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Gestalt Theory Principles of Gestalt as they apply to 2D Composi7on

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GestaltTheory

PrinciplesofGestaltastheyapplyto2DComposi7on

GestaltPsychology

•  TheIdeathatvisualinforma7onisunderstoodholis7callybeforeitisexaminedseparately.

•  Wescanapain7ngfirstandthenanalyzethespecificparts.

•  The6aspectsofGestaltTheoryareSIMILARITY/CONTAINMENT/REPETITION/

CONTINUITY/PROXIMITY/CLOSURE

Page 3: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

SIMILARITY

Whenpresentedwithagroupofseparatevisualunits,wetrytocreateorderandmake

connec7ons.Wegroupthesesimilarconnec7onsorvisualunitsbyloca7on,orienta7on,shapeandcolor.

Page 4: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

CONTAINMENT

•  Isaunifyingforcecreatedbytheouteredgeofacomposi7on

orbyaboundarywithinacomposi7on

•  A“container”encouragesyoutoseektheconnec7onamongvisualunitsandaddsdefinin7ontothenega7vespacearound

eachposi7vespace

REPETITION

•  Tousethesamevisualelementoreffectoverandoveragain.

PROXIMITY

•  Thedistancebetweenvisualelements•  Closeproximityhelpsincreaseunity•  Distantshapesreadasseparateevents

Page 7: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

CONTINUITY

•  Afluidconnec7onamongcomposi7onalparts•  Con7nuitycanaddvisualmovementtoa

composi7on

Page 8: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

CLOSURE

Themindsinclina7ontoconnectfragmentaryinforma7ontoproduceacompletedform.

Page 9: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

CLOSURE

•  Closureallowsanar7sttocarryanideathroughsugges7onratherthandescrip7on

•  ThismethodisoWenmorememorablethananimagethatleavesnoroomforpar7cipa7on.

Page 10: Gestalt Theory - WordPress.com · Gestalt Psychology • The Idea that visual informaon is understood ... REPETITION • To use the same visual element or eﬀect over and over again

Inconclusion

Usedincombina7onwiththebasicprinciplesofdesign,theGestaltTheorieshelpyoutocreate

“GOOD”designthroughUNITYandVARIETY

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