getting heard in an ever louder world
TRANSCRIPT
Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
CharityComms Social Media Conference
21st March 2012
Getting heard
in an ever
louder world.
Hello
Charlotte Beckett, Head of Digital, The Good Agency
@londoncharlotte
@thegoodagency
#goodsocial
Just how noisy is it out there?
The noisiest of them all
As with all good conversations …
Who are we listening to?
What do we trust?
• Trust in traditional media is up 10%
• In online sources (all channels) is up 18%
• In social media is up 75%
Who do we trust?
• An academic or expert - 68% (down 2%)
• A person like ourselves - 65% (up 12% from last year)
• A regular employee - 50% (up 16%)
• An NGO representative - 50% (up 3%)
• A government official - 29% (down 14%)
Collaborating
Be a chorus
2,205 comments - what did VW say?
And keep talking
Tell stories by all means
But it doesn’t stop there …
Making an event of it
• Red carpet interviewers sourced
questions over Twitter
• Exclusive backstage filmed
content
• Two live bloggers at the event
• Livestreaming on oscar.com
• Real time mobile updates
• 3.8 million social interactions
during the live show
• Up 300% from 2011
Adapt & learn
Your audience may not be who you think
Not just doing social, being social
Being heard is about …
• listening
• putting people before platforms
• matching stories to mediums
• being simple & clear
• being yourself
• speaking as a chorus
• targeting the right people
• integration
• making an event of it
• making, measuring, learning
It’s about turning supporters into team mates
It’s all in the mix
Let’s get social
• Over to you …