getting domain names for a steal
DESCRIPTION
Nathaniel Broughton covers ways to get and profit from domains that are not being used to their full potential in his session at the 2010 MarketSTL Conference in downtown Saint Louis MOTRANSCRIPT
NathanielBroughton
NathanielBroughton
How to Get a
Great Domain Name for a Steal
How to Get a
Great Domain Name for a Steal
@natebro@natebro
What You Will Learn:• How to “manage” domains for a new
or existing business.• How to find great domain names that
aren’t owned by domainers.• How domains are like real estate.
@natebro
@natebro
Give me your divided attention!
1 rule: Tweet at me
@natebro
@natebro
“Manage” Domains for Your Business
Control the traffic aroundYour BrandYour Product Category
Own .org, .netOwn “sucks” “reviews” “scams” etcGoogle Suggest as a Guide
@natebro“Manage” Domains for Your Business
Own Your Product Category or -ies
* Control the conversation.* This is good offense and defense.
What type of site is it? Talk to the owner NOW!
@natebro“Manage” Domains for Your Business
* Similar kw’s and exact matches.* Brand + Social sites du jour. Ex: twitter.com/antiquedealer* Monitor the conversation.This is Online Rep Management.
@natebro“Manage” Domains for Your Business
What should I do with all these domains?* Park ‘em.* 301 redirect to page on your site.* Host them as a 3rd Party, “review”.* Don’t expect to own a SERP with this tactic.* Use them to stay warm at night
@natebro“Manage” Domains for Your Business
What I just taught you was this:1.Control the conversation.2.Look at Google Suggest for kw combos.3.Own your product category domains.4.This is good offense and defense.
@natebro
Find a “Great” Domain Name
Important for: * Existing Businesses * Startups
@natebroFinding a Great Domain Name
A “Great’ domain name is . . . * Exact match for high-traffic keywords.* Usually they are a ‘.com’* Already ranking, has links.* As old as possible.* In a niche that makes money.* Instant authority.
@natebroFinding a Great Domain Name
A “Great’ domain name is . . . Not owned by a domainer.
How to find one?Look down in the SERPs.Look for old copyrights.Keyword tools.Maybe on auction sites.
@natebroFinding a Great Domain Name
Making Contact can be a Hurdle
http://whois.domaintools.com/domain.com
Phone? Email? Mail a letter?
HIRE A STALKER?
@natebroFinding a Great Domain Name
Subject: Owner Name, Domain.com
Dr. Forster,
My name is Nathaniel Broughton and I am located in St. Louis, Missouri. I see you are the owner of the domain name BackPain.com and I am writing to ask if it is for sale? I saw a few pages on there today which hadn’t been updated in a number of years. If it is for sale, I can offer $10,000 for the domain name. I can only make this offer good for 5 days; otherwise I will need to move onto the other domain names on my list. I do like BackPain.com and hope we can come to agreement on it. Thank you for your time and consideration and I hope to hear back from you. Best Regards, -Nathaniel Broughton [email protected]
@natebroFinding a Great Domain Name
Valuation. Big question.
How much can you afford?What’s the ‘market’ like?
A domain is worth what someonewill pay for it.
@natebroFinding a Great Domain Name
Remember to ask –
* Why are you buying this?
@natebroFinding a Great Domain Name
What I just taught you was this:1.A “great” domain name has strong kw’s.2.Not owned by a domainer, 99% rule.3.Own your product category domains.4.A domain is worth what someone pays.
@natebroDomains are like Real Estate
* Appreciable assets.* Have inherent value. Ex: Ones we’ve sold.* .com TLD has held strong* Invest in something you can control.
@natebro
Local domains.Network of domains vs one main domain.
Link tricks.Networking.
Additional Topics of Interest
[email protected]@natebrowww.nathanielbroughton.com