PHOTOGRAPHY IS THE LIFEBLOOD OF OUR BRAND. WE HAVE PUT TOGETHER A DOCUMENT OF CONCEPTS AND GUIDELINES TO INSPIRE AND HELP YOU CAPTURE THE BRAND ACCURATELY. THIS IS YOUR HOLY SCRIPTURE. USE IT WISELY.

PHOTONEST 2015

WHAT IS THE YACHT WEEK?

JOIN YOUR CLOSEST FRIENDS IN MAGNIFICENT LOCATIONS, CREATING UNFORGETABLE MOMENTS.

SHARED EXPERIENCE.

THE YACHT WEEK MIXES LIKE-MINDED PEOPLE FROM ALL OVER THE WORLD IN A WEEK WHERE FRIENDSHIPS ARE FORGED, IDEAS SHARED AND MEMORIES CREATED.

SAILING. PARTIES.EMOTION.

CANNOT BE EXPLAINED. MUST BE EXPERIENCED.

FEELING. STATE OF BEING.

INSIDER TIPS.THINGS TO CONSIDER AT ALL TIMES WHEN SHOOTING ON THE YACHT WEEK.

1FILTERING SCALE WHEN CHOOSING A CREW TO SAIL WITH – ON-BRAND CUSTOMERS. Stylish & Cool.

– SHOOT NATIONALITIES THAT ARE UNDERPERFORMING IN SALES.

French, Swedish, German, Asian, South American. Make sure there is cultural diversity in the crews you choose to sail with.

NO NOES.Americans and Australian.

– BALANCED RATIO BETWEEN GUYS AND GIRLS.

1FILTERING SCALE WHEN CHOOSING A CREW TO SAIL WITH

As a photographer on TYW you won’t have a team of stylists and art directors with you so it is vital you pick up on (mainly remove) the uneccesary objects in order to have a clean set.Some things just can’t be fixed in Photoshop and it will save you a lot of effort in the long run if you look for everything while you’re shooting.And remember...clean yachtliness is next to godliness.

WATCH OUT FOR...• Distasteful clothing• Beer cans• Hanging fenders• Cigarettes• Clothes/towels drying• Rubbish

2 THE DEVIL IS IN THE DETAIL2 THE DEVIL IS IN THE DETAIL

Our principal use of images is web formats and social media in which LANDSCAPE imagery is king. This is not a fashion show (debatable) and/or the primary use of our images is not for editorial use, so please try and keep your frame landscape when possible. Leave space for space.

COMPOSITION, COMPOSITION,COMPOSITIONCOMPOSITION, COMPOSITION,COMPOSITION33

COMMUNICATION IS KEY

VARIETY IS THE SPICE OF LIFE

REST WHEN YOU CAN

COMMUNICATION IS KEY

VARIETY IS THE SPICE OF LIFE

REST WHEN YOU CAN

The more relaxed your crew is, the easier it is to capture more evoking images with real emotion.

Sail with a different crew every day to capture variety and interact with more guests.

Don’t exert yourself too much in the beginning of the week! You’ll regret it if on the last two days you can’t keep your eyes open.

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MOMENTS_SPONTANEITY

FRIENDSHIP

FUN

CONCEPTS TO CAPTURE

SENSORYIMMERSION

POINT OF VIEW

HUMAN TOUCH

CONCEPTS TO CAPTURE

LIFESTYLE

HEALTH

NATURE

CONCEPTS TO CAPTURE

PARTIES ON YACHTS

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DESTINATION SPECIFIC ACTIVITIES & VENUES

SKIPPERS WITH GUESTS

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HOSTESSES IN UNIFORM

MIXED CREWS ON YACHTS

EDITORIAL COOL BOYS

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REGATTA

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FLOTILLA SAILING

APPARELMISSING IMAGES

WHAT NOT TO SHOOT

OVERCROWDED YACHTSTASTELESSNESSCHAMPAGNE SPRAYING

NUDITYBLURRY

WHAT WE EXPECT FROM YOUThe schedule will change from day to day depending on the days location.

The Event Manager will have a morning meeting at all locations where you will have the chance to learn about the itinerary for the day. This will be around 9am and you should not miss it. The meeting will give you a good overview on when you can hang out and rest and when to be ready to slide off to your next adventure.

NAMING STRUCTURE FOR IMAGESPlease name your images on export the following way: TYW + destination + week number + your name + 3 digit numbering. E.g.TYW_ Croatia_w24_Name_Surname_001.jpg

STAR RATINGWe use the stars to describe how good a picture is depending on the instructions above (figure 1).

DELIVERABLES DURING THE EVENTFor social media updates, we require 5 photos per day to be sent to photo@theyachtweek.com. The deadline for these images is 9am the following day.

Format: unwatermarked JPEGs with the long side of the image at 2048px minimum.

Send your watermark seperately.

Remember to edit your photos daily. The more you do during the event, the less you will have to do at the end.

Not used...

Pictures that will not be used on Facebook, but are good enough for keeping

Typical Facebook pictures (about 100-200/week)

Great pictures - can be used for the webpage (about 20/week)

Your best pictures - can be used for large advertising purposes (1-5/week)

figure 1

DELIVERABLES AFTER THE EVENTWe require minimum 200 photos from your week of shooting. The deadline for these images is 12 o’clock noon (lunch time) the day after the event (usually Sunday).

1. Please submit edited images ready for Facebook upload i.e. in .jpg format, with the long side of the image at 2048px minimum. Also include all the RAW images of the edited photos as well.

2. Please also submit a watermark or website logo in .png format which we will add afterwards.

WATERMARKDo not watermark your pictures. The Yacht Week staff will make sure they are correctly watermarked.

HI-RES EXPORTAlways export the pictures with the following settings:

Size: 2048px x 2048pxResolution: 300 dpiFormat: jpg

FACEBOOK EXPORTAlways export the pictures with the following settings:Size: 2048px x 2048pxResolution: 72 dpiFormat: jpgQuality (compression): 80

DO NOT CHANGE THE FILES NAME.Make sure you add metadata to your images containing your name so that they can be credited accordingly.

PICTURE DELIVERIES5-10 Facebook ready pictures without watermark should be delivered. The full delivery must include all your JPG pictures without watermark as stated on the previous page.

Day 1 (Friday) Welcome/Briefing

Day 2 (Saturday) Briefing/Starttowork

Day 3 (Sunday) Delivery 1

Day 4 (Monday) Delivery 2

Day 5 (Tuesday) Delivery 3

Day 6 (Wednesday) Delivery 4

Day 7 (Thursday) Delivery 5

Day 8 (Friday) Delivery 6

Day 9 (Saturday) Delivery 7

Day 11 (Monday) Full Delivery

WETRANSFERThe pictures are to be uploaded to Facebook by the Media Manager. Wetransfer is easy to use, free and a veryfastserviceforsendingfilesupto 2GB. A batch should not be bigger than 200 MB.