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GhostwritingMindMap —1— pricewrite.com
— FOR BUSINESS BOOK AUTHORS —
Ghostwriting Mind Map
astep-by-stepguidetoturningagreatideaintoagreatbook
byJackPrice,Ghostwriter
pricewrite.com
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WELCOME! Becomingabusinessbookauthorbringsinfluence,opportunities,andgrowth.
Butnothavingyourownbusinessbookputsyouatacompetitivedisadvantage.Youfeelatwingeofenvyeverytimeacompetitorwithhisownbookischosentodeliverthekeynoteaddressatanimportantconference.
Well,youhaveexperience,ideas,andauniqueapproach.Yourwisdomcriesouttobecondensedintoabusinessbook.Sowhat’sholdyouback?
Themostcommonvillainislackoftime.Ittakestimetoorganizeideas,assembleadraft,andpolishthemanuscript.Andthat’sifyou’realreadyanexpertwriter.Moreoften,businessauthorslosetheirwayinthedetailsofthewritingprocess.
Icompletelyunderstand.Ittookmeyearsofsolitaryworktodevelopmywritingchopsandmoreyearstohonemycraft.Butduringthoseyears,Idevelopedmyowncomprehensivewritingprocess,condensedinthismindmap.
Soifyou’reconsideringhiringmeasaghostwriter,followthesesteps:
1. Decidewhethernowistherighttime2. ScheduleaBookDevelopmentphonecall3. Helpmedevelopaplanthatmakessenseforbothofus
Ifyoudecidetohireme,Ipromisesitwillalwaysbeyourbook,yourideas,andyourvoice.You’llhavethefinalsay,andI’llstickwithyouuntilwegetitright.
Sowhenyou’reready,visitpricewrite.comandscheduleaphonecall.I’llanswerallyourquestions.Ifwefindthatwe’recompatibleanddecidetoworktogether,we’llcollaboratetocreateabookyoucanbeproudof.
Asyou’lldiscover,abusinessbookistheworld’sgreatestcallingcard.Fewthingsraiseyourcredibilityasquicklyasbeingapublishedauthor—butonlyifyoucommittogettingitdone.
Ifyoudon’t,you’llhavetoworktwiceashardtobecomeknownoutsideyourimmediatecircleofinfluence.Andyou’llalwaysregretmissingtheopportunitytoaddthewordAuthorafteryourname.
JackPriceGhostwriter
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TABLEOFCONTENTS
WELCOME!..................................................................................................................2
ABOUTTHEMINDMAP...........................................ERROR!BOOKMARKNOTDEFINED.HOWTHEMINDMAPISORGANIZED......................................ERROR!BOOKMARKNOTDEFINED.HOWTOUSETHEMINDMAP...............................................ERROR!BOOKMARKNOTDEFINED.HOWTOHANDLETHECOMPLEXITY........................................ERROR!BOOKMARKNOTDEFINED.
MINDMAPS.................................................................................................................5MINDMAP#1:PLAN.........................................................................................................5MINDMAP#2:MANUSCRIPT..............................................................................................6MINDMAP#3BOOK.........................................................................................................7MINDMAP#4:MONEY......................................................................................................8
MINDMAPKEYS..........................................................................................................9MINDMAP#1:PLAN.........................................................................................................9
ControllingIdea.........................................................................................................9OneSentence.............................................................................................................9UPSEEN....................................................................................................................10Genre.......................................................................................................................11Blueprint..................................................................................................................11Targeting.................................................................................................................11Themes....................................................................................................................12Structure..................................................................................................................12Sections...................................................................................................................12Chapters..................................................................................................................12Facets......................................................................................................................12Ancillary...................................................................................................................12
MINDMAP#2:MANUSCRIPT............................................................................................14FirstDraft................................................................................................................14LineEditing..............................................................................................................14Proofreading...........................................................................................................15
