georg nietsch-gutefrage.net
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16,24 Mio. Unique User 2,4 Mio. Members 13 Mio. Ques6ons 52 Mio. Answers 6,7 Mio. UMU
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Crossfunc6onal team Blogging Beta Community UX Cinema User Interviews
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v1.9.2
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„At least (…) we want developers to create both, Android & iOS, Apps. As long as they‘re not iden6cal.“
„Make it Universal. Without just upscaling it.“
„Do people know your App icon? Is it s6ll working if put in a folder?“
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ASO: „Your first Screenshot needs to rock. Get rid of Screenshots
with devices. Get rid of marke6ng blabla“.
ASO: App Defini6on Statement -‐ One sentence: DO: what is the App for? FOR: who is the App for?
USP: why is the App unique?
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„Think about a ‚pack of features‘ release!“
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To be submi`ed on November 26th
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ad copy tes6ng („for free“ & „new“)
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Learnings Don‘t you dare to think you know your audience because auf past research!
Be specific! What‘s in it for me? #story #visual FB App Install Ads are good for a conHnuous reach, not for a big buzz
Rose up 7 posiHons within „Social Networks – Free“ (#39 to #32, 4 days)
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So far, so good… • Created a marke6ng plan
• „have at least a 4 stars ra6ng before submission“
• Sent a preview presenta6on to Apple
• Received „…being considered to be featured…“ email and created the artwork
• Final mee6ng with Apple
• Internal briefing (make the server ready)
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Launch campaign: first week in December
Let‘s keep in touch & drop me an email for campaign updates
Thank you!