getting your house in order - social media presentation for central iowa tourism region

15
Getting Your House in Order ~ Make Social Media EASY Leslie McLellan @lesliemclellan

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Introductory social media presentation for Central Iowa Tourism Region's Jan. 2014 meeting

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Page 1: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Getting Your House in Order ~Make Social Media EASY

Leslie McLellan @lesliemclellan

Page 2: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Which Social Networks Should You Care About in 2014?

*1.15 billion+ users

*23% of users check their accounts more than 5 times per day

*50% of smartphones connect to Facebook hourly

*500 million+ users

*55 – 64 yr olds fastest growing age demographic

*60% of users access it from mobile

*130 million+ users

*More than 16 billion photos already uploaded

*More than 500 million photos uploaded daily

*500 million+ users

*80% of users log in once a week, 60% daily

*adds 25,000 NEW users every day

Page 3: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Social Media is like winning the lottery.

Page 4: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Lake Arrowhead, CA.

Page 5: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Use events to help spread the word.

Page 6: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Social Media Worked!

Page 7: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

The numbers proved the ROI.

– 2008 $133,062.00– 2009 $133,717.00– 2010 $131,808.00

Page 8: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

You have to be a genius…NOT!

Photo (CC) by Krissy.Venosdale on Flickr

Social

Media

Page 9: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Now here’s the GREAT part!

You’re NOT alone ~

Ideas and content

are all around you

Page 10: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Some EASY examples

Page 11: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

A couple more examples

Page 12: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

It’s a battle

Traditional vs. New mediaPhoto (CC) by MyEyeSees on Flickr

Page 13: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

It’s all about relationships –

Page 14: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

Bottom line - Fish where the fish are.

Page 15: Getting your house in order - Social Media Presentation for Central Iowa Tourism Region

www.TourismCurrents.com@TourismCurrents@LeslieMcLellan

Facebook/Tourism Currents