MINDMAP#3:BOOK......................................................................................................17Design......................................................................................................................17TraditionalPublishing..............................................................................................17Self-Publishing.........................................................................................................18Printing....................................................................................................................19
MINDMAP#4:MONEY....................................................................................................20BookSales...............................................................................................................20Access......................................................................................................................20Credibility................................................................................................................21
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FREQUENTLYASKEDQUESTIONS(FAQ)......................................................................22
ABOUTJACKPRICE.....................................................................................................23GETTINGHELP.................................................................................................................23NEXTSTEPS....................................................................................................................23
ACKNOWLEDGMENT..................................................................................................23
COPYRIGHTNOTICE...................................................................................................23
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MIND MAPS
MIND MAP #1: PLAN
SeeMINDMAP#1KEYonpage9
Ghostwriting
Plan
Controlling Idea
Three Types
Problem
Opportunity
Prediction
One Sentence
UPSEEN
Unique
Proven
Simple
Emotional
Engaging
New
Genre
Academic
How To
Narrative
Big Idea
Blueprint
Targeting
Target Client
Target Reader
Imaginary Reader
Themes
Structure
Beginning
Middle
End
Sections
Chapters
Facets
Ancillary
Table of Contents
Glossary
Index
Appendices
Book Club Notes
Bibliography
Citations
Reading List
Workbook
Manuscript
Book
Money
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MIND MAP #2: MANUSCRIPT
SeeMINDMAP#2KEYonpage14
Ghostwriting
Plan
Manuscript
First Draft
Idea Factory
Story Collection
Interviews
Point of View
People
Line Edit
Sentence Structure
Paragraph Structure
Transitions
Beginnings
Endings
Boldness
Positivity
Quoatable
Sweater Knit
Music
Proofreading
Grammar
Usage
Syntax
Diction
Spelling
Extraneous
Book
Money
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MIND MAP #3 BOOK
SeeMINDMAP#3KEYonpage17
Ghostwriting
Plan
Manuscript
Book
Design
Title
Cover Imagery
Cover Copy
Typography
Publishing
Traditional
Advantages
Disadvantages
Self-Publishing
Advantages
Disadvantages
Printing
Offset
Print On Demand
Digital
Money
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MIND MAP #4: MONEY
SeeMINDMAP#4KEYonpage20
Ghostwriting
Plan
Manuscript
Book
Money
Book Sales
Distribution Networks
Volume Sales
Access
Speaking Engagements
Publicity
Engagement
List Building
Repurposing
Affinity
Products
Services
Credibility
Prospects
Customers
Partners
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MIND MAP KEYs
MIND MAP #1: PLAN “Ponderthepathofthyfeet.”—Proverbs4:26
Controlling Idea Yourbusinessbookwillnodoubtbepackedwithideas,somanythatthereadermayhaveatoughtimeassimilatingeverything.One“bestpractice”istoidentifyasingleControllingIdeaandrelateeverysub-ideatothecontrollingidea.Considerthesethreemaintypes:
Problem YourControllingIdeamaybeaproblemthatisplaguingyourtargetreader.Yourbookwillrevealyoursolution—yourspecialwayofdealingwiththeproblem
Opportunity OrmaybeyourControllingIdeaisanewandexcitingopportunitythatyouarethefirsttospot—anopportunitythatishighlydesirabletoyourtargetreaders.
Prediction Youmayseeasignificantchangecoming,onewithlife-changingimplicationsforyourtargetreader.YouControllingIdeaisboththepredictionandyourinsightsonhowtodealwiththecomingchange.
One Sentence Earlyinyourbook,you’llneedtoexplicitlystateyourcontrollingideainasinglesentencethatwillbeeasyforthereadertoremember.
Recognizable HowdoyounailyourControllingIdea?Brainstormideasuntilyoudiscoveronethatwillmaketargetreadersexcitedaboutreading.
Tingle Theone-sentencecontrollingideaneedstoresonatedeepinsidethereader—andyou.ThinkofArchimedesjumpingfromhisbathtubshoutingEureka!
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UPSEEN Howdoyouknowwhenyouronesentenceisright?UsetheUPSEENformulatorateyourControllingIdeaonthesecriteria:
Unique Oneascaleof1-5(5isabsolutelyunique)howdifferentistheProblem,OpportunityorPredictionyou’rewritingabout?
Proven Onthesame1-5scale,howgoodisthedatathatsupportsyourControllingIdea?
Simple Didyounailyouronesentence?Tryitoutonafewfriendstofindoutiftheyunderstandthesentence.Rateitssimplicityfrom1-5.
