gestalt theory for visual design
TRANSCRIPT
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gestalt for visual design
(“unified whole”)
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Gestalt Effect
–the brain’s innate organizing tendencies allow us to perceive things as organized wholes rather than individual elements.
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Gestalt Design Principles
• Focal Point (a.k.a. visual hierarchy)• Figure/Ground Relationship• Similarity• Continuity• Closure• Proximity and Alignment
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Principle of Focal Point The eye should be drawn first to the most important thing on the page.
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Create visual hierarchy/focal points through use of CONTRAST (by size, placement, or color).
poor contrast
better contrast through use of color
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Principle of Figure/Ground Relationship
We see things either as figures, or as background, and we involuntarily attempt to find figures in backgrounds – one of the most important elements of perception.
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You can play with this inherent tendency in graphic design.
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Principle of SimilarityObjects that are similar will be grouped by the mind as part of a group. Violating this principle draws attention.
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The brain will involuntarily complete an image (get the viewer involved).
Principle of Closure
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Principle of Continuity
The eye is inclined to follow a direction created by/in a visual field.
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Principle of Proximity/Alignment
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Someone failed to consider proximity…