getting started in social media

Getting Started with Social Media

Presented byVirtual Options Coaching & Training

© 2012 Virtual Options LLC Proprietary Information All Rights Reserved

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“George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.”

Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement.

Brian Solis, Sociologist and Published Author

Social media is the use of technology combined with social interaction to create or co-create value.

It’s a conversation.

Fish Where the Fish Are


When we were in school, getting an “F” was a

bad thing

In Social Media, it’s all about the three F’s:

Friends, Fans and Followers

By the Numbers

As of 2012 there are 840 million active Facebook users

48% of 18-34 year olds check Facebook when they wake up

35+ year olds represent over 30% of the Facebook userbase

71.2% of the US web audience is on Facebook

57% of people talk more online than they do in real life

48% of young Americans find out about news through Facebook


Facebook average user figures & facts:

has 130 friends on the site sends 8 friend requests per month visits the site 40 times per month spends an 23 minutes on each visit is connected to 80 community pages,

groups and events creates 90 pieces of content each month

Facebook

Personal/Profile Page

Represent real people Limited to 5,000 friends Personal use You control who is

confirmed or ignored as a friend

Facebook can shut down your profile if in violation

Fan/Business Page

Visible to everyone on the Internet by default

Represent entities: Only the official representatives of a public figure, business or organization

Unlimited Fans

Your Facebook Profile

Your profile is the starting point for Facebook. Think of it as your front door.

Facebook Friends

Be Selective.


What can you do on a profile page?

You’re putting your “Face” on Facebook. The personal side of the professional*** Posting updates in your life makes it easy

for you to connect with your friends! You’re posting your status updates, videos,

pictures, sending messages, writing on walls, and socializing within Facebook.


Your Facebook Page


Where to go to set up your fan page!

Your Fan Page or Business Page can be set up here.

http://www.facebook.com/pages


Creating Your Fan Page

Create a Page


Vanity URL

Register your own unique username (sometimes called a “vanity URL”) for your Facebook page at

http://facebook.com/username


Virtual Options Pagehttp://www.fb.me/virtualoptions


What can you do on a Fan Page?

Post business information: events, videos, photos, specials, promos

Encourage your fans to ‘like’ you Post testimonials Help spread the word about your business

stories

I n f o r m E d u c a t e E n t e r t a i n


Why Facebook Fan Pages

Get your business to show up high in search engine positions as Facebook is a very popular website

Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at

Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page


What you need to know about Fan pages

You need to have an account on Facebook in order to create a Facebook page.

Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.

You can have an unlimited number of Facebook pages.



You can have an unlimited number of fans (Facebook users who “Like” your page).

Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.

All content posted on your Facebook page gets indexed on Google.

You can target your posts by location and language.



You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.

You can add additional admins (highly recommended).

All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).

Remember if…

COMMON MISTAKES WHEN BUILDING A FAN

PAGE


Top Common Mistakes Business Make

Create a Profile or personal page for their business instead of a fan/business page

Using a business logo as a profile picture Looking at Facebook as a “selling” tool vs. a

relationship building tool Getting a fan/business page without a clear

goal in mind Not maintaining a consistent

“posting”schedule

Let’s Get Started..

Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties

What You Need..

From your NotesChecklist

Get Messy!

Play with Profiles ..


Reminders For Building Your Fan Page

Be clear on the primary purpose is for your Facebook page.

Examples: raising brand awareness enhancing customer service building your email list driving traffic back to your blog or website building community

Social Media Profile: Linkedin

Fans Fr iends Fo l l owers

What is LinkedIn

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. .

Linkedin homepage: Your Dashboard

What to do on LinkedIn

Manage your information that’s publicly available about you Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsDiscover inside connections that can help you land jobs and close dealsGain new insights from discussions with like-minded professionals in private group settings

Building Your Linkedin Profile Page

LinkedIn Public Profile

About Public Profiles…BTW

This.

Not This.

This, maybe..

LinkedIn Company Profile

http://www.linkedin.com/companies

Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

Developing Your Linkedin Profile

Linkedin Public Profile

Linkedin Company Profile

Best Practices for

• Never ask someone to join you if you not prepared to endorse their work

• Never** respond to a request to join someone's network unless you know them

Things to remember in any social networking community:

• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations

ProspectingInfluencing Through Your Network Statistics

Prospecting

Use your existing connections to find who you’d like to be introduced and connected to.

Leveraging Your Network

Use your existing connections to find who you’d like to be introduced and connected to.

Or as we like to call it..

Leveraging Your Network

Link to profile and area to request an introduction.

Your Network By Region, Industry

All hyperlinked areas filters by region and industry area

Your Network By Region, Industry

Fastest Growth

How you are connectedHow you will be introduced

Network Statistics

Be unreasonablePut yourself out thereBe more interested than interesting

Google+ Profiles & Pages


Google+ Profiles & Pages

Expected to hit 400 million users by the end of 2012.

