1. 1. #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph Bunga Imba Group of Hotels EATOUT
2. 2. #Welcome Which Social Media Channels Should I use to promote my Business What Tools Should I use to maintain my sanity How do I get other team members to participate Creating Engaging Posts
3. 3. Getting People Talking
4. 4. The Secret To Success
5. 5. Passion Find Someone who has passion for that Channel
6. 6. Fun Have Fun Doing It
7. 7. GOOD Get Good At IT
8. 8. FOCUS Allocate Time Editorial Calendar
9. 9. PUSH The Boundaries physically, Mentally
10. 10. SERVE Have a Purpose Sell the Benefit NOT the PRODUCT
11. 11. SERVE / SHARE Have a Purpose Sell the Benefit NOT the PRODUCT Netiquette
12. 12. IDEAS Try out NEW Ideas become the leader in your sector CREATE CONTENT
13. 13. PERSIST Constantly re-evaluate your content check your engagement
14. 14. CRAP CRITICISM Internal & external Rejection Assholes Pressure
15. 15. Most Popular Social Media Channels Facebook Twitter Pintrest LinkedIn
16. 16. Facebook Facebook is the number one network for people all over the world to connect and share content. Brands use their Facebook PAGES to update their followers/fans on deals, Brands can also create targetted ad campaigns
17. 17. Facebook - Who's On Board 1.23 Billion each person spending about 15.8%of their total online time on Facebook Zimbabwean estimate 1.2 Million this is what I see when I target Zimbabwe as a country in Facebook
18. 18. Facebook - How Do I Get Started First of all Create a Page NOT a person Your customers don't want to be Friends with your brand Use the Image dimensions smartly Use an easy to learn design program to resize / crop images to make your page look good and consistent
19. 19. Twitter 140 Character Tweet Limit TEXT based posts are KING Links are often used to external sites
20. 20. Twitter Who's On Board Globally 650 Million Users Users in Zimbabwe 300 - 500K Twitter Users are more likely to be on their Mobile devices than on PC / Laptop
21. 21. Twitter HOW Do I Get Started Couple of things to learn : Hastags Retweets Mentions Direct Messages Remember that the lifespan of a tweet is really short Search for Keywords to help you understand the customer interactions
22. 22. LinkedIn Targetting Professional Connecting Business with Potential Partners Professional Hub for Networking KEY industries Tech Self Employed Creatives Consultants
23. 23. LinkedIn Who's On Board Older Well Educated and Established users They spend little time online The mobile App has recently increased the access times
24. 24. LinkedIn How Do I Get Started For a FREELANCER you can create powerful personal profile with lots of endorsements As a business set up an official Company Page Don'ts ***
25. 25. Pinterest Sharing and resharing of Visual Content Inspiration and Ideas I personally use for remodelling ideas at home
26. 26. Pinterest Who's On Board Majority Female Users Excellent for Home Decorators Cake's Chefs too
27. 27. Pinterest How do I Get Started Setup an account Post frequently Sharing Content and following other boards
28. 28. What Tools Should I Use Editorial Calendar is your First Weapon Sprout Social Tweetcaster Basecamp Inkscape & Gimp
29. 29. FRIDAY JOKES Share funny stories from work or just simple Jokes Images are great to create engagement
30. 30. MONDAY MOTIVATION! Sharing an inspirational quote Strive's Page The Thriller
31. 31. SPROUT SOCIAL Excellent for Team Collaboration Ability to Schedule multiple Channels Discovery Mode very good for analysis REPORTS great way to share progress with customers and Management
32. 32. TweetCaster Manage Multiple Accounts Mobile
33. 33. Basecamp Project Management Collaboration
34. 34. Inkscape & Gimp Inkscape Vector Based Photo Editing Phatch Resizing images & Watermarking