Emotional Whatemotiondoesyoursentencearouse?Ratethestrengthoftheemotionalcontent1-5.
Engaging Howstronglywillyoursentencemaketargetreaderswanttokeepreading?Rate1-5.
New Areyoutacklinganewproblemoranoldone?Hownewisyoursolutionoropportunity?Areyouthefirst—orjustthelatest?1-5
Youdon’tneedaperfectscoreof30.Butalowscoreinonecriterionmeansyouneedtocompensatewithastrongscoreinanother.
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Genre LongtimebookeditorShawnCoyneidentifiedfourpopularnonfictiongenres:
Academic Thefocusisonpresentingyourmainthesiswithrigorousstandardsofproof.(SideNote:thatdoesNOTmeanthewritinghastobeboring)
How To Inthispopulargenre,thecontentisprescriptive.Adultlearnerswantstepstheycantaketodaytoreachadesirableoutcome.
Narrative Thenonfictionauthorusesthestructuresandtechniquesoffictionwriterstotellabusinessorleadershipstory.
Big Idea Thisengaginggenreincorporateselementsofallthreeoftheothergenrestoviewasingleideafromseveralperspectives.
Identifyahandfulofbooksinyourchosengenreandstudythemtodiscovertheconventionsandobligatorysectionsthatmakethemwork.
Blueprint Createaflexibledocumenttoguideyoufrominitialideatofinishedmanuscript.Now,theblueprintcanchangeastheprojectdevelops,soletgoofperfectionismandmakeeverydecisionwiththebestinformationyouhaveatthetime.
Targeting Abookwrittenforeveryonewillappealtonoone.Themoreyounichedown(whilestillcastingawideenoughnet)themoreyourbookwillappeal.
Target Client Mostbusinessbooksarewrittentoattractnewbusinessfromnewcustomers.Definethecharacteristicsofcustomersyouwant.
Target Reader Youridealcustomerisnotnecessarilyyouridealreader.Yourstrategyshouldbetowritetoidealreaderswhileidealcustomerswatch.
Imaginary Reader Reduceyourbroadtargettoaspecificpersonwholovesyourworkandyourideas.Thenwritetothatperson.
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Themes ComeupwiththemesthatcomplementyourControllingIdea.
Structure Theinternalstructureofyourbookwillvarybasedongenre.Butatabareminimum,comeupwithaplanforeachofthesethreemajorlandmarks.
Beginning Thebeginningsetsthestageandgivesthereaderacompellingreasontoreadtheentirebook.
Middle Thinkofthislargesectionastheplacewherethereaderistransformed.
End Apowerfulendinggivesdedicatedreadersanopportunitytowitnessthedramaticresultsmadepossiblebyyourideas.
Sections Youmayormaynotneedtogroupyourchaptersintolargerunits.Theearlierinthisprocessyougroupyourideas,themorecohesiveyourbookwillbe.
Chapters Eachchapterneedstostandaloneasacompletemessage,whilealsocontributingaspecificpiecetothewhole.
Facets Insomegenres,suchasBigIdea,itmakessensetoviewonecentralideafromvariousfacets,liketurningagemtocatchtheraysoflightandrevealitscolor.
Ancillary Tomakeyourbookmoreuseful,relevant,andrecommendable,consideraddingthesesectionsbeforeandafterthebodyofthebook.
Table of Contents Givethereaderabirds-eyeviewofthebigpicture.
Glossary Providethemeaningoftechnicalandscientificterms.
Index Givereadersaneasywaytore-usethebookforreference.
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Appendices Includeextramaterialthataddsvaluetoyourbook.
Book Club Notes Spreadyourideas(andbooksales)throughgroupsofavidreaders.
Bibliography Addcredibilitybydemonstratingdepthofresearch.
Citations Avoidplagiarismbygivingduecredit.
Reading List Encouragereaderstodivedeeperintoyourtopic.
Workbook Includeadownloadableresourcetodrivereaderstoyourwebsite.
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MIND MAP #2: MANUSCRIPT “Easyreadingisdamnhardwriting.”—NathanielHawthorne
Mostwritersdon’tstartwritingwithPageOneandcontinueinastraightlinetoTheEnd.Theywriteseveraldraftstoassemblethematerialaccordingtotheblueprintandthenshapethebookintoafinishedproduct.
