How will you make the world a better place? And
above all ... is your business vision and strategy still relevant
in these fast and dynamic markets?
Is your business fit and focused for the future?
… ready to shape, compete and win
in the new business world?
Building brands for profitable growth with “BrandOptima”
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Building your brand, and optimising your
portfolio for profitability and growth …
Combining deep insights with disciplined financial
and competitive analysis to redefine and refocus
your brand to win in the best markets.
Also optimising your structure and focus across
markets and segments, categories and products, to
maximise overall return on investment.
• Consumer insight, competitive analysis and
segmentation, building on existing data.
• Financial modelling of businesses and products,
to identify value drivers and impacts.
• Brand vision, definition, values and strategy
development engaging all stakeholders.
• Brand architecture across design, driven by
consumer insights, lifestyles and differentiation.
• Implementation planning including design,
communication, innovation and metrics.
3-9 months, strategic, creative,
collaborative, focused, definitive.
Accelerating ideas into smarter innovations with “Innolab”
Innolab helps you drive creativity and innovation with more engagement, speed and impact … It is a fast, disciplined and collaborative approach to innovation based around creative techniques through a series of
three two-day workshops with additional work before and after by participants and ourselves. The process can be used for
any form of creative development - developing new strategies, products, channels, campaigns and more.
IdeasInsightExploreStretchFocus
EvolveDeliver LaunchDefineDevelop EvaluateShape FuseCreateFrame
EvolveDeliver LaunchDefineDevelop
Outputs include:
1. Opportunity maps
2. Future scenarios
3. Parallel worlds
4. Customer insights
5. Ideas generation
Outputs include:
1. Context framing
2. Disruptive creation
3. Idea fusion
4. Evolutionary design
5. Concept evaluation
Outputs include:
1. Accelerated delivery
2. Value propositions
3. High impact entry
4. Delivery horizons
5. Managing the vortex
© GeniusWorks 2011
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Ideas Factory ... exploring insights and
ideas, exploring parallel markets and
global practices, framing issues, thinking
bigger and better
Design Studio .... shaping and connecting
the best ideas into richer concepts,
articulating products and services, and
evaluating the best options
Impact Zone ... focusing on the winning
propositions, defining solutions and
business models, and accelerating
concepts to market for faster impact
4-6 weeks, 3 workshops
Creative, stretching, practical
Developing propositions and experiences with “Customer 360”
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Turning customer insights into business solutions.
Developing customer value propositions driven by
insight and differentiation … and delivering them
through effective customer experiences, that ensure
that the promise and commercial impact happen.
… then extending this to all other aspects of
building a customer-centric business.
• Gaining new insights into customers and making
sense of essentials, enablers and energisers.
• Reframing your brand, product or business in a way
that is more compelling and enables more.
• Focusing on the key benefits for each audience that
are most relevant, energising and differentiated.
• Designing better customer experiences that go
beyond sales, to enable people, and connect.
• Addressing specific issues, eg payments, channels,
design, sponsorship, community building, metrics.
Recent clients, consulting projects, big issues, new strategies
GSK Futures Exploring the changing world
of healthcare to identify how
GSK can be more patient and
customer-centred. Developing
new leadership approaches
and strategic options for the
implementation of Pharma 3.0
Aeroflot Strategy Developing future scenarios,
business case and strategy for
rebranding of Russian airline
in way that targets European
and Asian travellers, whilst
also building national pride
and new profit growth.
Turkcell SME Articulating value propositions
for the small/medium business
market, new channels and
partners, retail strategy and
implementation plan including
new business models and
payment mechanics.
Visa Olympics Sponsoring the London 2012
Olympics through a £100m
three year program that would
make sponsorship history.
Value proposition, brand
evolution, innovation and
implementation planning.
Pinar Portfolio Developing a business, brand
and portfolio strategy for the
food and drink leader, based
on extensive consumer and
financial analytics to refocus
the brand, optimise the
portfolio and drive growth.
VB Market Entry Helping Australia’s leading
beer brand to enter the
European market in a way that
repositioned the brand as a
premium rather than
mainstream offer.
