geo target your multilingual website
TRANSCRIPT
![Page 1: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/1.jpg)
Geo-Target Your Multilingual Website
Martin Kůra
![Page 2: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/2.jpg)
ccTLDs? Subfolders? Subdomains?
![Page 3: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/3.jpg)
ccTLDs? Subfolders? Subdomains?
ccTLD (domain.cz, domain.sk, domain.pl)subfolders (domain.cz/sk, domain.cz/pl)subdomains (sk.domain.cz, pl.domain.cz)
![Page 4: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/4.jpg)
Volskwagen – ccTLDs
![Page 5: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/5.jpg)
Uber – adresáře
![Page 6: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/6.jpg)
Wikipedia – subdomains
![Page 7: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/7.jpg)
1. Language or Country
![Page 8: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/8.jpg)
NOT an SEO question
ccTLD vs. subfolders vs. subdomains
![Page 9: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/9.jpg)
1. Language vs. Country
![Page 10: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/10.jpg)
1. Languages vs. Countries
Why is it so important?
![Page 11: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/11.jpg)
Why is it so important?
sirthomasboughey.staffs.sch.uk
1. Languages vs. Countries
![Page 12: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/12.jpg)
2. Brand
![Page 13: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/13.jpg)
![Page 14: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/14.jpg)
![Page 15: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/15.jpg)
3. Budget
![Page 16: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/16.jpg)
https://moz.com/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview
![Page 17: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/17.jpg)
4. Type of Business
![Page 18: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/18.jpg)
5. CMS
![Page 19: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/19.jpg)
“Choose ccTLDs if you target countries and have a sufficient
budget for each market.”– Captain Obvious
![Page 20: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/20.jpg)
Volskwagen – ccTLDs
![Page 21: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/21.jpg)
Volskwagen.de
![Page 22: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/22.jpg)
Volskwagen.de
By searching “vw germany” from USA, you'll get a .DE domain.
![Page 23: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/23.jpg)
Volskwagen.de
Bing returns similar results.
![Page 24: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/24.jpg)
Hreflang
<link rel="alternate" hreflang="de-DE" href="http://www.website.cz/de" />
![Page 25: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/25.jpg)
Zdroj: http://www.moz.com
Hreflang
![Page 26: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/26.jpg)
![Page 27: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/27.jpg)
Skoda.at
![Page 28: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/28.jpg)
By searching “skoda octavia laurin klement” from Germany, you'll get to the .AT domain.
![Page 29: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/29.jpg)
![Page 30: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/30.jpg)
![Page 31: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/31.jpg)
SEMrush.com
![Page 32: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/32.jpg)
SEMrush.com
![Page 33: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/33.jpg)
SEMrush.com
![Page 34: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/34.jpg)
![Page 35: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/35.jpg)
Webmaster Tools
![Page 36: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/36.jpg)
Server Location: Does it Matter?
![Page 37: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/37.jpg)
letshost.ie
![Page 38: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/38.jpg)
IKEA – CDN server
![Page 39: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/39.jpg)
IKEA – CDN server
Dulles, VA, USA – 1.071 s
Frankfurt, Germany – 1.105 s
![Page 40: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/40.jpg)
Be consistent: Language vs. Country Targeting
Country Targeting covers more than just searches from the desired country
Start off with language targeting if you don't have a clear strategy, yet
DO NOT target languages using ccTLDs
If you lack good content, use canonical instead of Hreflang
DO NOT use Hreflang and canonical simultaneously
Set geographic targets for gTLDs (Unlisted, at least)
Watch your backlink portfolio, especially when using subfolders
Keep calm and use CDN
![Page 41: Geo target your multilingual website](https://reader031.vdocument.in/reader031/viewer/2022022412/58f3041f1a28ab50018b459f/html5/thumbnails/41.jpg)
Thank you!
Martin Kůramartinkura.com
@HermanTinkura