First Draft Thegoalistogeteverythingoutofyourheadandontopaperorintoyourcomputer.
Idea Factory Beforeyoustartwriting,brainstormthepointsyouwilllaterflesh-outinwritingthebook.
Story Collections Developaninventoryofstoriesyoucanusetoillustrateyourpoints.
Interviews Posequestionsandgetanswersfromexperts,colleagues,andyourownexperience.
Point of View Exploreyourfeelingsabouttheissuesandarticulatethemasonlyyoucan.
People Abookoffactsisatoughread,soincludeflesh-and-bloodpeopleinyourbook.
Line Editing Thegoaloflineeditingistomakereadingyourbookajoynotachore.Payattentiontothesebasics:
Sentence Structure Therulesofsentencestructurearen’tarbitrary;theirpurposeistoguidethewritertoclarityofexpression.
Paragraph Structure Aparagraphisoneidea,notastack.Varyparagraphlengthtoavoidmonotony.
Transitions Inthefirstdraft,writeinchunksandthenorganizethechunksintoanarrative.Inlineediting,tiethechunkstogetherwithtransitions.
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Beginnings Everynewsection,chapter,orsubsectionisachancetorecapturethereader’sattentionorloseit.Don’twastetheopportunity.
Endings Ineverysection,chapter,orsubsection,don’tjustquitwhenyourunoutofwords.Finishyouridea.
Boldness Don’tusemodifierstopullyourpunches,expressionslike“abit”or“kindof”or“almost.”Expungeweaselwords!
Positivity There’splentyinlifethatbeatsusdown.Instead,bethevoicethatupliftsyourreaders.
Quotable WinstonChurchillhadtoearnhislivingwritingbooks.Inthatprofession,helearnedtoreducehisthoughtstomemorablesoundbites.
Sweater Knit Stitchparagraphstogetherasifknittingasweaterwitheverythoughtlinkedtowhatprecedesandfollows.(HattiptowriterCarolTice)
Music Readyourtextoutloudtofindexpressionsandrhythmsthatsoundawkward.Letyourearguideyourstyle.
Proofreading Don’ttrytoproofreadyourownwriting.Youreyewillskimovermistakesthatleaptotheeyeofaproofreader.
Grammar Youcanbreakanygrammaticalrule,aslongasyouunderstandtheruleandbreakitwiththeintentionofclarifying.
Usage Choosewordsandexpressionsthatarecommonlyunderstoodandusedbyrealpeopleineverydayspeechandwriting.
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Syntax Controlhowyoustringwordstogether:“WhosewoodstheseareIthinkIknow”(RobertFrost)versus“IthinkIknowwhoownsthesewoods.”(examplebyMerriam-Webster)
Diction Choosewordsforeffect:“ForWhomTheBellTolls”(JohnDonne)versusForWhomTheBellRings.(examplebyMerriam-Webster)
Spelling Whenindoubt,grabyourMerriam-Websterorothergreatdictionary.
Extraneous Repeatedwordsareinvisibletothethepersonwhotypesthem.
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MIND MAP #3: BOOK WhenIamdead,Ihopeitmaybesaid:Hissinswerescarlet,buthisbookswereread.”—HilaireBelloc
Design Baddesignkillsareader’sinterestlikeabadhaircutkillsyourchancesofaseconddate.
Title Ideally,yourtitletellstheentirestory.Youcanchooseatraditionalshorttitleora“titleblock”withheader,title,andsubtitle.
Cover Imagery Chooseacoverdesignthatisconsistentwithothersinyourgenre,sotargetreaderswillknowataglancewhatkindofbookyou’vewritten.
Cover Copy Howdoreadersdecidewhethertobuyandreadyourbook?Theyfirstreadthecopyandblurbsfromyourfrontcover,frontflap,backflapandbackcover.
Typography Today’sreadersexpectgooddesign.Professionaltypographyisstandardintraditionalpublishingandabsolutelycriticalinself-publishing.
Traditional Publishing Althoughthisstepisneartheend,consideryouroptionsfromthebeginning.Thereareadvantagesanddisadvantagestotraditionalandself-publishing.Intraditionalpublishing,yourbusinessbookisselectedbya“Big5”publisher.
