get noticed in a crowded digital world

Copyright © 2014 Neustar, Inc. All Rights Reserved

Getting Noticed in a Crowded Digital WorldDecember 12, 2014

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No matter who you are or what you do, these days, building a credible online brand is more important than ever before.

Whether you run a start-up in your basement, a small business, or a multi-billion-dollar corporation – you need a meaningful, memorable digital brand that tells people who you are and what you’re all about.

Why is building an online brand so important?

From a Commodity to a BrandBRAND:

“An entity that engenders an emotional connection with a consumer.”

Reference:• How Starbucks transformed coffee from a commodity into a $4 splurge

mailto:http://www.fastcompany.com/1777409/how-starbucks-transformed-coffee-commodity-4-splurge

What are they selling?

Safety

Style

Happiness

Athleticism

What are YOU selling?

Opportunity

Create a memorable brand

– Provide value to your Users or Customers• Offering more than a product: A partnership.• There are a lot of options out there – why your product?• Create community around the brand, give a home to an

existing community.

– Always innovate!• “If you aren’t eating, you are being eaten”

– Foster excitement to create other ambassadors for your brand

Copyright © 2014 Neustar, Inc. All Rights Reserved 9

Continue the brand excitement!

Inexpensive marketing tactics to build more excitement


Guerilla marketing examples Street Teams Giveaways in the park, subway or mall Social Media plan Facebook page & photos Stickers and Insta’ contests Much more!


Master your DOMAIN

Get noticedGet foundWIN!


4 Key Findings with Local Search

Local search drives sales for local businesses.

Different devices have different roles in local search.

GPS will play a key role in local search.

Top categories for local search differ by device.


1. Local search drives sales for local businesses.

‣Over ½ of all local searches end in a purchase, with nearly 80% for mobile searches.

‣Mobile phones have the highest conversion rate, with four out of five local searches ending in a purchase…BUT three out of four of those purchases take place in a bricks-and-mortar store.


2. Different devices have different roles in local search. ‣According to the survey, 63% of searchers

use multiple devices to find local businesses. In fact, a 79% of mobile phone users and 81 % of tablet owners use their devices in local search.

‣Mobile phone and tablet searches are driven by a need for information on the go.

‣More than half the consumers in this survey, 54%, stress the importance of mobile site design


3. GPS will play a key role in local search.‣The number of people with a Global

Positioning System (GPS) on their mobile phone rose 6% in 2013.

‣ GPS owners would like to see information ��such as hours of operation and special offers alongside maps and directions.


4. Top categories for local search differ by device.‣Restaurants are the most popular search for

smartphones, while shops lead the way for tablets.

‣51% of mobile searchers are looking for information on a specific business, product or service, with 4/5 of searches ending in a purchase I most within hours.


What this means…‣Brands & businesses get found

online (what service are YOU using to get found?)Local search drives sales

‣ Make sure customer businesses have a website Most local searches result in a physical location sale

‣ Mobile, mobile, mobile! Have responsive websites ready

India Web Traffic (by device)

We Are Social Research Project: July 2014

We live in a world of Infinite Possibility!


THANKS.

Ms. Crystal Peterson

Head of Channel Development, Registry Services

[email protected]

[m] +1.703.909.2204

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