BY:RHIANNON AUSTGEN

JORDAN BIECHLER ASHLEY MARTIN

CELINA SALAS

STORE PLANS Essential Retail Store Issues -Floor Plan -Hiring plan -Sales Projections

Wholesale And Retail Issues-One month of Retail Sales -Markdown of Inventory -Overall Profit for the Year

Marketing -Photo Shoot -Interior Displays -Window Displays -Grand Opening Party -Total Marketing Cost

MISSION STATEMENT

is a small boutique that made it’s debut in the fall of 2014 in Denver, Colorado. Our product is high quality hand knitted accessories and clothing. For the Fall and Winter months out the year we sell chunky knit items and as the warmer months come about we sell lighter knit wear. Our costumers are 25+ aged fashionable businesswomen who live in urban big city areas with cold weather.

ESSENTIAL RETAIL STORE ISSUES

HIRING PLAN Get Knitty Hours Monday-Closed

Tuesday–Thursday 10am–7pmFriday 10am-8pm

Saturday 11am-8pmSunday 11am–5pm

2 Full - Time Employees

2 Part - Time Managers

$9.50$12.50

Salary By Hour

Employee Manager

PAYROLL

Sunda

y

Mon

day

Tuesd

ay

Wed

nesd

ay

Thursd

ay

Friday

Satu

rday

$0.00

$20.00

$40.00

$60.00

$80.00

$100.00

$120.00

$140.00

$160.00

123.5

95 95 95

114

142.5

75 75 75 7587.5

150Payroll By Day

Employee

Manager

Average Payroll Per Week = $1,202.50

PAYROLL PEAK VS. LOW SEASON

Sunday Monday Tuesday Wednesday Thursday Friday Saturday$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

$300.00

$350.00

$400.00

$217.50

$0.00

$201.50 $201.50 $201.50 $214.00

$349.00

$198.50

$170.00 $170.00 $170.00

$201.50

$292.50

DecemberApril

FLOOR PLAN

15 ft.

20 ft

.

Sales per Square ft. by

Month = $696.82

VIGNETTE

VIGNETTE ITEMS

BEANIES

LATE

ST

ITE

MS

LATES

T ITEM

S

SC

AR

VE

S P

ON

CH

OS

SO

CK

S

WINDOW DISPLAY

OUT OF SEASON SALE ITEMS

SALES PROJECTION Headwraps9%

Beanies8%

Socks9%

Leg Warm

ers5%

Scarves15%

Shawls4%

Ponchos6%

Gloves 10%

Yarn34%

WHOLESALE AND RETAIL ISSUES

ONE MONTH OF RETAIL SALES

Headw

raps

Beanie

sSoc

ks

Leg W

armers

Scarve

s

Shawls

Ponch

os

Gloves

Yarn

0

20

40

60

80

100

120

26 24 2814

46

12 1830

102

First Month Units sold

ONE MONTH OF RETAIL SALES

Knee Socks Calf Socks Plain Leg Warmers

Twist Knit Leg Warmers

$0.00

$200.00

$400.00

$600.00

$800.00

$1,000.00

$1,200.00

$1,400.00

$956.25

$1,245.00

$534.38

$737.50

Chunky Shawls Plain Shawls Chunky Ponchos

Plain Ponchos$3,400.00

$3,500.00

$3,600.00

$3,700.00

$3,800.00

$3,900.00

$4,000.00

$4,100.00

$4,200.00

$4,300.00 $4,182.27

$3,903.55

$3,725.56

$4,243.61

Long Scarf Long Scarfs with

Pockets

Chunky Long

Scarfs

Chunky Loop

Scarfs

Loop Scarf Fingerless Gloves

Regular Gloves

$0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$1,550.25

$2,329.00

$552.50

$853.13

$1,047.50 $1,117.00 $1,140.13

ONE MONTH OF RETAIL SALES

Braided Headwrap

Center Crossed

Headwrap

Ribbed Knit Regular Beanies

Slouchy Ribbed Beanies

Twist Knit Slouchy Beanies

$0.00

$200.00

$400.00

$600.00

$800.00

$1,000.00

$1,200.00

$1,400.00

$1,600.00

$881.25 $975.63

$735.38 $740.63

$1,496.25

MARKDOWN OF INVENTORY

Braide

d Hea

dwrap

Slouch

y Ribb

ed B

eanie

s

Calf S

ocks

Plain L

eg W

armers

Long

Sca

rfs w

ith P

ocke

ts

Chunk

y Loo

p Sca

rfs

Plain S

hawls

Chunk

y Pon

chos

Regula

r Glov

es

Regula

r Yarn

$0.00

$1,000.00

$2,000.00

$3,000.00

$4,000.00

$5,000.00

$6,000.00

$7,000.00

$6,134.0030% MarkdownUnits= 10

MARKDOWN OF INVENTORY

73%

27%

Full Price $ 1St MD Sales $$

$12,861.04$34,973.98

PROFIT FOR 2014

COGS+

Shipping+

Employee Expenses

$5,099.39 21%

Total Sales = $23,917.51Profit Margins

$18,818.13 79%

MARKETINGEXPENSES

PHOTO SHOOTBRECKENRIDGE, COLORADO

PHOTO SHOOT

PHOTO SHOOT

PHOTO SHOOT BUDGET

Cabin $325.00

Stylist $390.00

Hair and Makeup $120.00

Photographer $750.00

Models $1,320

Sled $80

Ice-Skates $60

Clothes $175

Accessories $45

Photo Shoot Total = $3,265

VIGNETTEWooden tables (2) Mannequin (1) Fake snow (10lbs) Fake tree (1) Rug (1)

$160$100$40$150$170

Total: $620.00

WEBSITE

Yearly Total= $9,460

Domain

...

Web

Des

ign

Hostin

g

Mainten

ance

$0$1,000$2,000$3,000$4,000$5,000$6,000$7,000$8,000$9,000

$10,000

$120

$9,000

$50$400

WEBSITE

BLOG Where our costumers can interact with us online. Also we will be able to tell our costumers about up coming events and sales.

WINDOW DISPLAY

WINDOW DISPLAY BUDGET

Backdrop

Female Mannequin

Male Mannequin

Knit Snowflake

Female Clothing

Male Clothing

WINDOW DISPLAY BUDGET

Paint; $100

Wood; $300 Plates;

$150

Food; $80

Sig-nage, $40

Lights; $50

Fake snow; $50

Total= $1,530

GRAND OPENING PARTY

GRAND OPENING BUDGET Catering:Elegant Catering Designs. LLC, Hors D’oeuvres $1.25/ea (200) = $250.00 Cheese Cake $3.75/pp (50) = $187.50

Invitations: Office Max $39.00 (25)

Knitting Kits for Attendees: $40.00 (25) = $1000.00

Dj: Tono Productions, Thomas Arnot $100/hr (4) = $400

Total= $1876.35  

Invitations2%

Dj21%

Catering 23%

Knitting Kits 53%

Chart Title

MARKETING TOTAL COST

1 2 3 4 50

2000

4000

6000

8000

10000

12000

14000

16000

18000

$3,265

$9,460

$1,530 $620

$1,876

Series1 Series2

Total= $16,751

Photo Shoot

Website

Window Display

Vignette

Grand Opening Party