Advantages Thepublishershoulderstheentirepublishinginvestment($100,000+)coveringeverythingfromprintingcoststoyouradvancepayment.
Thepublisherhasaccesstoaworldwidedistributionnetworktoplaceyourbookinbookstoresandotherdistributionchannels.
Thepublisherhasastructuredprocesscoveringeveryaspectofpublishing.
Disadvantages Thedecisiontopublishisdrivensolelybythepublisher’sforecastofthenumberofcopiesthebookwillsell.
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Yougiveupahealthychunkoftherevenueforthelifeofthebook.
Traditionalpublishersaredelugedwithmanuscripts,placingyouinhead-to-headcompetitionwithestablished,big-nameauthors.
Thepublisherrequiresabookproposalandsamplechapters,sotheycanhelpshapeyourbook.Thismeansyoumayhavetowriteabookthepublisherthinkswillsellratherthanthebookyouwanttowrite.
Publishingasinglebookisariskyventure,sopublisherswantassurancethatyoursuccessfulfirstbookwillbefollowedanotherofequalquality.
Publisherswillrequireyoutoberepresentedbyanagentwhowillpre-screenyouridea,matchyourbooktotherightpublisher,andshepherdyouthroughthepublishingprocess.
Self-Publishing Thisoptionnolongerimpliesastigma.Manyauthorswhocouldgothetraditionalroutechoosetoself-publish.
Advantages Youretainfullownershipandcontrolofyourintellectualproperty,soyoucanwritethebookyouwanttowrite.
Thepurposeofyourbookistosupportyourbusiness,soevenamodestlevelofsalescanmakeahugeimpactonyourbusiness.
Youreapfullprofitsfrombooksalesratherthanfractionalroyalties.
Youdon’thavetowaituntilyouarechosenbypublisher.Youcanpublishanytimeyouwish.
Disadvantages Youshoulderthecostofallaspectsofpublication,includingmanuscriptediting,bookdesign,printingcosts,andsales-and-marketingexpenses.
Youwillneedtomanagetheentireprocess,includingmanuscriptediting,bookdesign,pre-production,printing,anddistribution.
NOTE:Whetheryouchoosetraditionalorself-publishing,youwillhavetobeinvolvedinmarketingyourbook.Publishersrarelypublishabookunlesstheauthorhasasizablefollowingofpeoplewhowillwanttobuythebook.
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Printing Ifyouchooseself-publishing,you’llneedtodecideonamethodofdistributionthatfitsyourbudget.
Offset Printing Thisprintingmethoduseseconomyofscaletokeepcost-per-copylow,butyou’llneedtoprintalargeorderwithabigout-of-pocketexpense.
Print On Demand Ifyouexpecttosellfewercopies,youmaybebetteroffwiththispay-as-you-gomethod.
Digital Cheapestofallaredigitalmethods,anythingfromaportabledocumentfile(PDF)toformatsdesignedforelectronicreaders.
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MIND MAP #4: MONEY “Nomanbutablockheadeverwrote,exceptformoney.”—SamuelJohnson
Book Sales Afewbookshitthemarketwithacatchyideaattherighttime.Theymakeabigsplashandearnseriousmoneyfortheluckyauthor.
Distribution Networks Toearnthebigbucks,you’llneedagreatidea,greattiming,anddistributionchannelsdevelopedeitherbythepublisherorbyyou.
Volume Sales Onewaytobeefupsalesistomarkettoemployerswhocanbenefitbysharingyourbookwiththeiremployees.
Access Afarmorecommontechniqueistoleveragethepowerofabook.
Speaking Engagements You’remorelikelytobreakintothespeakingcircuitifyouhaveapublishedbooktoyourcredit.
Publicity There’snothinglikeapopularbookforturningyourbusinessintoahouseholdname,atleastwithinyourmarket.
Engagement Abookcanbeanongoingsourceofleads.
List Building Onepopulartechniqueistoofferyourbookasaleadmagnetinreturnforpermission-basedfollowup.
Repurposing Youcanspinandexpoundendlesslyonyourbook’sthemesandstoriestoproducecontent.
Affinity Yourbookmaynaturallygotogetherwiththingsyoucansell.
Products Yourbookcanexplainthevalueofphysicalproductsyouoffer.