Tata Brand Supporting Tata’s rapid
acquisitions and growth from
Indian to global brand, finding
most effective ways to migrate
from old to new brands, to
present Tata internationally,
and capture its difference.
Vodafone Green Exploring how the world’s
largest mobile network could
make a difference socially,
through local co-creation
workshops worldwide that
developed new innovations in
handsets, retail and service.
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Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
Training … Building talent and peak performance
What’s new?
What works?
What’s next?
“Winning in the New Business World” opens the minds of executives
to a fast changing world of opportunities, and how to win in it.
“Cambridge Marketing Leadership Academy” is a rich portfolio of
60 topics, customisable as in-house academy for your business
“CEO Mentoring” is a unique one to one coaching process helping
Business leaders achieve peak personal and business performance
Recent clients Training solutions
CEO Mentoring One to one personal and business
coaching for business leaders
Labs Senior level workshops exploring
new ideas and emerging practices
Slingshots Mid level practitioner workshops for
updates and best practices
Springboards Exploring the new business world
with non-specialists
Cambridge Academy Unique customisable portfolio of
training and qualifications
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Labs
Slingshots
Springboards
Cambridge MLA is a rich portfolio of development
workshops for new managers to senior executives.
It also includes the option of study programs
towards professional qualifications, all delivered
as a customised “academy” within your business.
Customised learning solutions
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250+ business tools, processes and templates for practical action
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Example: “Winning in the New Business World” Programme
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Bolder
brands
Smarter
innovation
Better
marketing
Creative
solutions
Winning
strategies
CEO
mentoring
Expert
workshops
Cambridge
academy
Conference
keynotes
One-day
seminars
Leadership
retreats
Optimising
performance
Energising
events
Inspiring
ideas
Accelerating
growth
Developing
people
Genius works, regional partners, expert people, global team
Genius Europe
Tallinn
www.GeniusEurope.net
[email protected] GeniusWorks
Manchester
www.theGeniusWorks.com
Genius Europe
Budapest
www.GeniusEurope.net
Genius USA
New York
www.theGeniusWorks.com
Genius Asia
Singapore
www.GeniusAsia.net
Genius Istanbul
Istanbul
www.GeniusIstanbul.com
Genius Middle East
Dubai
www.GeniusMe.net
Genius Middle East
Cairo
www.GeniusMe.net
GeniusWorks
London
www.theGeniusWorks.com
Other partners
Best-Marketing.com
BrandFinance.com
IdeazFactory.com
iQual.co
Kanbee.com
LondonBusinessForum.com
MCT.com.tr
MEMRC.com
Saxton.com.au
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Peter Fisk is a “gamechanger”… making sense of a rapidly changing business world, learning
from a new generation of brands and business, digital and physical, large and small … inspiring and
enabling you to innovate and win in the new marketspaces. He is a bestselling author and
inspirational speaker, and consultant to leading companies around the world .
Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business with
offices in London and Budapest, Dubai and Istanbul, that works with senior management to “see
things differently” – to develop and implement more inspired strategies for brands, innovation and
marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated
innovation process based on deep customer insights and creative thinking, and BrandOptima is a
platform to develop better brands and brand portfolios.
His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets
scientists, in "the essential guide to innovation for visionaries, border crossers and game changers".
From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire your
ideas, and make them happen. Marketing Genius explores the left and right-brain approaches to
competitive success (translated into 35 languages), Customer Genius describes how to build a
customer-centric business, Business Genius is about inspired leadership and strategy, whilst People
Planet Profit explains how to grow, and do good.
Peter grew up in the remote farming community of Northumberland, in the North East of England,
and after exploring the world of nuclear physics, joined British Airways at a time when it was
embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand
management.
He went on to work with many of the world’s leading companies, helping them to grow more
profitably by becoming more customer-centric in their structure, operations and leadership. He
works across sectors, encouraging business leaders to take a customer perspective, and learning
from different types of experiences. His clients include American Express and Aeroflot, Coca Cola
and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,
Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and
Vodafone.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest
marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was
MD of Brand Finance and partner of The Foundation, before founding his own business. He was
recently described by Business Strategy Review as “one of the best new business thinkers” and is in
demand around the world as an expert advisor and energising speaker.
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