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Getting Started Session9th June 2010

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Today

:: Introduction and house keeping

:: What help is on offer

:: Key messages – what the point of a web site?Evaluating a site…

:: Peer site evaluations

:: Online vs. off line, integrating the site in your business

:: eMaturity

:: eBusiness plan

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Help and support

eBusiness Champions only

:: WordTracker tools

:: Video

:: Drop-in sessions Thursdays, book you session

:: One-to-one support

:: Telephone support

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What is the point of a website?

:: Page views is vanity

:: Clicks are sanity

:: Transactions are king

Charles Arthur from The Guardian

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How to achieve this?

In order to do so you need traffic and conversions, which you get via

Good SEO and good linier paths!

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Susan’s 5 Ss

:: Stupid 

:: Selfish 

:: Sceptical 

:: Stubborn 

:: Stuck

Susan Hallam, The Internet Conference

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Increase conversions via

:: Clear proposition

:: Strong call to action

:: Signals that build trust

:: Great copy (an area where most fall short!)

:: Customer journey through your site (we call this linear path!)

:: Quick loading time (higher speed is directly linked with higher conversion)

Susan Hallam, The Internet Conference

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We typically evaluate a site by

:: Search

:: Content

:: Social Media

:: Web site goals

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Peer site evaluations

It all about your sites, and how the users perceive them.Site Title : _________________________________________________ Site Address : ________________________________________________

1. What is the first element you notice on the homepage?

_______________________________________________________________________________________________________________________________

2. From your initial glance at the homepage, what do you think this company does or sells? _______________________________________________________________________________________________________________________________

3. Do you feel that this company’s website portrays a professional approach to business? Would you be confident in dealing with them? Why or why not? _______________________________________________________________________________________________________________________________

4. Do you feel it is easy to use the website? Explain. (e.g. is the navigation what you expect, does the content explain itself fully etc.) _______________________________________________________________________________________________________________________________

5. It is obvious what the goal of the site is/which actions the site wants you to take. (e.g buy some now online, request a quote, sign up for something)_______________________________________________________________________________________________________________________________

6. Are there any features of the website that you feel are missing or that should be removed? What are they and why? _______________________________________________________________________________________________________________________________

7. If you do a quick search in Google can you easily find the web site? Try both the company name and another more generic phrase relevant to the business. (For example if it is a hairdressers in Beeston try “Hairdressers in Beeston”)

Result of searching for the company name:____________________________________________________________________________________________

Which other phrase did you try: _____________________________________________________________________________________________________

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Online vs. off line, integrating the site in your business.

:: Always remember the web site should be integrated to your business:: Web should match offline activities:: Staff should know the web site:: Work with purchasing, good deals to shift quickly?

:: The website is only one part of the Marketing Mix.

:: We only talk to you about the website, it’s up to you to integrate it with your overall business plan.

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eMaturity

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Log in to your account

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eBusiness Plan

Starting it today, but you will build with the action point along the way after each event…

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Questions?

Don’t forget next event is on the 1st of July