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Services Oryourbookcanpersuadethoseinyourmarkettobuycourses,trainingprograms,orconsultingservices.
Credibility Themostcommonuseofapublishedbookistoconvinceyouraudiencethatyouaretherealdeal.
Prospects Abookisagoodtoolforgettingpeopletopayattentiontoyourmessage.
Customers Peoplefeelbetterwhentheybuyfromapersonwithafollowingintheircommunity.
Partners You’llfindthatpeoplewithmoneyarealwaysonthelookoutforpeoplewithmarketableideas.
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FREQUENTLY ASKED QUESTIONS (FAQ) Howlongdoesittaketowriteabook?Afteryoucomeupwiththerightidea,itusuallytakes10-12monthstowriteandedityourmanuscript.
Howlongdoesittaketopublishabookonceit’swritten?Thetimelinefortraditionalpublishingisuptothepublisher—anythingfromamadrushtoendlessdelays.Theself-publishingtimelineisentirelyuptoyou.
ShouldIchoosetraditionalpublishingorself-publishing?Thatdecisiondependsonthemarketabilityofyourideas,yourdesiretocontrolthebook,andyourwillingnesstofinancetheproject.
HowmuchshouldIbudgetforself-publishingabook?First,calculatethevalueofthebooktoyourbusiness.Howmuchnewbusinesswillithelpyoubringin?Willthebookopendoorstonewmarkets?Canyougrababiggershareofyourmarket?Whenyouunderstandthevalue,youcanmakeabudgetdecisionthat’srightforyou.
ShouldIdotheworkmyselforhireprofessionals?It’snotaneither/orquestion;youcandosomeofboth.Italldependsonyourlevelofskillineachstepoftheprocess,theamountoftimeyoucandevotetotheproject,andhowimportantthebookistoyou.
HowmuchhelpdoIneedinthepublishingworld?Youcangetasmuchhelporaslittleasyouplease.Theproblemisthatmostfirst-timeauthorsdon’tknowwhattheydon’tknow.Theyunderestimatethecomplexity,andtheyunderestimatethedrainontheirtimeandattention.
Howcananeditor/ghostwriterhelp?Myapproachistohelpyoudeterminewhatyouneedandwhatyoudon’t.Thenyoucanmakeyourowndecisionsaboutgettinghelpornot.Ifyouhavethemoney,andyourbookisworthit,you’llbegladtohaveaprofessionalonyourside.
Howmuchdoyoucharge?Thatdependsonwhatyouneed.I’llbegladtodiscussmyservices,timelines,andcosts.Toscheduleano-cost,no-obligationdiscoverycall,visitmywebsiteatpricewrite.com
![Page 23: Ghostwriting Mind Map - pricewrite.com€¦ · own comprehensive writing process, condensed in this mind map. So if you’re considering hiring me as a ghostwriter, follow these steps:](https://reader033.vdocument.in/reader033/viewer/2022050212/5f5e82b577f9c026b23bbbd7/html5/thumbnails/23.jpg)
GhostwritingMindMap —23— pricewrite.com
ABOUT JACK PRICE I’mafulltimeprofessionalwriterwithoveradecadeofexperienceandastrongtrackrecordinghostwriting,editing,andwritingmarketingcopyforbusyexecutives,experts,andauthorswhowantinfluence,opportunities,andgrowth.
IliveincentralVirginiaandserveclientsworldwide.
GETTING HELP There’sanentirecottageindustryofprofessionalswhocanhelpyouwithvariousaspectsofyourbusinessbookproject.
Butasineveryindustry,therearealsosharpieswhomakebigpromises,takeyourmoney,andproducelittle.Sodoyourhomework.
NEXT STEPS I’dlovetofindoutmoreaboutyourbook.Whenyou’reready,visitpricewrite.comandscheduleatimetotalkaboutyourbook
JackPriceBookEditor
Acknowledgment Manythankstomymentor,longtimeghostwriterDerekLewis,whosebrilliantbookTheBusinessBookBibleisindispensibleforauthorsandeditors.
Copyright Notice Copyright©2018byJackPrice
Thismaterialisintendedforyourpersonaluseonly.Youmaynotduplicateorshareitinanyformwithoutmywrittenconsent.