getting started with facebook without sharing pictures of what you had for lunch
TRANSCRIPT
Getting Started with Facebook
Without Sharing Pictures Of What You Had For Lunch.
Today’s Agenda
• Why use Facebook?
• How to properly structure your Facebook Campaign
• Setting up our accounts
• Where do you get content from?
• How do you effectively monitor your Facebook account?
Our Customers Are Social
Why is Facebook Important
• Generate New Leads
• Network with Referral Partners for stronger relationships and more Referrals
• Close more of your existing prospects
• Generate more client referrals
• Establish more repeat business
• Creating stronger long term relationships
Big Business Has Caught On To Social Marketing
• 66% of companies on the Fortune 500 are now on Facebook. 8% growth last year
Your Customers Are Using Social Media
In A Really Big Way
What Does This Mean?
• Over Half of Your Customers Can Refer Your Business To Their Friends Using Facebook!
What Does This Look Like?
• You do 1 deal a week = 4 deals a month
• In 1 Year you have access to 48 Testimonials
• Each Referral You Get Is Directly Delivered to an Average of 190 People that Know, Like and Trust the SOURCE of the Referral
• Lets say only 50% refer you on Facebook
• What is your “Social Referral Base?”
One Of The Massive Benefits Of Social Media
• 24 Testimonials
• 150 friends per Testimonial
• 3,600 Online Referrals for your business.
Our Market Has Shifted From Push To Pull
The Massive Tipping Point
• Our culture, for the first time ever in human history, can access local personal reviews from people they know, at the exact time they are making their purchase.
In Today’s Digital World We Need To Be Selling Socially!
• Creating a Strong Community around your brand
• Your strong connection and accessibility helps you close more Leads into Loans
• Bonding with your audience turning leads into prospect and then fans
• Fostering Learning and Answering Questions
• Educating and Engaging your prospects and customers
How Do You Structure Your Account?
• Personal Facebook Page - For your friends.
• Facebook Business Page - For your Customers
• Lead Generation Business Pages - For your Leads, Prospects and Referral Sources
Personal Facebook Page
Business Facebook Page
Lead Generation Facebook Page
The Mortgage Mountain
The New Sales Funnel
• Our Customers are 2 to 3 months away from closing! How do we keep them close and make sure they don’t shop rates or look for help elsewhere?
The Mortgage Mountain
Let’s Get Started!
Building your Facebook Presence
Getting Started
• DO NOT Find Your Friends
Profile Information
• Create Your Profile Information
• Share what you are comfortable with. Leave the rest.
Create or Upload Your Profile Photo
Verify Your Account
• Check Your Email and Click the Link
Set The Ever Important Privacy Settings
Privacy Settings
Managing Your Personal Database
• It’s Brainstorming Time!
• Real Friends and Family These remain your Friends on Facebook
• Acquaintances Acquaintances
• Custom Lists
• Colleagues
• Lenders and BDM’s
• Referral Partners - Realtors, Lawyers, Appraisers, Financial Planners,
• Coaches and Trainers
• Wish List
• Employees
Creating Your Custom Lists
Creating Your Custom List
Custom Lists
• Name Your List and Describe Your Members
Custom Lists
• Now Rinse and Repeat For Each List That You Are Going To Target
Now You Can Give The Right Message To The Right Market At The Right Time!
Posting Links
Posting Links
What Is The Like?
• When you “Like” Something That Company / Persons updates will now show up in your news feed.
Let’s Start To “Like” Some Pages
Finding Shareable Content
How To Share With Your Followers
• Anytime you see interesting content on Facebook you can Share it.
Time To Start Building Your Profile
• Facebook Cover Image
Facebook Image Sizes
Profile Photo Size
Facebook Images
• Use your own photos
• Powerpoint Slides
• www.99designs.com
• www.fiverr.com
• www.tenerr.com
Your Personal Profile Is Now Complete!
• Adding your database
What do I post?
• Photos
• Interesting
• Funny
• Infographics
What Do I Post?
• Fill in the blanks and questions
What Do I Post?
• Questions
What Do I Post?
• Quotes
• Funny
• Motivational
• Puzzling
What Do I Post
• Testimonials!
• Stories of Transformation
• Deal Scenarios
• Did you know...
• The benefits of using a Mortgage Broker
Seriously. This Works. You Just Have To Do It.
Q & A
• How often should I post?
• How can I best integrate social media into my daily routine?
• What is the best app to use to manage all my social media to make it less time consuming?
• How do I keep my personal social media separate from my business?
Facebook Business Page
• Allow you to be 100% business
• Gives you access to run ads in your local market
• Gives you access to insights
• Allows you to create “Tabs” for direct lead generation
• Let’s you schedule content to be delivered
• Shows up in search for your keywords
I would like to take this opportunity to offer to help you succeed with your online marketing.
My team and I would love to help you build and manage these marketing systems for your business.
Request a free15 Minute Telephone Marketing Consultation with Chris Johnstone by emailing [email protected]
In just 15 minutes we will analyze your existing marketing, identify the greatest growth opportunity for you and then set a plan to get you there.
If one of my done for you services will help, great!
If not, that’s totally ok... Just expect me to ask you for a referral.
To Your Success,
Chris Johstone
Feeling overwhelmed?
P.S - Don’t forget to share this with your friends. We’re all in this together.