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media information 2016
GENTLEMEN’S QUARTERLY
+109 000 ReadeRs
Unique magazine for men, combining high quali-ty standards of a glossy publication and intellectu-
al potential of reportage and analytical journalism at its best.
GQ MaGazine
+30 % to 2014481 000
soURCe: tNs, NRs-RUssIa, maRCh 2015 -jUly 2015
socialnetworks
GQ iPad & iPhone
aPPlication
soURCe: adobe aNalytICs, 2015
750 000 page vIews peR moNth35 000 vIsIts peR moNth
faCebook 172 000+
twItteR 25 000+
vk 50 000+
INstagRam 32 000+
google+ 56 000+
all fashion trends for the next seasontwice per year (spring–summer/ fall–winter)
gQ readers – top male audience
52 % buy new collections before they go on sale
77 % spend much money to look good35 % consider themselves shopaholic
GQ style
soURCe: QUaNtItatIve sURvey, lUXURy depaRtmeNt stoRes, septembeR 2014, tNs
moRe thaN 910 000 UNIQUe vIsItoRs1,4 million vIsIts peR moNth
3,2 million page vIews peR moNth
+ 14 % Up UNIQUe vIsItoRs*
GQ.ru
soURCe: google aNalytICs, septembeR 2015* sep 2014 vs sep 2015
GQ Brand exPeriences
GQ Brand reach
1,7 Million total
audiencesoURCe: tNs, NRs-RUssIa, maRCh 2015 - jUly 2015.
google aNalytICs, septembeR 2015
made to measure custom solution projects – editorial supplements, custom made events,
web mini sites, ipad apps.
partnership events:gQ man of the year 100 best dressed
25 best dressed couplesgQ events provide the platform
to promote your brand and sponsorship with.
eMPloyMent* 73 % are employed.
status29 % managers, individual business, (co-)owners 24 % specialists
Marital status42 % married36 % with children
household incoMe56 % sometimes buy expensive items, but cannot purchase anything they want7 % can afford anything they want
*tNs, NRs-RUssIa, maRCh -jUly 2015;** soURCe: QUaNtItatIve sURvey, lUXURy depaRtmeNt stoRes, septembeR 2014, tNs;
*** tNs m’INdeX RUssIa 2 half-yeaR 2015
readers try to keep up with fashion trends
readers are brand-oriented when choosing clothing
readers like buying things that make them more respectable
readers willing to pay more for quality items***
male visitors of luxury department stores read gQ**
readers feel the need to look sharp every day
willing to pay extra for brand items
72 %
49 %
54 %
43 %
52 %
48 %
59 %
readershiP ProFile
adVertisinG cateGories**
QUaNtItIve sURvey tolUNa, jUNe 2015. * QUaNtItIve sURvey lUXURy depaRtmeNt stoRes, septembeR 2014
** CN maRketINg 2015
fashIoN & aCCessoRIes
tRUst adveRtIsINg IN gQ
tRUst gQ advICe wheN ChoosINg ClothINg aNd footweaR
of male lUXURy shoppINg mall vIsItoRs Read gQ (pRINt oR dIgItal)*
jewelleRy & watChes
beaUty
aUto
43 %
45 %
75 %
49 %
18 %
16 %
otheR15 % 8 %
GQ is hiGhly trusted*
inFluential MaGazineThe MeDIA BRAND FOR UPPeR CLASS STYLISh MeN
CIs countries – 3 %, other countries – 7 %.the magazine is released abroad in the following countries: Uk, france, Italy, Usa, switzerland, germany, japan, spain, China, Netherlands, Canada and CIs countries.above-noted percentage and territory correlation of the circulation can be changed in different issues.
St. Petersburg9,8 %
Urals
7,4 %
Central Region6,9 %
South4,1 %
Siberia
6,6 %
Far East
Moscow 53,2 %
2 %
distriBution MaP
photo 360
slIde show (Up to 10 Images)
pRodUCt toUR
vIdeo (30 seCoNds)
vIdeo (20 seCoNds)
GQ iPad & iPhone aPPlication
iphone app since december 2014
avaIlable IN app stoRe
ipad app since april 2011
avaIlable IN app stoRe
adVertisinG oPPortunities
sPecial Projects
1/1 integration with hiperlink
1/1 integration with hiperlink to the website + video
1/1 integration with hiperlink to the website and with guaranteed positioning in the material
+20 % editorial content from print version(extra video, pictures and materials)
price upon request
GQ.ru
audience
76 % male*
70 % have hIgh INCome**
72 % follow gQ.RU advICe wheN ChoosINg fashIoN & aCCessoRIes
43 % tRUst adveRtIsINg oN gQ.RU
71 % pURChase goods IN RUssIa
910 000 UNIQUe vIsItoRs
1,4 million vIsIts peR moNth
3,2 million page vIews peR moNth
google aNalytICs, septembeR 2015, QUaNtItIve sURvey tolUNa, jUNe 2015.
