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Getting the Most of Your Facebook Pages

Sonja FuchsWeb Technology Specialist

NDSU Agriculture Communications

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Use a Facebook Page, NOT a Facebook (Individual) Profile

1. Having an individual profile page for your county/REC/department violates Facebook Policy. Get a Facebook Page instead

2. Your Facebook presence will disappear if your staff does

3. Get analytics- who’s visiting your page, popular posts and when is the best time to post

Check out more reasons from National eXtension’s Social

Media Expert, Anne Adrian

http://blog.anneadrian.com/search/label/Facebook

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Tour the Admin Panel

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Facebook Page Home

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Facebook Profile Photo

Cover Photo- 815 x 315 pixels- General one here

Profile Picture- 180 x 180 pixels- Dave Haasser in Ag Commcan create a branded one

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Facebook Profile & Milestones

PRC 5 Page is a good example of giving your “About” information.

You can also use Milestones- major events, awards, etc. that help tell your story. Some examples are found here

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Build Your Audience

1. Three Options in Facebook to build your audience2. Also, be sure to “advertise” your page on all your marketing materials3. Add a Facebook “Like” widget to your website. Check out the

CCV example. Instructions to add a Facebook portlet to your website here

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Content is King - What Do You Want to Share?

• Status – link to your thoughts and resources. Try to include a link or photo or video.

• Photo or video – Free photo resources here– Link to the Extension YouTube channel– Event, Milestone or Question (poll)

Tips: - Clean up URLs/sites you link to- just paste the link and then delete it once the thumbnail appears - Schedule a post – instructions here - Mark your location if relevant

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Writer’s/Sharer’s Block?What Should I Say?

• Always make sure it’s relevant!

• Subjects could include: – New employee or retiree, staff spotlight or employment anniversary– Linking to a new publication on NDSU.edu– An award or honor – Timely information (i.e. fall gardening tips now!)– Ties to local, regional or national stories– Link to any updates on your website, press releases and media

mentions– Sharing valuable information from your News Feed– Just for Fun

• Sign your posts – gives credibility and personality

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More Resources

• Getting Started with Facebook Pages• Video: How to Engage with other Facebook

Pages as a Page• Like Us! NDSU Ag Comm Web Services page• eXtension Network Literacy tips for Facebook

found here• Web Technology Specialists: Sonja Fuchs or

Bob Bertsch

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