Case Study

The Bühler Group

Profile

Bühler Group operates in over 140 countries, has a global payroll of 7,860, and generated sales revenues of CHF 1,907 million in fiscal 2010.

Bühler is a specialist and technology partner for plant and equipment and related services for processing basic foods and manufacturing high grade materials. The Group is a global market leader in the supply of flour production plants, pasta and chocolate production lines, animal feed manufacturing installations, and aluminium die casting systems.

The core technologies of the Group are in the field of mechanical and thermal process engineering. With its expertise and over 150 years of experience, Bühler time and again rolls out unique and innovative solutions for its customers, helping them achieve success in the marketplace. Over the decades, Bühler has come to be acknowledged as a reliable partner, thanks to its distinct commitment to quality and its global presence.

The Brief

• Theme - 150 Year’s of Bühler Group celebration in India

• Day 1 - Corporate event in Bangalore

• Day 2 - Celebration in Swiss Embassy, New Delhi

The Task

• Day 1 : Corporate event in Bangalore – Communicating the 150 years heritage and core values (Innovation,

Quality leadership, Focus on Solutions, Global Reach) of Bühler Group to the Indian employees

– Presenting India as a theme in corporate environment to Mr. Buhler, Chairman from Switzerland

• Day 2 : Celebration in Swiss Embassy, New Delhi – An evening meet for suppliers, delegates, bureaucrats and senior

management

– Press meet

– To create a memorable for the delegates

The Idea

• Corporate event in Bangalore

– A miniature of the Bühler factory, how it looked 150 years back in Switzerland

– Amalgamation of classical and contemporary dance fusion which communicates the Indian culture to Mr. Buhler, Chairman - Bühler Group, Switzerland

• Celebration in Swiss Embassy, New Delhi

– Soft Jazz performance at the embassy

– Press conference at Taj Mansingh Hotel at Delhi attended by major international and national business newspapers

– Handcrafted Gold embossed Tanjore Paintings to delegates

Outcome

A two days corporate event organised with zeal and perfection in two cities to celebrate 150 years of Bühler Group. The event was conceptualised and executed with international and local design aesthetics and effective measures were taken to satisfy the client’s requirements. The event was managed with proper documentation, flow chart and strict security protocols.

An occasion with satisfied partners, employees and stakeholders of The Bühler Group.

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