40 million users to date Google+ is the search giant’s latest

attempt to create a social network that rivals Facebook.

Google launched Google+ on June 28, 2011 with a private beta.


Google+ Network

The social network is a collection of different social products. These features include: Stream (a newsfeed) Sparks (a recommendation engine) Hangouts (a video chat service) Circles (a friend management

service) Games and Photos.


Getting Started

Google+ Profiles

Filling in the Profile


Pro

file

Op

tio

ns


CirclesThe Google+ Circles screen allows you to drag-and-

drop your friends into different friend categories


Drag & Drop Friends into CirclesWhen you drag a friend over a circle,

the circle expands.


Google+ CirclesThis is the message you'll receive the first time you add

somebody to a circle.


Inside Your CirclesClicking on a circle lets you look at all the members of that group, as well as change things such as the

membership and the name of the circle.


Playing with Circles


Google+ Streams


Google+ Mobile


Google+ SparksGoogle+ Sparks is Google's content recommendation and discovery engine. Users can search different topics and find relevant articles, videos and photos. Users can

then share that content with their friends.


Google+ HangoutsGoogle+ has a unique video chat feature called Hangouts, which lets you chat

with up to 10 people at the same time.


Google+ Pages for Business


Create a Page


Google+ for Pages

Pick a CategoryYou now have to select which category your business fits into. The categories are as follows:Local Business or Place Suitable for: hotels, restaurants, places, stores, servicesProduct or Brand Suitable for: apparel, cars, electronics, financial servicesCompany, Institution or Organization Suitable for: companies, institutions, organizations, non-

profitsArts, Entertainments or Sports Suitable for: films, TV, music, books, sports, showsOther Suitable if your business doesn't fit into another category


Adding Your Information


Tagline & Photo


Sharing Your Google+ Page


Your Organization on Google+


Five Ways to Use Google+

Share content with the right audience Segment your audience through the use

of Google+ circles. Circles are how you’re able to “organize”

the people that you choose to invite into your network.

You can create as many circles and label them whatever you’d like [Customers, Vendors, Friends, etc]


Host a Hangout Hangouts allows you to do

is have a video chat with up to nine of your friends, colleagues or customers.

Hangouts can be used to talk to remote employees, hold business calls, answer customer support questions face-to-face, have events or even record presentations that you can use later.


Create Saved Keyword Searches

Google is still a search engine. Google users can search Google+ based on

keyword, brand terms or anything else they may be interested in.

By doing a search for [YOUR BUSINESS], I’m able to easily find everyone who has been talking about YOUR BUSINESS or who has shared blog content.

Create saved searches for brand terms, industry keywords, hot topics or anything else.


See how your content spreads

Create content to share with your audience with the hope that they’ll like it enough to share it with theirs.

By clicking to the right of any Google+ post (yours or someone else’s), you’ll see a link to view ripples.

Once you select that link, Google will populate a graph so that you can watch, in real motion, how your content was shared, what was said by whom, and what circles it became part of.


.Create a business page

Create a Google+ business page Post relevant blog posts Promote your own content Poll your audience Share company photos Post(appropriate) videos

Posting Tips

Facebook LinkedinGoogle+


Posting Tips

Be Strategic, not just experiment

Post with Purpose (Inform, Educate,

Entertain)

Post like a friend, not like a brand

Use good content to drive conversation


Facebook Fan Page Posting Tips

• Show your personality• Remember its about the conversation – DON’T

sell• Find ways to inform, educate and entertain • Update your fan page at least 3x*** times a

week• Listen – if your fans ask a question, answer it. If

they have a complaint, respond to their concerns and do it all in a timely manner

• Share your news with your fans – the sooner, the better. Let them be the first to know!


Keep it Fresh

Assign an employee to create and manage your company’s Facebook Page

Post new information, photos and videos regularly.


Kittens & Breakfast

Think of Facebook as a community where you can participate and add genuine value.


Respond to messages and questions within 24 hours.

Myth:“If I build it, they will come.”

Develop a strategy to attract fans


“It’s the Indian… not

the arrow”

Note: Dawn’s attempt at pun humor


Is it measured

like this?

SOCIAL MEDIA AGGREGATORS

CONNECTING IT ALL TOGETHER

96

What is Next?

How to Move Forward from

here..

www.Facebook.com/virtualoptions

Hootsuite

DIGITAL MEDIA RECAP

Lots of Social Networks• Foundation: Start

Small (Facebook, Linkedin, Google+, Twitter)

• Build Deliberately. Think of it a layer cake.

• Be Consistent in what and when you post. Get on a schedule.

Social Media Layer Cake

Questions??

getting started in social media

Education

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