Geotagging in Social Networks for Marketing & Social Good

Geotag Success!

Glen Gilmore of Gilmore Business Network

@GlenGilmore @CrisisSocMedia

What is geotagging?

“Adding geographical identification to various media.” Source: Wikipedia

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“Who cares about social networks?!”

• 500 million

190 million

40 million (5 billion photos)

3 million

Geotagging for Marketing

“You can unlock your world & find happiness just around the corner.”

•Brand Awareness (Search)•Volunteered Geographic Information/Tips•Customer Creation and Retention•Coupons & Specials•Badges/User connections

Geotag Specials/Coupons

Don’t forget traditional marketing!

What’s so special about social network geotagging?

Real-time & Historical

Mixed media

Data rich

Huge

Geotagging for Social Good – Disaster Prevention and Response

Earthquakes, hurricanes, mass casualty events….

Features of Successful Social Geotagging

• Intuitive/Easy to Use/Simplicity of Design• Provides for easy user content generation• Makes it game• Provides badges and bling: rewards power

users• Offers specials/coupons• Allows for “friending” and privacy

Design

Content Filtering

Future of Social Geotagging

Mixed media, mapping, augmented reality and more…