getting creative with qr codes: how to maximize conversions through color and effective placement
TRANSCRIPT
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Getting Creative with QR Codes: How to Maximize Conversions Through Color
and Effective Placement
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MEET THE QR CODEA Marketer’s Secret Weapon
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YEAR OF BIRTH - 1994What was happening in the world?
• Popular Movies
• Popular Music
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THE BIRTH OF THE QR CODEWhere did they come from?
• First designed for use in Japan’s automotive industry
• Invented by Denso Wave company to track the vehicle manufacturing process
• Because QR Codes are two-dimensional, they can hold several hundred times the amount of information that a traditional barcode can
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QR = “QUICK RESPONSE”The need for functionality.
• Upon scanning, you are immediately directed to a web page
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SCANNING APPLICATIONSCountless possibilities.
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A SOLUTION IN ACTIONA Marketer’s Secret Weapon
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SOLUTION IN ACTIONPoint and shoot.
• Scan the QR Code!
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CREATION AND DESIGNA Marketer’s Secret Weapon
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CREATION OPTIONSPlenty to choose from.
• A Google search will reveal countless QR Code generators.
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WHAT TO LOOK FOR IN A CREATORSome of the tell-tale signs of a good program.
• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-uploading capabilities?
• Measurement and tracking?
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QREATEANDTRACK.COMinterlinkONE’s QR Code solution.
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MORE THAN JUST URL’SDiversity in marketing strategy.
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SIMPLE VS. COMPLEXLess is more.
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SACRIFICE PIXELS FOR CREATIVITYNot all pixels are created equal.
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INSERT YOUR LOGOAdd branding to your Codes.
http://ilnk.me/QRLogo
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ADDING COLORBrighten up your QR Codes to set them apart.
• Contrast is key!
• Test, test, and test again.
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A DIFFERENT TYPE OF QR CODECatch the eye of the consumer.
• Tips on how to do this: http://ilnk.me/QRPattern
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A WORD OF CAUTION!Make sure you have plenty of padding.
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SUPER SIZE ME! QR Codes for buildings and billboards.
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SHRINK IT DOWNBig things come in small packages.
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CUSTOM QR CODESSet your pixels free.
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BEST PRACTICES FOR IMPLEMENTATION
A Marketer’s Secret Weapon
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SHORTEN YOUR URLMake it easy on yourself.
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PROVIDE CLEAR DIRECTIONSMake it easy on your audience.
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MOBILIZE YOUR CONTENTUnderstand your audience.
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MOBILIZE YOUR CONTENTWhat makes content mobile-friendly?
• Easy to read and click.
• Inquiry forms.
• Social integration.
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MOBILE NETWORKINGReaching consumers on the go.
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WHY WOULD YOU SCAN?Ask the question.
• Provide directions and a map.
• Click to call or click to SMS.
• To easily learn important details.
• To opt-in for more information.
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THE KEY TO SUCCESSTrack. Measure. Test.
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THE KEY TO SUCCESSTrack. Measure. Test.
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FREQUENTLY ASKED QUESTIONSA Marketer’s Secret Weapon
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HOW DO I MAKE MONEY?The biggest question of all.
• Custom QR Code design.
• Mobile website creation.
• Build their database!
• Reporting
• Multi-channel • i.e. PURL vs. QR vs. Email, etc.
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CREATE PERSONALIZED QR CODESBe the ultimate provider.
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BULK PURLS/QR CODESBe the ultimate provider.
QReateAndTrack.com
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HOW TO CREATE A MOBILE WEBSITEBe the ultimate provider.
• Custom code
• Third party services
• Mobile website building applications
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MOBILE CMSWhich product features to look for.
• Easily-built mobile websites
• Color-scheme pickers
• WYSIWYG editor
• Form builder
• Real-time reporting
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TEMPLATES FOR DIFFERENT NEEDSWhy reinvent the wheel?
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EASY TO USE ADMIN FEATURESSimplicity in operation.
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COLOR SCHEME / PICKER OPTIONSChoose wisely.
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MOBILE FORMSCapture your data.
• For surveys, inquiries, lead generation, registrations, etc.
• Specify response routing information for each form
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REMEMBER THE FUNDAMENTALSIt’s still marketing.
• Give a compelling reason to scan
• Know your audience
• Focus on the mobile experience
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DOWNLOAD QR CODE TOOL KITLet’s get started.
• TheQRCodeToolKit.com
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CONTACT ME! Let’s connect.
iFlyMobi.com
QR Code
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THANK YOU! Any questions?
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HOW CAN INTERLINKONE HELP?We aim to please.
• QreateAndTrack.com
• iFlyMobi.com
• Call us with questions!
• 978-694-9992