* tNs, web INdeX, RUssIa, oCtobeR 2015** CaN affoRd aNythINg/almost aNythINg.
990 х 250
300 х 600
clickablebackсover
clickablebackсover
clickablebackсover
clickablebackсover
985 x 600
300 х 600
Branding
auto expandable(pushes the content down)
up to 640 х 360
300x250 300x600
Video Inread Mobile
300 х 600
300 х 250
FullScreen
inserts and scented striPsInserts and scented strips rates are available upon request.
rate ProtectionRate change announcements will be made at least two months prior to the closing date of the issue affected.
adVertiseMents are suBject to Vat
aGency coMMission – 15 %
fUll page € 11 600
spRead € 22 850
1st spRead € 40 000
2nd spRead € 34 000
3rd spRead € 32 500
spRead before staRt € 27 300
spRead in staRt € 25 200
table of CoNteNts € 17 200
gQ masthead € 16 200
CoNtRIbUtoRs € 16 200
gQ ChoICe € 16 200
gQ oNlINe € 16 200
gQ baCkstage € 16 200
edItoR’s letteR € 16 800
single page in staRt € 14 600
3rd CoveR € 15 350
4th CoveR € 34 900
CoveR gatefoldeR € 61 200
oNe-half page € 9 150
oNe-thIRd page € 7 150
General rates (eURO)
the pUblIsheR ReseRves the RIght to wIthdRaw the ReseRvatIoN of fIRst spRead If a CoveR gate foldeR bookINg has beeN made. all the speCIal posItIoNs have to be CoNfIRmed 10 days befoRe the bookINg deadlINe. Аll pRICes aRe IN eURo.
MaGazine rates
the pUblIsheR ReseRves the RIght to wIthdRaw the ReseRvatIoN of fIRst spRead If a CoveR gate foldeR bookINg has beeN made. all the speCIal posItIoNs have to be CoNfIRmed 10 days befoRe the bookINg deadlINe. Аll pRICes aRe IN eURo.
rates (eURO)
GQ style rates
inserts and scented striPsInserts and scented strips rates are available upon request.
rate ProtectionRate change announcements will be made at least two months prior to the closing date of the issue affected.
adVertiseMents are suBject to Vat
aGency coMMission – 15 %
fUll page € 8 300
spRead € 16 200
1st spRead € 22 950
2nd spRead € 19 500
3rd spRead € 18 600
spRead before RUbRICs € 17 200
table of CoNteNts € 10 900
gQ masthead € 10 700
CoNtRIbUtoRs € 10 700
edItoR’s letteR € 10 900
single page in 1st third € 8 900
dps in 1st third € 16 600
3rd CoveR € 8 800
4th CoveR € 20 700
CoveR gatefoldeR € 34 700
oNe-half page € 5 950
oNe-thIRd page € 4 050
Gala eVent oF the season
men from the best dressed list,
celebrities, gQ partners and friends
noMinations
rub
More than
cateGories#1
300 Guests
12
15 mln
5
350+ guests invited
politician, businessman, musician, actor, editor, writer,
sportsman, etc.
media value
art, music, tv, cinema, best dressed
Men oF the year awards GQ 100 Best dressed cocktail Party
eVents
ruB
More than
More than
50 mlnmedia value
Major eVents
actiVities
• 100 best dRessed• tIme to vote: gQ meN of the yeaR
CoCktaIl• gQ meN of the yeaR• 25 best dRessed CoUples
• aNNIveRsaRy sweatshIRt laUNCh• CollaboRatIoN wIth majoR maNUfaCtUReRs
(aUto, f&b, beaUty, alCohol)• gQ geNtlemeN’s ClUb• gQ food aNd dRINk awaRds• gQ spoRts• gQ fIlm festIval• gQ gRoomINg awaRds
anniVersary actiVities
Condé Nast Zao, 11, bld. 7bolshaya dmitrovka str.moscow, 125009tel.: +7 (495) 745 5565fax: +7 (495) 777 0025
www.condenast.ru/gq
irina [email protected]
eVGeniya saFonoVaadvertising [email protected]
ekaterina chernoMoroVaadvertising sales manager [email protected]
eVGeniy BalashoV advertising sales manager [email protected]
alla seysyanadvertising sales manager [email protected]
dMitriy Vikulinbrand [email protected]
irina VolkoVaadvertising [email protected]
danila kotoVCondé Nast Creative studio director [email protected]
Аnita GiGoVskayaCondé Nast Russia [email protected]
contacts