getting social with the people that matter
DESCRIPTION
A presentation on social media use by journalists and ongoing experiments at revenue generation.TRANSCRIPT
“I’Q E NSurREPMst ... KIt QI Sut SJ LIrI!”
"Secretive power loathes journalists who do their job, who push back screens, peer behind façades, lift rocks.“
J. Pilger (2005)
“IJ ySu LEvI E TwMttIr strEtIKy tLIR Mt’s TrSFEFPy sL*t.”
Twitter use has to be genuine not strategic
- Mt’s PMOI LEvMRK E strEtIKy JSr tEPOMRK
Krishnan Guru-Murthy (@krishgm)
Channel 4 news
What am I thinking? What do I want to know?
TruI TStIRtMEP SJ sSGMEP RItwSrOs: “TS answer questionsand satisfy curiosity.”
“AGt SJ IxTPSrEtMSR ERH PIErRMRK, RSt SJ sIErGLMRK ERH JMRHMRK.”
@andrewhaeg
http://is.gd/8vAJm
‘EXPLORE’ ‘DISCOVER’
@stevebuttry
http://bit.ly/bh7w2I
“HSw HS I KIt JSPPSwIH Fy tLI ‘rMKLt TISTPI’?”
Patience...
Conversation...
Retweets...
Search terms...
Sponsored Tweeting...
Source [Poynter] http://bit.ly/bQfeak
£190 / dayTwo Tweets / day
£££
£££
IRGSrTSrEtMRK TwMttIr JIIH SJ TMQIs’ ‘QSst-TwIItIH’ topic-specific articles into advertisement
(Health company advertises around most-Tweeter health NYT articles)
Source [Poynter] http://bit.ly/bQfeak
Not being afraid to try new things...
“Is Mt rIEPPy MQTSrtERt?”
Autumn 2009371 US journalists
47% more that 20 years experienceSource: http://bit.ly/cTTAaH
iWhat are you thinking?
http://www.slideshare.net/joshhalliday