getting the public on our side
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Getting the Public on our Side. Public Speaking for ATU Leaders Patricia Westwater July 18, 2014. Agenda. Introductions; goals & ground rules Overview of communications fundamentals Presenting to groups Lunch Practice presenting to groups Adjourn. Goals of this workshop. - PowerPoint PPT PresentationTRANSCRIPT
Getting the Public on our SidePublic Speaking for ATU Leaders
Patricia WestwaterJuly 18, 2014
Agenda
Introductions; goals & ground rules
Overview of communications fundamentals
Presenting to groups
Lunch
Practice presenting to groups
Adjourn
Goals of this workshop
Understand different audiences we need to reach
Understand key message points for the public
Learn best practices for speaking to groups
Gain awareness of personal strengths and challenges when speaking to groups
Introductions in small groups
Your name & where you are from
How you got involved in the labor movement
Someone who has inspired you
Ground rules
Respect one another
Listen to one another
Support one another
Turn cell phones off or put them away
Top Tips for Union Communicators
1. Have a clear goal
2. Identify your key stakeholders (audiences)
3. Know your audiences
4. Craft persuasive messages
5. Get messages out in various ways
6. Put workers out front & use personal stories
7. Stick to your message
1. Review: What are the key goals of ATU?
2. What groups of people have a stake in our campaigns?
Who has a stake in your campaign?
Union Campaign
team
Non-union workers Employers
Union members
Community allies
Media
Politicians
Customers/consumers
Taxpayers
Investors/ Financial
3. Know your audience
Union Campaign
team
Non-union workers Employers
Union members
Community allies
Media
Politicians
Customers/consumers
Taxpayers
Investors/ Financial
What do these groups know about unions?
Not much! We have to educate them.
Union Campaign
team
Non-union workers Employers
Union members
Community allies
Media
Politicians
Customers/consumers
Taxpayers
Investors/ Financial
Public opinion about unions?
Majority of the public feels that unions only care about their own members
What else does the public think about unions?
Your union?
Your issues?
What do WE think about unions?
How do unions help?
What are union core values?
4. Craft persuasive messages
Don’t just focus on delivering benefits for our members
We win when we show how unions help solve common problems and strengthen our communities
Create a positive vision of the future
Avoid union jargon
Sample messages
The union’s first priority is keeping the public safe.
We want to sit down at the table and figure out a solution that works for everyone.
Union members want to make sure that our jobs are clean and safe for the environment.
When workers make a living wage it supports businesses throughout the entire community.
Support public transit and reduce gridlock!
Commuters now waste an average of 38 hours a year stuck in traffic. More in major cities.
Public transit saves money – both in your wallet and in tax money.
Public transit reduces air pollution, and that’s good for everyone.
Contact your elected officials and tell them you want better public transit!
Support public transit and create jobs!
Tens of thousands of jobs are created for every $1 billion spent on public transportation
Public transportation stimulates business for shops, and that helps communities prosper
Contact your elected officials and tell them to support public transit!
Support public transit for a cleaner planet environment
Investing in public transportation is one of the best ways to fight pollution and climate change
Buses emit 80% less carbon monoxide than a car. Trains emit none.
Public transportation saves billions of gallons of gasoline every year.
Contact your elected officials and tell them to support public transit!
School buses move our most precious cargo.
Every day millions of parents trust bus drivers to keep their children safe.
… but budgets are being cut and safety jeopardized.
Parents, drivers and working families need to unite and demand better!
Contact your Congress member and tell them you want better school bus transit.
Review leaflets
In small groups, review leaflets and discuss key messages for reaching the public
Practice using these messages with one another.
Presenting to groups
Activity: Presenting to groups
1. Get into groups of 3.
2. Take a minute and think of a time when you’ve heard a really effective speech or presentation. What made it effective?
3. Now think of an ineffective presentation you’ve heard. What made it ineffective?
4. Take notes and be ready to report back to large group.
Best practices
Know your audience
Speak to their perspective and self-interest
“Speaking to the Middle”
Don’t wing it! Prepare talking points, not a script
Practice, practice, practice!
Tell stories, use personal anecdotes, quotes, create a positive vision
Best practices
Be aware of body language
Make eye contact – 5 spots in the room
Claim the space – adjust the microphone
Hands out of pockets
Take a deep breath and relax!
Don’t rush. Use pauses to gather thoughts.
Structure of presentations
Start: Grab their interest at the beginning. Use interesting fact,
personal story, “visualize a future” Tell them what you’re going to talk about
Middle: 3 main points that support your message or goal Educate about the union & clarify what’s “right and wrong”
End: Restate your main point. Wrap it up by asking the audience to take action
Public speaking exercise:
Form groups of 3.
Take 20 minutes to create a presentation to a church group about the importance of public transportation. Refer to the leaflets Create a presentation where all 3 people contribute Write talking points & practice delivering speech
Speeches