geo-tagging images for local seo - raymond campbell | searchhou
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Geo-Tagging Images / Photos
It’s all in the Latitude and the Longitude
What is Geo-Tagging ?
It is the addition of meta-data (latitude and longitude) to an image file
Most Valuable for LOCAL businesses
Why Geo-Tagging ?
Search engines, Google in particular, can find specific location data associated with an image
Google likes “local” data for local businesses and uses it in their search results
Geo-Tagging helps define the “where” of your business activities
Examples
- Any business; any business with 2 or more locations in a city or in the world
- Restaurant- Metal Fabrication business with facilities in 3
states- Photographer who photographs high school
students (geo-tag the high schools)
Folder Structure
Originals from Client
Where to start ?OPTIMIZE your images. This includes:1) New File Names – use keyword phrases2) Resize your image to its final image size
to avoid any resizing by Wordpress themes or other software; plus “Save for Web” option cannot handle very large images
3) “Save for Web” – save your images at the lowest possible resolution for faster load times; IMPORTANT – this will delete all meta-data in the image file
Where to start ? (page 2)
4) Add relevant location to file names if desired; example – italian-pasta-katy-tx.jpg5) Add desired Meta-Data – Title, Subject, Tags – but don’t overdo it – don’t keyword stuff6) Geo-Tag
Right Click An Image to Edit Meta-Data and Rename
Details Tab
Title, Subject, Tags, Comments - Make Changes AFTER “Save for Web”
How to Geo-Tag ?
Geo-Tag with any suitable software
Picasa 3 works well (but is being retired by Google) and is Free
Upload your images to your website; add “Alt Tag” to images, check titles, and you are done
Photo Editing - Resizing
Photo Editing – “Save for Web”
Keywords
Do your Keyword research and use various primary and secondary keywords for:• File names• Titles of images• Tags (keywords)
Let’s Geo-Tag ! – Find your Keywords
Rename all File Names for Images
Use your Keywords
Metal Laser CuttingMetal FabricationMetal WeldingLaser Tube Cutting
Go 1 Step Further on Keywords
Final Keyword List for File Namesmetal-laser-cuttingmetal-laser-cutting-servicesmetal-laser-cutting-designsprecision-laser-cuttingprecision-laser-cutting-servicesmetal-fabricationlaser-cut-metalcutting-laserlaser-cut-stencilslaser-tube-cuttingmetal-waterjet-cuttingmetal-laser-cutlaser-metal-cutting-servicemetal-cutting-servicesmetal-lazer-cuttingmetal-lazer-cut
After Renaming Files, Copy to Another Folder for Resizing and “Save for Web”
All Common Features / Data Input Completed – Now Copy Images to Other
Folders for Multiple Locations
Include City & State in New File Names
santa-ana-ca
houston-tx
las-vegas-nv
Example: cutting-laser-las-vegas-nv.jpg
Organize Addresses for Picasa
1972 E. McFadden Ave, Santa Ana, CA 92705
3430 E. Russell Road, Las Vegas, NV 89120
5850 San Felipe, Houston, TX 77057
Picasa will soon be History
Picasa Must Know the Target Folder
Picasa Must Scan Your Target Folder
Select Correct Folder & Input Address
Confirm Your Work
The End
Remember, I am an expert.
An expert is one who admits he does not have all of the answers, but he can find them all with the proper funding.