getting started with linkedin
TRANSCRIPT
Presented by
Katherine Chalmers
Getting Started with LinkedIn
Agenda
• What is LinkedIn?• What you can do with LinkedIn• Getting started• Most common questions• Power user secrets
Quick Overview
What is LinkedIn?
What is LinkedIn?
Leading social media community for business professionals
Who’s on LinkedIn
Source: Linkedin.com
200+ countries20 languages
Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment
Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment
Who’s on LinkedIn
Source: Sprout Social
Market Share by Population Segment
LinkedIn: Business Search
• 5 billion professionally oriented searches
• 25 million profile views per day
• 400K unique domains use LinkedIn share button
Source: QuickSprout, Linkedin, BusinessInsider, Work it Daily (image)
How LinkedIn Makes Money
Source: Linkedin.com
Key features you’ll enjoy
What can you do on LinkedIn?
LinkedIn isn’t a place to dump a snapshot of where you’ve been. It’s an opportunity to stay connected to people, and to demonstrate where you are now, and where you plan to go next.
- Chris Brogan
The story of your professional future
Professional Profile
Connect with Colleagues
Research People & Companies
Find Job Opportunities
Get Foundby Recruiters
Interact with Experts
Share Content
Measure Reach
Share ExpertiseSlideshare.net
Build SkillsLynda.com
FavoriteFeatures
Source: Wayne Breitbarth, Forbes
LinkedIn for Companies• Recruiting• Corporate branding• Content promotion
– Posts, sponsored updates• Sales networking• Build community
Profile + connections + engagement
Getting Started
Sign up
The free plan is fine
Don’t add connectionsfrom your email until
your profile is ready
Set up Your Profile
Experience
Skills
More Info
Public Profile
Account Settings
Privacy Settings
CommunicationSettings
Add Connections
Join Groups
Share Content
Apply for Jobs
The answers are unique to your goals
Most Common Questions
Most Common Questions
• Whom should I connect to?• What should I put on my profile?• What if I don’t want anyone to see my
profile or connections?• How do I keep my boss from knowing I’m
updating my LinkedIn profile?• What if I messed up my profile?• How do I get recommendations?
Non-obvious ways to leverage LinkedIn
Power User Secrets
10 Ways to Use LinkedIn
1. Increase your visibility2. Increase your connectability3. Improve your Google PageRank4. Enhance your search engine results5. Perform blind, “reverse,” and company
reference checks6. Increase the relevancy of your job search
Source: http://blog.guykawasaki.com/
Guy Kawasaki
10 Ways to Use LinkedIn
7. Make your interviewer go smoother8. Gauge the health of a company9. Gauge the health of an industry10. Track startups (use angel.co now)11. Ask for advice12. Integrate into a new job13. Scope out the competition
Guy Kawasaki
Source: http://blog.guykawasaki.com/
Get Noticed
ContactKatherine Chalmers@[email protected]
Download this presentation at:www.velocitymarketing.com/linkedin